Facebook Pages 101: Your Organization’s Foothold on the Social Web

Facebook Pages 101: Your Organization’s Foothold on the Social

WebA Volunteer Leader Webinar Sponsored by CACO

December 1, 2010

Andrew Gossen, Senior Director for Social Media Strategy

andrew.gossen@cornell.edu

Facebook Home Page

Facebook Profile Page

Facebook Group

Facebook Page

Facebook Community Page

Pages• Organizational profile• Public• “fans”/”likes”• Post as page• Status updates → news

feed• Analytics

Groups• Community• Open/closed/secret• “members”• Post as self

– Admins/officers public

• E-mail members• No analytics

Facebook Pages Statistics (as of 11/8/10)

• There are over 3 million active Facebook fan pages.• There are over 1.5 million local businesses with Facebook

pages.• More than 20 million people become fans of Facebook fan

pages every single day. • Facebook fan pages have created more than 5.3 billion

fans.• Average user is connected to 80 pages, groups and events.

Getting started

www.facebook.com/pages/create.php

http://www.facebook.com/pages/create.php

Building your audience

• Invite friends• E-mail blast• E-mail tag lines• “Follow Friday”• FB badge/box on webpage• Reciprocal “favorite pages” listing• Advertising

Page Badge Like Badge

“Like” box

Maintaining a Facebook page

• Engagement tool, not a broadcasting tool• Content is still king

– Informal, intimate nature of social media– Questions– Invitations to share content or experiences

• Keep it fresh• Watch out for spam• Resist temptation to micromanage content• Experiment and build on successes

Analytics

Questions?

Facebook Pages 101: Your Organization’s Foothold on the Social Web

Documents

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Improve your organization’s your organization’s Value ... · PDF fileImprove your organization’s Maturity Increase your organization’s Value Enhance your societal Impact