Florum Fashion-The Birth

1

STREET STYLEMEET ERICA AND CORI p.8

DECAYTHIS ISSUE’SSUBMISSIONFROM ABROADp.62

2

pldmstore.com

3

4

PLDM ad

pldmstore.com

5

Welcome,to issue one, “The Birth” of Florum Fashion Magazine. Being the first installment, we want to thank you all for the support you have shown thus far. This issue represents the birth of our magazine, from the “Rise” to the “Decay”. These pages will express the steps and struggles through life, and that’s a better way to read a story, than through art. Each fashion editorial inside, tells a story and we hope you find inspiration for each and every day from these pages. Here at Florum Fashion Magazine’s headquarters, we live by the images and words we put into this magazine; if we wake up in an amazing mood feeling motivated, why not show it off with a couple extra bracelets and a statement necklace! We hope that you, too, as a reader, express yourself through what you wear, as each day is a new day to impress with a bold fashion statement. Our goal is to spread fashion and INSPIRE our readers’ creativity.

Inside these pages you’ll come across some amazing street style from Sacramento, CA. We hope that by including a dose of “everyday” wear, our readers will be inspired to put on that extra piece of jewelry, and to step outside their own limits. We love to see fashion from around the world, so if you feel that you have dressed to impress, please email us at streetstyleflorumfashion@gmail.com and show us how you choose to express yourself (if we decid that you have some stunning style, we would LOVE to share it with our fans and readers, possibly in our next issue!).

I also wanted to thank everyone who has helped put together this first issue. With a special thanks to Florum Fashion’s Artistic Editor & Director, Angela Zanotti. Her creativity is the backbone of our maga-zine and without her, Florum Fashion Magazine would not be here today. Countless hours of her hard work and creativity, have produced an amazing website and the fabulous first installment of our maga-zine, “ The Birth”. Be sure to stay tuned for what she has in mind for the August Issue, it will be sure to turn a lot of heads.

Our next issue will be released August 1st and I hope that all of our readers and friends stay tuned, as “Nature’s Vixen” will be packed full of editorials, tutorials, fashionable eco-friendly finds, street style, and much more. August will be an issue you just won’t want to miss, think of “The Birth” as just a teaser to what our magazine will offer.

XOXO

Noelle Lynne

LETTER FROM THE EDITOR

6

SUGAR

7

SHACK2425 J Street, Sacramento, CA 95816 (916)447-4435

8

Street StyleCori (left) and Erica (right). We ran into these stylish ladies at Old Soul Café in Midtown, Sacramento. We spotted this bubbly pair sipping iced coffees, and we instantly fell in love with Erica’s red, studded Chloé boots, and knew we had to see what else they had on. Their effortless style was accompanied by classic accessories, including Cori’s earrings, which she actually made-herself. The girls’ spunky spirit was also expressed in their color-ful tattoos, even including a friend-ship tattoo they each had of a lock and key. Cori and Erica’s hair even attracted our attention. We adored Erica’s ombre hair color, which is very trendy right now that we love! Cori’s short, textured feminine pixie fit her personality and paired perfectly with her look. Thank you ladies and keep rockin’ your unique sense of style!

Cori (Left) earrings by Cori; feather tank top a gift; Urban Outfitters shorts; Target sandals; Target ring

Erica(right) thrift store vest; vintage dress; Chloé booties; vintage Coach crossbody; Iosselini ring; Target sunglasses

MEET

9

Erica’s Iosselini ring and skull tattoo

Cori’s’s Target ring

Cori and Erica’s friendship tattoos

10

Electrikhttp://www.wix.com/electrik_/electrik-2

11

Photographer: Stephen SunModel: Lauren of Stars Model Mgmt. Stylist: Betsey Lynnestyle

Makeup: Olga Primatova

Hair: Noelle Lynne

12

PAGE LEFT: Vintage fl oral top. Just Ginger lace shorts

PAGE RIGHT: Vintage sheer robe.

13

14

PAGE LEFT: Vintage sheer robe. Stylist’s own shorts. Vintage lingerie top.

PAGE RIGHT: Betsey LynneStyle Original Floral Headpiece

15

16

PAGE LEFT: Electrik by Electrick Trice Gown. Betsey LynneStyle Original Ivy Headpiece.

PAGE RIGHT: H&M Sheer Lace Top.Velvet Heart Asymmetrical Skirt. Betsey LynneStyle Original Headpiece.

