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7/27/2019 Fast Food Industry Ppt
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FAST FOOD INDUSTRY
Group Members:
AbhilakshayAmit Mandal
Ekta Rathee
Pravata Ranjan
Manish Aggarwal
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Meal with low preparation time
Prepared & served very quickly
Served to the customer in packaged form for take-out/take away.
Outlets can be stands or kiosks, which may provide noshelter or seating, or fast food restaurants
Foreign fast foods chains are aggressively increasing their
presence in India
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Leading global food service retailer with more than 30,000 local
restaurants
In 1996, opened first restaurant in New Delhi, India
Partners and their management teams trained extensively in Indonesia andthe US
75% of the menu is Indianized
Philosophy of Quality, Service Cleanliness and value(QSC&V) is the guidingforce behind its service to the customers
Reconnect with customers through contemporary global marketingdirection I m lovin it
Partners and their management teams trained extensively in Indonesia andthe US.
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International pizza delivery corporation headquartered in Ann Arbor,Michigan US
GOAL:
L.Listen E.Empathize AApologize DDo what the customer need SStand
by your promise CUSTOMER FOR LIFE
USP- Home delivery in 30 minutes else free
First store in India in january,1996
Menu features pizza, pasta, oven-baked sandwiches, wings, boneless chicken,
salads, breadsticks and a variety of dessert items. Its operations are ranked no.1 in for the past 3 yrs.
Home delivery contributes about 60% of the revenues.
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McDonalds
Pricing
The prices are same throughout the chain with no variation at all.
Cost Leadership
Cost effectiveness, time and differentiation Create new coffee and hygienic food to compete with new markets to
earn more profits
Quality, Service, cleanliness & Value
Achieve best Value by offering best quality while keeping prices
reasonable
McDonald's India has established close relationships with local suppliers
who provide McDonald's with the highest quality, freshest ingredients to
make its products
Branded Affordability
Introduction of the soft serve cone, a product with universal appeal
Alignment between the Company, franchise and suppliers
Globally committed to sourcing almost all of its products and ingredients
locally in its country of operations
Restaurant Operations Improvement Process
Multiple time, exhaustive restaurant inspections
Culturally Sensitive (Indianisation of Menu)
Dedication to local culture and bringing out necessary changes in menu
Product Diversification
Varying range of products like cold coffee, hot coffee, ice tea, shakes,
desserts, etc.
Dominos
Pricing Pricing consistency throughout all its outlets
Expansion Dominos is known for its aggressive expansion Custom pizza is the primary focus of the
company with a variety of crusts and toppings.
Affordability Has a whole range of pizzas starting from Rs
59, thereby covering low to medium segmentscompletely
Suppliers Dominos has a carefully placed set of suppliers
which are then sent to 4 regionally placedcommissionaires. The floor and food is thendistributed from these centers
Culturally Sensitive The menu is changed from place to place
considering the local and religious sentiments
Product Diversification Apart from pizzas, dominos offers sandwiches,
foot longs, pastas, desserts, etc.
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Companies need supply chain excellence and need to re-evaluate their currentprocesses and performance with these key trends in mind:-
Demand planning
Globalization
Increased competition and Price pressures
Outsourcing
Collaboration between stakeholders and extended supply chain
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Growing Restaurants
Health related Issues
Changing trends
Changing Consumer preferences
Profit Repatriation
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Affordable Prices
Timely delivery of goods
Quality assurance
Increase in sales
Low wastage
Fulfill the demand of the customers
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According to observation of 2002-2010, the fast food companies have
introduced healthier menu options
By 2018-2025,the industry will begin to make larger internal and externalbusiness decisions, the food at fast food establishment will contain more
nutrition value
By 2025 the fast food industry will have transformed from a food provider toone that serves a specific health benefit
The fast food industry will give importance to taste and health
Companies will add nutritional meals in daily menu
The balancing of the food will allow people to eat fast food meals and gain abalanced diet from every menu
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Fast food restaurants seem to be big business in India and somany foreign chains have made an entry into the market
India is the world second largest producer of food next to
china, and has the potential of being the biggest with the foodand agriculture sector
The new formats having Wi-Fi internet links should help in
attracting segments.
Also installing children's play park and it is focusing oneducating customers about health & fitness
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THANK YOU
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