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Fashion Forecasting
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What is Fashion Forecasting?
Predicting trends before they arrive for anupcoming season is known as Fashionforecasting. It is a vital activity whereexperienced fashion analysts scrutinize pastbuying activity , signs for new market trendsand project them into the future.
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A trend spotter is someone who specializes in identifyingemerging trends. Many trend spotters work in the fashion
industry, but they also work in computing, technology,and a variety of other fields
Trend spotters roam the streets of major cities lookingfor new trends which could be adapted by their parentcompanies. Cities like New York, Paris, and Tokyo areoften hot spots for trend spotters, because these citiesfeature a very knowledgeable, educated populationwhich often propels trends
Who is Fashion forecaster or
trend spotter?
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Who offers these services?There are a number of companies like WGSN,trend union, trend stop, fashion snoops that givean insight into fashion forecasting.Books and magazines are also available from
season to season with updated fashion forecasts
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Sometimes trends are predicted based on currentevents, globally, economically
MICHAEL JACKSON
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Economic conditions- recession
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What's on the street?
New Delhi Mumbai Bangalore
http://bp0.blogger.com/_qjpwnPW4c1o/R93cgmkfXqI/AAAAAAAADHg/d_u4SBy18n8/s1600-h/BlkWhtDelhiweb.jpghttp://bp3.blogger.com/_qjpwnPW4c1o/R93dKWkfXrI/AAAAAAAADHo/MrGvUAnuB5A/s1600-h/SilverEyesFullweb.jpg8/12/2019 Fashion Forecasting- 6&7
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Milan New York New York
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Tokyo London
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Fashion from History
Marc JacobsSpring 2009
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Session 2Fashion forecast report 2010
1. Color Forecasting
2. Silhouette Forecasting3. Textile Forecasting
http://www.hipgallery.com/photopost2/data/1653/twelve_color_rainbow_spiral.JPG8/12/2019 Fashion Forecasting- 6&7
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COLOUR FORECASTING
http://www.hipgallery.com/photopost2/data/1653/twelve_color_rainbow_spiral.JPGhttp://www.hipgallery.com/photopost2/data/1653/twelve_color_rainbow_spiral.JPG8/12/2019 Fashion Forecasting- 6&7
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Turquoise
Tomato Pure
Fusion Coral
Violet
Tuscany
Aurora
Amparo Blue
Pink Champagne
Dried Herb
Eucalyptus
Spring Summer2010
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Endive
Golden Glow
Living Coral
Lipstick Red
Chocolate Truffle
Woodbine
Oyster Gray
Rose Dust
Charcoal
Fall 2010
http://images.google.co.in/imgres?imgurl=http://eurasian.com/china/granite/images/shanxi_black_500.jpg&imgrefurl=http://eurasian.com/china/granite/shanxi_black.html&usg=__Dw2vt41LLHUWfI2lOkwrp7W7-yw=&h=500&w=500&sz=15&hl=en&start=3&um=1&itbs=1&tbnid=kZra_ZmqNIjnRM:&tbnh=130&tbnw=130&prev=/images%3Fq%3Dblack%26um%3D1%26hl%3Den%26sa%3DN%26tbs%3Disch:1http://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.htmlhttp://www.fashiontrendsetter.com/content/color_trends/2010/Pantone-Fashion-Colors-Fall-2010.html8/12/2019 Fashion Forecasting- 6&7
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SilhouetteForecasting
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Amanda Wakeley Diane VonFrustenberg
Draped Organic Forms
MarcJacobs
Preen
Spring summer 2010
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The T-shirt dress
Marc by MarcJacobs
Brian Reyes
Paper bag waist
Matthew Williamson Jonathan Saunders
http://www.wgsn.com/members/catwalks/stylefile/newyorkspringsummer2010/cw2009sep18_089315?image=%2fpublic%2fimages%2fcontent%2fcatwalks%2fcw089315_27%2ejpg&caption=Brian%20Reyeshttp://www.wgsn.com/members/catwalks/stylefile/newyorkspringsummer2010/cw2009sep18_089315?image=%2fpublic%2fimages%2fcontent%2fcatwalks%2fcw089315_28%2ejpg&caption=%20marc%20by%20Marc%20Jacobs8/12/2019 Fashion Forecasting- 6&7
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Contour paneledpants
Thakoon Lacoste
Full legged shorts
Rebecca TaylorJill Stuart
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Fall 2010
Reconstruction
Andrea Crews Harald Hunde Helgesen
Geometric
Givenchy Craig McDean
