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F R A N C H I S I N G
CONTENTSWHO ARE WE?
OUR STORY
OUR MISSION
OUR VALUES
OUR VISION
THE FITSTOP DIFFERENCE
FITSTOP FORMULA
MEMBER RETENTION
SOCIAL SATURDAY
POWER PLAYERS
REFINE YOU CHALLENGE
FRANCHISING WITH FITSTOP
BACK END SUPPORT
BUSINESS ADVISORY
FITOUT & DESIGN
SYSTEMS & TECHNOLOGY
ANNUAL CONFERENCE
HOW WE COMPARE
INVESTMENT OVERVIEW
03
04
05
06
08
09
10
11
12
14
15
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18
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20
OUR STORY From just two group training facilities in the suburbs of
Brisbane, to now Australia’s fastest growing
functional training groups in Australia,.
Peter Hull spent three years perfecting the Fitstop
Formula, before joining forces with Business
Investor, Educator and Growth Specialist Richard
Bell in 2017 to create a franchise model like no
other.
The Fitstop Formula was designed to help members
reach their full potential and progression by being
taken through fit, fast and functional 45-minute
sessions.
With culture, community and performance at the core
of the Fitstop brand, Peter and Richard built on their
vision, to create a franchise system that gives
passionate people the opportunity to own their own
fitness business and make a bigger impact on their
community to inspire healthier, happier humans.
O U R M I S S I O N .
TO INSPIRE HAPPIER, HEALTHIER HUMANS
OUR VALUES.
PASSION LEAD WITH LOVE AND EXECUTE WITH INTENT.
PERFORMANCE PLAY TO WIN BUT ALWAYS FINISH TOGETHER.
EDUCATION WE ARE ALWAYS LEARNING AND ALWAYS TEACHING.
EXPERIENCE USE EACH INTERACTION AS AN OPPORTUNITY TO MAKE AN IMPACT.
COMMUNITY STRONGER TOGETHER.
O U R V I S I O N .TO DELIVER REAL RESULTS FOR REAL PEOPLE SO THEY CAN UNLEASH THEIR LIMITLESS POTENTIAL.
THE FITSTOP DIFFERENCE.
High intensity, high heart rate, high calorie burn. Fit classes combine resistance training, body weight exercises and running to put your overall fitness to the test. Expect a challenge, but after 45 minutes of hard work, the feeling of achievement and the endorphin rush is worth it!
Start off slow and controlled by developing strength, power and skills with full body movements using barbells, dumbbells, dead balls and kettlebells. Finish it off by going hard and fast! Spike your heart rate with a full body, high intensity, low impact burner!
Lift heavy, strive for progression, focus on form and technique. Our functional sessions combine compound movements using major muscle groups with isolation exercises to help promote muscle gain and overall strength!
Recovery is key. Our flexible sessions partner with local yoga, pilates, stretch and release experts to educate and facilitate a vital part of any training regime - active recovery.
FITSTOPFORMULA.
MEMBER RETENTION.
High retention rates across the network due to
a strong sense of community.
Weekly community events to build strong referral networks to give the whole community the opportunity to experience the Fitstop difference for free. EVERY SATURDAY.
SOCIAL SATURDAY.
Annual celebration that brings the whole Fitstop Community together and showcases high performing members and trainers from all locations.
POWER PLAYERS.
6 week lifestyle challenge promoting healthy lifestyle and
removing the focus on fad diets. Includes meal plans, apparel,
training support and accountability check-ins through
InBody® Body composition analysers. REFINE YOU CHALLENGE.
FRANCHISING WITH FITSTOP.
BACKEND SUPPORT. Highly skilled support team who are experts in their fields that provide support throughout the process including operations, build and fit-out, sales and marketing.
BUSINESS ADVISORY.Quarterly Business Bootcamp to provide Franchise Partners learning opportunities and develop strategies for long term success.
FITOUT & DESIGN. Purpose built, low-cost and high quality design, setting Fitstop apart from our competitors. Fitstop works with industry leading design teams to ensure each location is designed with the member and product delivery in mind.
SYSTEMS & TECHNOLOGY. World-class online resources, including our training portal with hundreds of hours of content and templates for running your location. Plus, state of the art member app with back-end support and management.
ANNUAL CONFERENCE. Annual event brining the entire Fitstop Network together to hear exciting business news and keynote speakers, followed by hosted Gala and Awards Night.
FITSTOP BIG BOX GYM FUNCTIONAL TRAINING STUDIO INDEPENDANT
Site Search Team ✓ ✓ ✕ ✕
Marketing Launch Strategy
✓ ✓ ✓ ✕
One-on-One support ✓ ✕ ✕ ✕
Quarterly Business Advisory
✓ ✕ ✕ ✕
Staffing Costs LOW1 trainer per session
HIGH 15+ Employees
HIGH (1/2 Trainers per session)
HIGH (1/2 Trainers per session)
Face to Face + Online Training and Education
✓ ✕ ✕ ✕
HOW WE COMPARE.