17

18

19

20

RISEPhotographer: Casey FyfeModel: Sheila McFarland

Stylist: Bailee Edgington

Makeup: Caroline Jaynes

Hair: Heidi Strahl

21

22

23

24

25

26

27

28

29

30

31

32

Photographer: Stephen SunModel: Lubie of Stars Model Mgmt Stylist: Betsey Lynnestyle

Makeup: Mariya Sevchuk

Hair: Noelle Lynne

33

34

PAGE LEFT: Betsey LynneStyle Original Turban. Urban Renewal vest. International Concepts lace Shirt. Just Ginger lace shorts.

PAGE RIGHT: Betsey LynneStyle Original Turban. Vintage beaded dress.

35

36

PAGE LEFT: Betsey LynneStyle Original Turban. Free People lace dress.

PAGE RIGHT: Betsey LynneStyle Original Turban. Natalie Minori sconce sheer polka-dot dress. Vintage boots.

37

38

39

PAGE LEFT: Betsey LynneStyle Original Turban. Natalie Minori sconce lace fl oral dress.

PAGE RIGHT: Betsey LynneStyle Original Turban. Free People lace dress.

40

Betsey LynneStyle Original Turban. Natalie Minori sconce sequin dress.

41

42

Street StyleMEETMariya (right) showed up to do makeup for our editorial “Wonder” and we were amazed at her sense of style. We couldn’t help but snap a few shots and include her in our “Street Style” section! Being a hairstylist and makeup artist, Mariya has a very artistic taste and its no wonder she dresses with such ease. What really caught our eye was the belt and sandal combi-nation and how she wrapped the belt around her waste to give the outfit personality. And who said that comfy sandals can’t be cute? Just take a look at her adorable crisscross sandals. Mariya’s haircut also caught our attention, the short feminine textured styles are gorgeous and she has amazing bone structure to pull it off. Way to go Mariya!

. Mariya s haircut

43

Photographer: Stephen SunModel: Jourdan of Exalt

Stylist: Nesha LaDee

Makeup: Olga Primatova

Hair: Noelle Lynne

44

PREVIOUS PAGE: Top Shop shirt. Vintage underdress. Stylist’s own necklace.

PAGE LEFT: Sophie B. lace bodysuit. Angie lace dress. Mustard Seed yarn belt. Krazy Mary’s necklace.

PAGE RIGHT: H&M feather earrings. Target necklace. H&M ring. LaDee Noir bustier. Sugar Shack skirt.

45

46

47

PAGE RIGHT: Krazy Mary’s Blu Pepper dress. Vintage necklace.

48

49

PAGE RIGHT: Forever 21 bra. Forever 21 earrings. Mustard Seed sweater dress. Mustard Seed yarn .

50REB

51BEL

Photographer: Stephen SunModel: Aspen of Ford L.A.Stylist: Betsey Lynnestyle

Makeup: Cindy Crabtree

Hair: Noelle Lynne

52

PAGE LEFT: Krazy Mary’s Black Label sequin dress. Bel et Doux chain.

PAGE RIGHT: Noir bracelet. Krazy Mary’s bullet necklace. XXI Boutique black dress.

53

54

PAGE LEFT: Krazy Mary’s Rubber Duckie dress. Krazy Mary’s chevron necklace.

PAGE RIGHT: Magashoni silver maxi. Jessica Simpson nude pumps.

55

56

57

Krazy Mary’s chain vest. Vintage gown, bra and panties.

58

59

PAGE LEFT: Ark and Co. Gold sequin dress from Sugar Shack. Kenneth Cole earrings. International Concepts black pumps.

PAGE RIGHT: Wayne Cooper dress,. Krazy Mary’s vintage lipstick necklace.

60

61

Motel dress. Steve Madden heels. Thrifted earrings.

62

63

DECAY

Photographer: Omar MachiavelliModel: Julia of Bravo Models, Milano

Stylist: Tiffany Azmouz

Hair & Makeup: Big Lidia

64

PAGE LEFT: Trafaluc top. American Apparel bra. American Apparel skirt. Mango bracelet. PAGE RIGHT: Vintage faux fur vest. Sparkle and Fade top. Trafaluc shorts. Mango bracelet. H&M necklace.

65

66Vintage top. Zara pants. Mango belt, bracelet and shoes.

67

68

69

PAGE LEFT: Vintage fur vest. Zara dress. PAGE RIGHT: Zara dress. Vintage shoes.

70

THANKS

YOU FOR

YOUR

SUPPORT