Fcsi Nafem Presentation[1]

Presented by Scott SharonVertigo Group USANAFEM 2/9/2011

Digital Menu Boards & Displays

Past Where it all started.

Present What’s available now.

Future What we’re working on.

In The Beginning

The Real Beginning

First Drive-Thru 1970’s Recognized menu board value as main marketing tool.

Not a large selection of items and all copy.

Major retrofit changes happened every 6-8 years.

First major change “more pictures” plus more items.

Then Value or combo meals.

Space near primary order point has always been a problem.

More Day parts

Addition of breakfast (huge space problem).

Required new designs (Rotating, flipping, sliding, etc.)

Current requirements up to 7 day parts.

Old boards don’t work.

Space Layout Order Time

PRESENT

Digital Displays saves the day.

Ability to show what you want, when you want, where you want, how you want, as often as you want (inside & outside).

More effective, instant changes, more retention, interactive, improve ROI on total assets.

Marketing information, how many impressions and who’s looking at it.

QR codes & Tags, social media, ability to keep up with behavioral changes of customer base.

We’ve Changed This

To This

Entertainment Only

1

Video Walls

Standard Digital Display

Decorative

FUTURE

Organic LED, flexible, fold or roll up, portable, less energy.

Retina ID (or thumb print), safer credit card use, speedy transactions, less cash transactions, recognize frequent customers and store information, (maybe no credit cards).

Holograms, More interaction, Virtual experience.

More use of all the senses in merchandising, sight, sound and scent.

QR Codes & Tag, order from handheld devices.

What’s Coming

We’re watching you!

Speed of Change

Speed of change much faster.

More technology available than markets are prepared to use.

Consumer market drives major product developments.