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Fixit.com. An Engr-145 OEP Project by: Michele Dragoescu , Scott Galey, Jesús Salas, Ben Schley and Travis Urban. Concept. Friend from High School. Family. Nearby Hardware Store. Local Carpenter. Fixit.com. Friends. Day Laborers in Town. Company Z w/ Nice Ad. Yellowpages. Company X. - PowerPoint PPT Presentation
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FIXIT.COMAn Engr-145 OEP Project by:
Michele Dragoescu, Scott Galey, Jesús Salas, Ben Schley and Travis Urban
Fixit.com
CONCEPT
Family
Friends
Yellowpages
Friend from High School
Nearby Hardware Store
Local Carpenter
Day Laborers in Town
Company Z w/ Nice Ad
Company X
Business 2 Towns Away
Business #s & Directories
Thumbtack.com
Redbeacon.com
Main Competitors
OK, Friday at 2
$ 175 on Friday?
THUMBTACK.COM’S MODEL
The Johnsons
M T W TH F S
Hardware store
Carpenter
Small business1. Service Request (Monday)2. Business Notification (Monday)3. First Quotes (Wednesday)4. Business Contact (Thursday)5. Booking (Thursday or Friday)6. Possible better prices? (After)
$200
$175
I can do it for $120!
FIXIT.COM’S MODEL
The Johnsons Fixit.com
During registration businesses submit estimates for the pre-categorized services they provide.
1. Consumer select service from category, browses prices, chooses provider and submit availability (Monday)
2. Provider notified immediately, confirms date, service is auto-booked (Monday or Tuesday)
Hardware store
Carpenter
Small business
M T W TH F S
$200
$175
$120
$120 on Tuesday AM?Lets do it!
SALES & MARKETING
Target Markets: 1) SF 2) Austin 3) Dallas/Fort Worth
Projections
0 Months 8 Months 18 Months0
20000
40000
60000
80000
100000
120000
Unique Visitors
Marketing Campaign
Service Providers Consumer
Value Proposition Business 1. Convenience2. Price
PARTNERSHIPS + ALLIES
Brick & Mortar
How:•Promotional flyers in store•National and specific target markets
Target Partners:1. Hardware stores2. Unions3. Trade Conventions4. Construction partnerships
Online
How:•Revenue share•Create partnership network
Target Partners:1. Major home service
corps (e.g. Home Depot)2. Anyone and everyone
Advertising on Fixit.com
Target Partners:1. Google Ads2. Individual Partners
Offsite Partnerships – Bring Traffic
Onsite Partnerships – Bring Revenue
Finance Statements & Projections
Measurement Projected Value
Expenses (Quarter)
$445,000
Income (Quarter)
$491,000
Profit (Quarter) $46,000
Cumulative Net $
$1,003,000
End of Year 3 Status
Cumulative Balance Sheet
Position Employees
Developers 6
Customer Service Agents
4
Biz Development 2
Marketing 1
Product 1
CEO 1
Total 15
Dev. Y1Q1 Y1Q2 Y1Q3 Y1Q4 Y2Q1 Y2Q2 Y2Q3 Y2Q4 Y3Q1 Y3Q2 Y3Q3 Y3Q4
600,000
400,000
200,000
0
200,000
400,000
600,000
Quarterly IncomeQuarterly NetQuarterly Expenses
FUNDING
9M
1.8M
4.5M
1.8 MAfter Series B
Founders
Investors - Series A
Investors - Series B
Employees
Stage Exploration Development Revenue
Funding Source Bootstrap VC – Series A VC – Series B
Money Raised $35K $1M $5M
Company Value $5M $7.02M $19.1M
Primary Costs •Developer (1)•Beta
•Developer (4)•Cust. support (2)•Legal
•Expand Dev. and CS•Marketing Officer•Marketing
Time Frame 4 months 12 months 24 months
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