http://www.wgsn.com/members/trends-info/fast-track/features/ti2010jan20_090275?image=%2fpublic%2fimages%2fcontent%2ftrends%2dinfo%2fti090275_34%2ejpg&caption=Givenchy%20%3cbr%3espring%2fsummer%202010http://www.wgsn.com/members/graphics/features/gr2010feb17_090731?image=%2fpublic%2fimages%2fcontent%2fgraphics%2fgr090731_08%2ejpg&caption=%20Andrea%20Crews%20%3cbr%3efor%20Project%20White%20T%2dShirt8/12/2019 Fashion Forecasting- 6&7
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Long Length Skirt
Alexander Wang Okimuk
Statement sweater
http://www.wgsn.com/members/trends-info/fast-track/features/ti2010jan20_090275?image=%2fpublic%2fimages%2fcontent%2ftrends%2dinfo%2fti090275_15%2ejpg&caption=Okimuk%20%3cbr%3espring%2fsummer%202010http://www.wgsn.com/members/trends-info/fast-track/features/ti2010jan20_090275?image=%2fpublic%2fimages%2fcontent%2ftrends%2dinfo%2fti090275_10%2ejpg&caption=WGSN%20original%20artworkhttp://www.wgsn.com/members/trends-info/fast-track/features/ti2010jan20_090275?image=%2fpublic%2fimages%2fcontent%2ftrends%2dinfo%2fti090275_16%2ejpg&caption=Alexander%20Wang%20%3cbr%3epre%2dfall%202010http://www.wgsn.com/members/trends-info/fast-track/features/ti2010jan20_090275?image=%2fpublic%2fimages%2fcontent%2ftrends%2dinfo%2fti090275_17%2ejpg&caption=WGSN%20original%20artwork8/12/2019 Fashion Forecasting- 6&7
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Textile Forecasting
ll/ i 2010 hi d S i
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Rodartes Lauraand KateMulleavy
Christian Cotas cashmere,wool and mohair sweater;Alpinestars by Denise Focilscotton shirt worn over SoftJoies Modal and viscoseshirt, and Gar- des rayon,spandex and distressedsuede pants. Diane vonFurstenber hat.
Frank Tells mohair,wool and cottoncardigan overChristian Cotas silkblouse and Tibiscotton and viscose
pants. Melissa JoyManning necklace.
Fall/ Winter 2010 Fashion Trend: Yarn Storming
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Sandblasted anddistressed Velvet
Thick double facedcotton
Textured silk
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Spring summer 2010:
Dries Van Notenspring/summer 2010
Manish Aroraspring summer 2010
summer sheen silk andnylon blends .Ikat Cottons
Pradaspring/sum mer2010
http://www.wgsn.com/members/materials/features/mt2009nov19_089941?image=%2fpublic%2fimages%2fcontent%2fmaterials%2fmt089941_15%2ejpg&caption=%20Crespihttp://www.wgsn.com/members/materials/features/mt2009nov19_089941?image=%2fpublic%2fimages%2fcontent%2fmaterials%2fmt089941_15%2ejpg&caption=%20Crespihttp://www.wgsn.com/members/materials/features/mt2009nov19_089941?image=%2fpublic%2fimages%2fcontent%2fmaterials%2fmt089941_10%2ejpg&caption=%20Dries%20Van%20Noten%3cbr%3espring%2fsummer%2020108/12/2019 Fashion Forecasting- 6&7
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Flight weight fabrics
Marc Jacobsspring/summer 2010
Donna Karanspring/summer 2010
Tweeds
Peter Som spring/sum mer 2010
http://www.wgsn.com/members/materials/features/mt2009nov19_089941?image=%2fpublic%2fimages%2fcontent%2fmaterials%2fmt089941_20%2ejpg&caption=Dobert%20Textil%20Grouphttp://www.wgsn.com/members/materials/features/mt2009nov19_089941?image=%2fpublic%2fimages%2fcontent%2fmaterials%2fmt089941_20%2ejpg&caption=Dobert%20Textil%20Grouphttp://www.wgsn.com/members/materials/features/mt2009nov19_089941?image=%2fpublic%2fimages%2fcontent%2fmaterials%2fmt089941_20%2ejpg&caption=Dobert%20Textil%20Group8/12/2019 Fashion Forecasting- 6&7
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Accessories
Spring summer 2010
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Spring summer 2010
Flirty balletflats
Chains
Beady scrunchies
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Big bows
Retro sunglasses
Band camphats
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Fall Winter 2010
Puffed scarves
Architectural heel
Fringed purse
http://z.about.com/d/accessories/1/0/2/U/-/-/yigal-azrouel-Fall-2010-MBFW.jpghttp://z.about.com/d/accessories/1/0/q/T/-/-/Christian-Siriano-shoe-close-up.jpg8/12/2019 Fashion Forecasting- 6&7
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Oversizedhats
Thigh highsocks
Colorful cloches
http://z.about.com/d/accessories/1/0/1/U/-/-/cynthia-steffe-Fall-2010-MBFW.jpghttp://z.about.com/d/accessories/1/0/3/U/-/-/lacoste-Fall-2010-MBFW.jpghttp://z.about.com/d/accessories/1/0/4/U/-/-/peter-som-Fall-2010-MBFW.jpg8/12/2019 Fashion Forecasting- 6&7
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Assignment: Pecha Kucha
Each student has to bring 5 images, it can beanything, for example: images related to currentevents, your favorite movie, etc, discussion on eachstudents pictures will follow.
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Emerging Trend
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