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April 21, 2010 Fiat Investor Day 2
Performance over last plan period Luxury & performance brands
Net revenues (€bn) 1-8 ~2.0 ~2.0 ~2.5
Trading profit (€mn) 105-115 180-200 280-300 360-380
Trading margin 5.8-6.4 9.0-9.8% 14.1-14.9% 14.5-15.3%
Lingotto Plan Targets (Nov 2006)
2007 2009 2008
Net
rev
enues
(€bn)
Trad
ing p
rofit
(€m
n)
2006
Trading margin 7.9% 12.8% 15.7% 11.5%
April 21, 2010 Fiat Investor Day 3
With California launch Ferrari product range is now complete
with 4 key models to play in all different market segments
Guiding principles for 2010-2014 product plan
Increase product differentiation in order to target a wider customer base by
stretching further trade off between versatility and extreme performance (New
612 Scaglietti in H1 2011, 458 Spider in H2 2011 and New 599 GTB in 2012)
Ensure a sustainable product life cycle of four years for all new models
followed by M versions lasting another four years
Keep launching a new model every year to sustain turnover and reinforce
brand
Selectively exploit Special Series to target high end customers (599 GTO in
2010, New Enzo in 2012, 458 Scuderia in 2013)
Ferrari 2010-14 product plan
April 21, 2010 Fiat Investor Day 4
Ferrari 2010-14 product plan – Range evolution
GRANTURISMO
(versatility)
SPORTS CAR
(extreme performances)
PR
ICE P
OS
ITIO
NIN
G
599 GTO (2010)
>€
23
0k
NEW FERRARI ENZO (2012)
PRODUCT POSITIONING
California 458 Italia
CALIFORNIA M (2013)
458 ITALIA SPIDER (2011)
NEW 599 GTB F152 (2012)
NEW 612 SCAGLIETTI F151 (2011)
April 21, 2010 Fiat Investor Day 5
Profitability growth in a scenario of substantial volume stability
Personalization, one-off program, spare parts and after sales services improvement
Production efficiencies and fixed cost optimization. Enlargement of in-sourcing strategic activities to increase capacity utilization and programs of fixed costs reduction
Continuing search for opportunities in emerging markets, maintaining exclusivity in mature ones
Further growth of Licensing, Retail & E-commerce (new category of product and shops opening) and Ferrari Financial Services (new markets and new services)
F1 racing activities • continuing cost control • significant contribution coming from sponsorship
Ferrari 2010-14 roadmap
April 21, 2010 Fiat Investor Day 6
Product plan objectives
Develop New Generation of Quattroporte with a completely new style, offering outstanding driving emotions and high-level quality
Extend luxury market coverage by entering High-end E segment offering a new product package with specific contents in order to exploit Maserati “DNA”
Maintain and sustain GranTurismo and GranCabrio products in H segment
Maserati becomes a relevant player in the G, H and High-end E segment ranking within top premium manufacturers
Maserati 2010-14 product plan
April 21, 2010 Fiat Investor Day 7
G segment H segment E High End segment
New E High End
Su
per
Lu
xu
ry
€1
15
-16
0k
Pre
miu
m
>€
55
k
Lu
xu
ry
€7
0-1
15
k
Changes in seg. already covered New seg. covered
PR
ICE P
OS
ITIO
NIN
G
SEGMENT COVERAGE
Quattroporte 400HP
Quattroporte Sport GT S 440HP
GranTurismo 405HP
GranTurismo S 440HP
GranCabrio 440HP
New G
Maserati New range coverage & product positioning
April 21, 2010 Fiat Investor Day 8
Enlarge business and reach a double-digit profitability
Increase the global market share in the G segment from 3% to 8%
Reach a global market share penetration in High-end E segment above 10%
Maintain in H segment current top 3 ranking position with a market share above 10%
Dealer network improvement to support volume growth
New production organization in line with targeted volumes
Production efficiencies and fixed cost optimization
Maserati 2010-14 roadmap
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