Fairer Rum Production - Alko · Fairtrade • Partnership, dialogue, transparency, accountability,...

Fairer Rum Production

An Insight into the world of

Fairtrade certified Sugar

The Sugar cane Industry in Mauritius

Organisation Products

• DC Sugars

• Molasses for bioethanol, rum, liquid fertiliser & food-grade CO2

production

• Renewable energy etc.

12,000

Planters

Mauritius Cane

Industry Authority

Sugar Investment

Trust

Irrigation Authority

Sugar Insurance

Fund Board

3

Flexi-factories

Mauritius Sugar

Syndicate

www.mauritiussugar.mu

US /

Canada

EU

Eastern

Europe

Middle

East

Africa

East

Asia

Our Sugar Export Network

International Sugar Prices

Fairtrade

• Partnership, dialogue, transparency, accountability, respect,(gender-) equity & sustainability are the core values of Fairtrade.

• Aims at promoting sustainable development and reducing povertythrough fairer trade.

• The main goals of Fairtrade are to make changes to theconventional trading system that aim to mainly benefit smallproducers and workers in the South and increase their access tomarkets. These actions can lead to socio-economic upliftment ofsmall producers’ and workers’, as well as to their empowerment,and to environmental sustainability.

• The Fairtrade Premium as a reward for the sustainability efforts offarmers.

The Four Pillars of Fairtrade

Fairtrade International Standards DevelopmentProducer SupportInternational Policy & Advocacy

FLOCERT Producer CertificationTrader Certification

3 Producer Networks:Fairtrade Africa (FTA)Fairtrade Asia & Pacific (NAPP)Central & Latin America (CLAC)

Awareness Raising in the SouthConsolidating Producer Policy & StrategyDeveloping Partnerships & Capacity Support

Labelling Initiatives LicensingTrade CertificationMarketing & CommunicationAwareness Raising

Mauritius Fairtrade Sugar Production & Sales 2008/09 – 2018/19

0

5 000

10 000

15 000

20 000

25 000

30 000

35 000

40 000

Production (MT) Sales (MT)

Fairtrade Impact (1)

Mechanisation

Fairtrade Impact (2)

Irrigation

Collection & disposal of agri-waste

Fairtrade Impact (3)

Education & Training

Fairtrade Impact (4)

Community Support

Fairtrade Impact (5)

Crop & Income Diversification

Fairtrade Impact (6)

Favours Producer – Buyer Partnerships

Impact of the Fairtrade Premium on Farmers’ Sugar Revenue

0

5 000

10 000

15 000

20 000

25 0002

00

5

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

20

15

20

16

20

17

20

18

Basic Sugar Price

Sugar Price withFairtradePremium

Breakeven Price

Area under cane (ha) No. of cane farmers

21 498

12 000

0

5 000

10 000

15 000

20 000

25 000

2009 2010 2011 20122013 2014 2015 2016 2017 2018

59 108

47 678

0

10 000

20 000

30 000

40 000

50 000

60 000

70 000

200920102011 20122013 20142015201620172018

Key Takeaways

• Fairtrade is an important sustainability agent,

• Fairtrade Premium drives change and improvement,

• However, farmers’ income needs to be boostedthrough further value-addition &

• New pathways need to be explored & newpartnerships forged.

Bioethanol(molasses)

Certified 2009 Certified 2019 Next?

Fairtrade Rum – Are we ready?

• 30 certified co-ops

• A dozen distilleries

• A vibrant export network

• Know-how

US /

Canada

EU

Eastern

Europe

Africa

Japan

UK

Our Rum Export Network

Mauritius Rum Production (M litres)

0

0,5

1

1,5

2

2,5

3

3,5

4

4,5

5

2016 2017 2018

THANK YOU!