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© Constant Contact 2015
Extend the Reach of Your Donation Campaigns Using EmailSimple Marketing Strategiesfor Nonprofits
© Constant Contact 2015
Anna Maria SorianoTraining & Marketing Manager, Constant ContactEmail: amsoriano@constantcontact.com
Welcome
facebook.com/constantcontact @ConstantContact
Agenda
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1. Marketing for today 2.Campaigns that drive action3. How to get started4.Demonstration - Integration
Agenda
4
1. Marketing for today 2.Campaigns that drive action3. How to get started4.Demonstration- Integration
1. Marketing for today
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Where are you today?
A: EmailMore than half of all emails are opened on a mobile device
Q: What is the #1 app on cell phones?
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1. Marketing for today
Source: Litmus
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At its core, marketing is about getting results.
1. Marketing for today
Generate donations
1. Marketing for today
Clicks or downloads
Visits to the site/event
Reservations, appointments Calls
What kind of results?
Flipping the funnel
1. Marketing for today
Marketing then.
Marketing now.
Engagement is the new word of mouth
1. Marketing for today
“Forward” and “Share”
1. Marketing for today
are your new best friends
You have an advantage.Your supporters love you!
Agenda
1. Marketing for today 2.Campaigns that drive action3. How to get started4.Demonstration- Integration
3. Campaigns that drive action
3. Campaigns that drive action
Pull response
Push content
What are campaigns?
3. Campaigns that drive action
An email campaign
Types of campaigns
3. Campaigns that drive action
The difference between...
Email Email marketing
and...
Email is hard to beat.Why
• Lots of physical, measurable response
• Easy to brand with colors & logos• Low cost with high ROI• Connect with your audience• Reaches people wherever they are
(mobile) • Drives donations!
How• Announce your latest campaigns• Requests for volunteers• Alert to upcoming events• Offer discount attendance to VIPs• Deliver tips to your new clients
3. Campaigns that drive action
Your competitors are social
Nonprofit
93%
Source: Nonprofit Social Networking Benchmark Report
86%
B2CSource: Uberflip
87%
B2BSource: Clearpoint Agency
It influences decisions
68%
Source: MDG Advertising
learn more about a charity if they see a friend posting about it
74%
rely on social networks to guide purchase decisions
Source: Fedelta
55%
Source: Fedelta
share purchases on social networks
3. Campaigns that drive action
You can do this... ...and you can start with a small list.
Repurpose Everything
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3. Campaigns that drive action
Make it easier on yourself
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4. How to get started
• Add “Join My List” to your website
• Add a link to email signature
• Set up Text To Join
• Get them on Facebook
• Create a paper form (don’t just rely on technology)
Prepare your “pitch” and ask. Just ask.
Get your contact list together,even if it’s just five people.
Try something simple first…
• “Thank You” or “Welcome”
• Special offer or pieceof relevant content
• Picture, paragraph anda call-to-action
• Post your newsletter to your social channel.
Hit “send!”
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4. How to get started
Do more of what works.Watch what happens.
DEMONSTRATION
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•Nonprofit marketing is...Nurturing relationships. Delivering on your promise. Getting measurable results.
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•You really can do this!
Non Profit Discounted Pricing
© 2015 Constant Contact, Inc. 28
• Non Profit Discounted Pricing
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•Questions?To Sign Up go to:
Softerware.constantcontact.comOr Call:
855-815-5450
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•Need help with an Existing Constant Contact Account?
Free Dedicated Partner Support:Call: 1-855-854-8609
Email: partnersupport@constantcontact.com
© Constant Contact 2015
Anna Maria SorianoTraining & Marketing Manager, Constant ContactEmail: amsoriano@constantcontact.com
Thank you
Questions during and after the event?
facebook.com/constantcontact @ConstantContact
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