Fixing Joomla's SEO problems with sh404SEF

Fixing Joomla’sSEO problem(s)

anything-digital.com

sustainable open sourcethingdigital

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Anything Digital

Victor Drover (Milwaukee, WI)

Vali Barbu-Nicusor (Romania) Jeff Channell (USA)

Yannick Gaultier (France)Ron van Schaik (Canada)

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What is SEO?

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Why is SEO so hard?

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SEO techniques

thingdigitalsearchengineland.com/seotable/download-periodic-table-of-seo

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Menus control content

Main Menu

∟ Site Map (Category Blog)

∟ Articles (Category Blog)

∟ Options (Article)

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Joomla URLs

index.php?option=com_content&id=7&view=blog&Itemid=398

Native URL

site-map/articles/parameters.htmlSEF URL

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Every page loadgenerates a fresh URL

Joomla URLs

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sh404SEF is different

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sh404SEF URLs

Native URL

SEF URL

Store in database

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sh404SEF

build SEF URL

Joomla

native URL request

check DB for URL

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ranking factor dilution

total importance

# of duplicate URLs= importance/URL

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New menu item

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Duplicate URLs

parental: parameters.html

child: using-joomla/parameters.html

child of child: site-map/articles/parameters.html

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Parameters?

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What would Google do?

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sh404SEFsample-data-articles/joomla/options.html

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sh404SEF

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ItemIDs

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One URL to rule them all

URL 1URL 2URL 3 Main URL...URL X

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sh404SEF doesNOT create URLs

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sh404SEFsample-data-articles/joomla/options.html

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URL Customization

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Rules for URL

generation

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More duplicate URLs in Joomla

sample-data-articles/joomla/options.html

sample-data-articles/joomla/options/page_1.html

sample-data-articles/joomla/options/page_2.html

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HTML5 rel attribute

w3schools.com/html5/att_a_rel.asp

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<a href="URL" rel="next"/>

<a href="URL" rel="prev"/>

rel attributes & Joomla

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HTML link types & sh404SEF

<link rel="next" href="URL" />

<link rel="prev" href="URL" />

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Even more duplicate URLs!

options.html

options/Print.html options.pdf

options.html&highlight options.html&utm_source...

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Multi-category directories

avengers.html

action/avengers.html marvel/avengers.html robert-downey-jr/avengers.html

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HEAD : rel=”canonical”

seomoz.org

<link rel="canonical" href="http://www.example.com/" />

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rel=canonical & sh404SEF

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rel=canonical & sh404SEF

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<title>About the Joomla! Project</title>

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sh404SEFsample-data-articles/joomla/options.html

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Title and meta editor

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Fixing Multiple H1 tags

<h1>Heading

<h2>Sub-heading

<h2>Sub-heading

<h1>Heading

<h1>Sub-heading

<h1>Sub-heading

BEFORE AFTER

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Social Signals

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Social Signals

{sh404sef_social_buttons}

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Social Parameters

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Location, location, location.

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shURLs

domain.com/sample-data-articles/joomla/options.html

domain.com/cw

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shURLs vs. 3rd parties

your-domain.com/agye682

bit.ly/agye682

vs.

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Installation and setup

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Obtain sh404SEF

Product Page: anything-digital.com/3w

Purchase, $39: anything-digital.com/9f

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Install sh404SEF

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Configure sh404SEF

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ExtensionsConfiguration

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Configure sh404SEF

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SEO Configuration

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Configure sh404SEF

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Social SEO Configuration

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Enable sh404SEF

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HTACCESS v. index.php

sample-data-articles/joomla/options.html

index.php/sample-data-articles/joomla/options.html

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Tips

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Tip #1 - module issues

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Tip #2 - extensionssh404SEF > sh404SEF Configuration button > By Component tab

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Tip #3 - trial and errorNEVER purge the URLs on a production site

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Tip #4 - big site, crap hosting

sh404SEF > sh404SEF Configuration button > Advanced tab

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Tip #5 - aliasessh404SEF > URL Manager > Edit URL > Aliases tab

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Tip #6 - language bug

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Tip #7 - Custom 404 page

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Tip #8 - 404 manager

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Tip #9 - locating 404 errors

auditmypc.com/free-sitemap-generator.asp

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DuplicateContent Consolidation

• Itemids (duplicate URLs)

• Article and page navigation

• Canonical URLs

Summary

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Links

sh404SEF

anything-digital.com/3w

This Presentationslidesha.re/N4tJoc

Periodic Table

searchengineland.com/seotable/download-periodic-table-of-seo