INVESTMENT.UPFRONT INVESTMENT.
FRANCHISE FEE $50K
DESIGN/PLANNING/CERTIFICATIONS $10-15K
EQUIPMENT $35-45K
FITOUT $150K-$180K* *Varies based on site and builder
PRE OPENING MARKETING $6K+GST
All prices are excluding GST and are guidelines to upfront capital investment costs.
The Fitstop partner program is specifically designed as a low entry, high-return investment model. A model built for growth and opportunity.
From the moment you join the Fitstop family, our proven processes will have you up and running in no time, access to the best support team in the industry, a complete professional development training program, ongoing marketing and business support - so you can focus on what you do best, growing your community.
Disclaimer
This document (“Document”) has been prepared solely for the purpose of providing potential investors with information about Fitstop Australia Pty Ltd (“Fitstop Australia”). The information contained in this Document does not purport to contain all of the information that a potential investor may need or desire. Potential investors should conduct their own investigation and analysis of Fitstop Australia and of the information contained in this Document and should rely solely on their own judgement, review and analysis in deciding whether to invest in Fitstop Australia. This Document is not intended to form financial product or investment advice nor a recommendation to acquire any securities and has been prepared without taking into account the objectives, financial situation or needs of individuals. Before making any investment decision, potential investors are recommended to seek their own legal, taxation and financial advice appropriate to their jurisdiction and individual circumstances.
This Document does not constitute an offer, invitation or recommendation to any person to acquire securities. Neither the information contained in this Document nor any further information made available by Fitstop Australia in connection with a potential investment in Fitstop Australia will form the basis of, or be construed as, an offer to acquire securities.
This Document is being delivered subject to the terms, and the prior execution, of a confidentiality deed poll (“Confidentiality Deed Poll”). This Document is 'Confidential Information' for the purposes of the Confidentiality Deed Poll and must be kept confidential and may not be disclosed, copied, reproduced or distributed, in whole or in part, except in accordance with the express terms of the Confidentiality Deed Poll. By accepting this Document, the recipient represents and warrants that it is aware of the contents of the Confidentiality Deed Poll and agrees to be bound by its terms.
The information contained in this Document has not been independently verified. This Document includes certain forward looking statements, estimates and projections that involve subjective views of the anticipated future performance of Fitstop Australia that may or may not be correct. Such forward looking statements, estimates and projections are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors, many of which are outside the control of Fitstop Australia. Fitstop Australia offers no assurance or guarantee or warranty that those acts events or circumstances will occur or arise in the manner in which they are portrayed. Fitstop Australia and its respective affiliates may amend or replace the Document at any time and are not obliged to provide the recipient with any additional information, or to update or correct any inaccuracies which may become apparent in this Document.
To the maximum extent permitted by law, Fitstop Australia and each of its respective affiliates make no representations or warranties whether express or implied as to the currency, accuracy, reliability or completeness of any information provided to the recipient about Fitstop Australia or any potential investment in Fitstop Australia (including this Document and any other written or oral communication about Fitstop Australia or any potential investment in Fitstop Australia) ("Information"). Fitstop Australia and each of its respective affiliates are not responsible for, and will not be liable for, any claim, loss, damage, cost or expense, whether direct, indirect, consequential or otherwise (including in negligence) out of or in connection with the Information. Any investment in Fitstop Australia should be regarded as highly speculative as its business is only at an early stage of development.
Fitstop Australia is not obliged to deal with each potential investor equally or provide the same information to each potential investor. Fitstop Australia reserves the right, at any time, to cease soliciting expressions of interest from a potential investor or terminate that investor's participation in any process it is conducting. Fitstop Australia reserves the right to negotiate with one or more potential investors at any time and to enter into a formal agreement with any one or more potential investors without prior notice to the recipient or other potential investors. Fitstop Australia reserves the right to modify, at any time, the procedures relating to any process it is conducting, terminate or extend the process, without providing any reasons and may reject or decline any proposal from a potential investor in its absolute discretion. Fitstop Australia reserves the right to take any action, whether in or out of the ordinary course of business, including but not limited to the offer or sale of any securities or property.
In Australia, each recipient of this Document represents and warrants that the recipient meets the requirements of section 708(8) or section 708(11) of the Corporations Act 2001 (Cth) as either sophisticated investors or professional investors. Without limiting the foregoing, each recipient represents and warrants that it is able to receive this presentation without contravention of any applicable legal restriction in the jurisdiction in which it resides, conducts business or receives this Document.
This document and its contents is confidential and the recipient is not authorised to disclose this document or information in it to another person without the prior written consent of Fitstop Australia apart from their professional financial or legal adviser.
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