facebook-ads-the-power-of-like-for-internet

Palm Harbor, October 18, 2011

Facebook Ads – The Power of “Like”By Michael W. Mandarino

Owner of WWW.EXPAT-HEALTH.COM & WWW.123-INVESTING.COM

o To teach about Facebook Ads, one of the most Powerful Advertising Tools available to Business Owners.

o Learn how to Target your Customers and build an ever growing database of Potential Referrals to your Business

o Hints on Managing Facebook for your Business

o Get Your Ads Started for “Free”

Objectives

o More than 800 million active userso 50% of active users log on to Facebook

in any given dayo Average user has 130 friendso People spend over 700 billion minutes

per month on Facebooko More than 2.5 million websites have

integrated with Facebook, including over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites

How Big is Facebook???

Facebook Fan Page

Customized Facebook

Pages

What is a Facebook

Ad???

Original Campaign Example:

Impressions- How many times ad showed up on computer screen of Facebook users.

Number of times the Ad was “Clicked” on and viewed by Facebook User

Number of “Likes” to FacebookPage, who are now connectionson Website.

Amount Spent on Advertising

Cost per Impression

Cost per ClickClick thru Rate

Design Your Ad

o Where do you want the Ad to Show up??

o Places- Your Facebook Fan Pageo External URLo Eventso Domains listed on Facebook

What’s the Difference???

o Allows you to pick a Certain part of your Facebook Fan Page

Target your Customers

Individual Campaign #1

Post Campaign

o Provide Information for Facebook Fans about your Services on your Wall

o Ask Questions to get Fan Involvement on Page

o Use Videos on Wall- Provide a Reason for visitors to come back

o Synch your Fan Page with Twittero Update, Update and Update!

Ad is Finished- Now What??

o Include your Fan Page on Home Page

o Public vs Private on your Pages?o Like other Similar Businesseso Search other Groups, Join and Write

on Wall including your Fan Page Info

o Create an Evento When in Doubt- Post it and Post

Often!!o List all Websites on Facebook Page

Other Facebook Hints---

o Change your Facebook Fan Page name when you reach 25 “Likes”

o Talk to your friends and Employees and have them Like Your Comments

o Learn how to build Custom Pages or Facebook Applications

o Go to “Facebook Developers Group” to Create your own Custom Pages

o Like Other Pages from your Business Page

Other Facebook Hints Continued

It’s Free to “Like”

Something, so “Like a Lot”

Free Money from

Facebook??

Setup your Ad and Don’t Add a Payment Option

$50 FREE COUPON!!

Questions?Contact Information:

Michael W. Mandarinowww.Expat-Health.comwww.123-Investing.com

www.Facebook.com/ExpatHealthInsurancehttp://www.linkedin.com/company/expat-health.com

http://www.twitter.com/insuranceexpatEmail: Mike@expat-health.com

+1-813-431-2640