Experience Designing - Philosophy & Psychology Shaheena ... · Experience Designing -...

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Experience Designing -Philosophy & Psychology

Shaheena Attarwala | @RuthlessUx

Head of Design | Wigzo Technologieswww.RuthlessUx.com

28th October, 2017 | 8.30 am to 6.30 pm | ISIDI Ace, 7th Floor, Tower 2A,One Indiabulls Centre, Lower Parel, Mumbai

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Philosophy of Design

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Experience Design is a process for creative problem solving.

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Digg > UI change Digg3.0>DiggApocalypse

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Psychology of Design & Decision Making

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90 Percent of all our purchasing decisions are made subconsciously

Most purchasing decisions take as little as 2.5 seconds.

- Martin Lindstrom

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Half a box of chocolate now?Full box of chocolate in a week?

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B2CEnhancing Customer Experience

Spotify Case Study : 2014

Spotify is a streaming music service

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A movie theater experience : A Big Change

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A movie theater experience : A Big Change

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Facebook, you needy sonofabitch

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Thank you!

Shaheena Attarwalawww.RuthlessUx.com | RuthlessUx@gmail.com

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