Fast Food Study (2).ppt

Fast Food Research Study

Ashley PetersonBrandi Guertin

Lexi Bean Luke Healy

Matt Stagnone

2

Introduction

• Franklin Pierce College was founded in 1962 by Frank S. DiPietro

• This research project was conducted from September to December of 2004 for the population of Franklin Pierce College.

• The population of our survey was based on the 1,591 Franklin Pierce College students on the Rindge campus.

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Problem Statement

Our research team came to the conclusion that there is a lack of fast food facilities in

the Rindge area. We came to the conclusion that:

Research is necessary to determine if Franklin Pierce College students would

patronize a fast food chain in Rindge, NH

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Research Objectives

• Determine what criteria are important to consumers with respect to patronizing a fast food establishment.

• Determine which fast food restaurant would be most successful in the area.

• Determine fast food spending habits.

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Methodology

• First, our team identified the problem of the lack of fast food restaurant choices in the area. We conducted primary research on the fast food industry, as well as speaking to others on campus to determine the fast food demand.

• We then created our problem statement.• We then created our research objectives, and created our

survey with our objectives in mind. • We used convenience sampling, by handing out surveys to

30 students (15 boys and 15 girls) of each class standing, Freshman, Sophomore, Junior and Senior.

• We analyzed our data using SPSS software, which created our results so that we could determine our conclusions and recommendations.

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Survey Questions

1. Are you on the Meal Plan?

2. How many times a month do you go to the Raven’s Nest Pub? Please circle your response.

3. Which fast food restaurant do you most prefer?

Please Rate the following statements:

4. I get hungry between the hours of 10pm and 3 am.

5. I travel outside of Rindge for food.

6. I patronize fast food establishments.

7. I prefer fast food restaurants with the drive-thru option.

8. Based on your own experiences which of the following restaurants has the best customer satisfaction?

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Survey Continued

9. If there were more fast food options in the Rindge area would you patronize them?

10. What fast food chain would you like to see come to Rindge, New Hampshire?

11. Check the appropriate gender.

12. What’s you current class standing?

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75%

25%

YesNO

Are you on the Meal Plan?

Mode= 1 (yes)

90

5

10

15

20

25

30

0 3 6 9 MEAN

How many times a month do you go to the Raven’s How many times a month do you go to the Raven’s Nest Pub?Nest Pub?

10

2%14%

23%

11%

12%

38%

Papa John's

McDonald's

Wendy's

Subway

Burger King

Other

Which fast food restaurant do you most prefer?

Mode= 3 (Wendy’s)

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2.13

0 10 20 30 40

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Mean

I get Hungry between the hours of 10pm and 3am.

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I Travel outside of Rindge for food.

2.38

05

10152025

30354045

StronglyAgree

Disagree MEAN

Strongly Agree

Agree

Neutral

Disagree

StronglyDisagree

MEAN

13

2.53

0 10 20 30 40

Strongly Agree

Neutral

Strongly Disagree

Mean

I prefer fast food with the drive-thru option.

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2.37

0 10 20 30 40

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

MEAN

I Patronize fast food establishments.

15

29%

8%

15% 8%

26%

14% Papa J ohn's

McDonal d's

Wendy's

Subway

Bur ger King

Other

Which of the following restaurants has the best customer satisfaction?

Mode= 4 (Subway)

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Case Processing Summary

120 100.0% 0 .0% 120 100.0%Are you on the mealplan? * What is yourcurrent class standing?

N Percent N Percent N Percent

Valid Missing Total

Cases

Cross Tabulations

Are you on the meal plan? * What is your current class standing? Crosstabulation

Count

30 30 14 16 90

16 14 30

30 30 30 30 120

yes

no

Are you on themeal plan?

Total

Freshman Sophomore Junior Senior

What is your current class standing?

Total

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Cross TabulationsCase Processing Summary

102 85.0% 18 15.0% 120 100.0%

Based on your ownesperiences, which ofthe following retaurantshas the best customersatisfaction? * Checkthe appropriate gender:

N Percent N Percent N Percent

Valid Missing Total

Cases

Based on your own esperiences, which of the following retaurants has thebest customer satisfaction? * Check the appropriate gender:

Crosstabulation

Count

6 4 10

7 10 17

15 16 31

16 18 34

6 4 10

50 52 102

Papa Johns

McDonalds

Wendys

Subway

Burger King

Based on your ownesperiences, which ofthe following retaurantshas the best customersatisfaction?

Total

Male Female

Check the appropriategender:

Total

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Cross TabulationsCase Processing Summary

106 88.3% 14 11.7% 120 100.0%

Which fast foodrestaurant do you mostprefer? * If there weremore fast food options inthe Rindge area, wouldyou patronize them?

N Percent N Percent N Percent

Valid Missing Total

Cases

Which fast food restaurant do you most prefer? * If there were morefast food options in the Rindge area, would you patronize them?

Crosstabulation

Count

2 2

12 5 17

37 9 46

21 7 28

12 1 13

84 22 106

Papa Johns

McDonalds

Wendys

Subway

Burger King

Which fast foodrestaurant doyou mostprefer?

Total

Yes No

If there were more fastfood options in theRindge area, would

you patronize them?

Total

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Limitations

• Small sample size• Time• Confusion of questions by our respondents

(question 9)• Lack of knowledge of SPSS software

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Conclusions

• Based on our results the top three restaurants students selected to their preference were : Wendy’s with a 38.3% rating. Second was Subway with 23.3%, and McDonald’s with 14.2%.

• 64.2% reported that they travel outside of Rindge for food.

• 59.2% students reported that they patronize fast food restaurants.

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Conclusions Continued

• 78.3% of students reported that they would patronize a fast food establishment in Rindge.

• Subway was recorded as having the highest customer satisfaction ratings at 28.3%, Wendy’s followed with 25.8%.

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Discussion

• More than 87.5% of respondents surveyed replied strongly agree, agree, or neutral when asked if they would patronize a fast food restaurant.

• We found that our research for our literature review stated that McDonald’s was the top choice for favorite fast food restaurant. Our survey showed that students would prefer a Wendy’s.

• We also found that our research stated that Papa John’s had the highest rating for customer service. Our survey respondents had little to no knowledge of the Papa John’s restaurant.

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Recommendations

• A fast food restaurant should open in the Rindge area, preferably close to campus.

• There should be a drive-thru option based on our surveys results of 50% of students strongly agreeing or agreeing with this option.

• There should be a fast food establishment which offers late night service for students. Our survey resulted that 70.8% of students strongly agreed or agreed that they get hungry between the hours of 10pm and 3am.

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Thank you for your time

Any Questions?

The end