Exhibiting in Mexico and Latin America

Farías Global Expos / TS2/ July, 2005

Exhibiting in Mexico & Latin America

For TS2 July , 2005

Patricia Farías-BarlowPresident & CEO

Farías Global ExposMexico

Farías Global Expos / TS2/ July, 2005

Mexico, Central and South America

• General Economic Overview 2004• Latin America in Figures• Countries General and Economic Data• Opportunity Segments• Infrastructure• Do´s and Don´ts• Foreign Business Model

Farías Global Expos / TS2/ July, 2005

Latin America an Economic Overview 2004The Latin America and the Caribbean region is inThe midst of a strong recovery (most Countriesin the region are expected to grow at about 4percent or higher in 2004), after several years oflow growth starting in 1999.

• The recovery is stronger in countries that are bouncing back from acute crisis: Argentina,Uruguay and Venezuela, all of which are expected to grow at over 7 percent in 2004.

• Brazil and Mexico are expected to grow atabout 4 percent.

• The Andean countries are performing well, withChile, Colombia and Peru expected to record growth above 4 percent in 2004.

• Central America is expected to grow by anaverage 3.5 percent in 2004 and looks set tosustain growth, thanks to the recently signedCAFTA agreement.

Farías Global Expos / TS2/ July, 2005

Latin America in FiguresPeople 1999 2002 2003

Population, total 503.1 million 525.2 million 534.2 million

Population growth (annual %) 1.5 1.4 1.7

Life expectancy (years) .. 70.7 ..

Fertility rate (births per woman) .. 2.5 ..

Infant mortality rate (per 1,000 live births) .. 28.3 ..

Under 5 mortality rate (per 1,000 children) .. 34.4 ..

Child malnutrition, weight for age (% of under 5) .. .. ..

Child immunization, measles (% of under 12 mos) 92.3 91.3 ..

Prevalence of HIV (female, % ages 15-24) .. .. ..

Literacy total (% of ages 15 and above) 88.5 .. ..

Literacy female (% of ages 15 and above) 87.5 .. ..

Primary completion rate, total (% age group) .. .. ..

Net primary enrollment (% relevant age group) 94.6 .. ..

Net secondary enrollment (% relevant age group) 61.0 .. ..

Farías Global Expos / TS2/ July, 2005

Latin America in FiguresEconomy 1999 2002 2003

GNI, Atlas method (current US$) 1.8 trillion 1.7 trillion 1.7 trillion

GNI per capita, Atlas method (current US$) 3,650.0 3,310.0 3,260.0

GDP (current $) 1.8 trillion 1.7 trillion 1.7 trillion

GDP growth (annual %) 0.1 -0.8 1.6

Value added in agriculture (% of GDP) 7.0 7.0 ..

Value added in industry (% of GDP) 28.5 25.4 ..

Value added in services (% of GDP) 64.5 67.6 ..

Exports of goods and services (% of GDP) 16.2 21.1 ..

Imports of goods and services (% of GDP) 17.6 18.3 ..

Gross capital formation (% of GDP) 20.1 18.8 ..

Current revenue, excluding grants (% of GDP) .. .. ..

Overall budget balance, including grants (% of GDP) .. .. ..

Farías Global Expos / TS2/ July, 2005

Latin America in Figures

Technology and Infraestructure 1999 2002 2003

Fixed lines and mobile telephones (per 1,000 people) 208.8 358.9 ..

Telephone average cost of local call (US$ per three minutes) 0.1 .. ..

Personal computers (per 1,000 people) 38.9 67.4 ..

Internet users 10.2 million 41.8 million ..

Paved roads (% of total) 26.9 .. ..

Aircraft departures 2.0 million 1.7 million ..

Farías Global Expos / TS2/ July, 2005

Latin America Geographic Division

Farías Global Expos / TS2/ July, 2005

Latin America Population Distribution

Farías Global Expos / TS2/ July, 2005

Latin America GDP per capita ($US)

Farías Global Expos / TS2/ July, 2005

Business Opportunities

• Industries with highgrowth prospects

• Import areas to eachcountry

• This translates toExhibiting opportunities

• Prospective new marketsfor your products

Farías Global Expos / TS2/ July, 2005

General Information

• Language is Spanish• Except Brazil

(Portuguese)• Main Religion is Catholic• English widely used for

Business• However, Not everyone

speaks English

Farías Global Expos / TS2/ July, 2005

ARGENTINA

• Telecommunications• Mining Industry• Electric Power

Systems• Hotel and Restaurant• Security and Safety

• AgriculturalMachinery

• Food Processing andPackaging

• Industrial Chemicals• Medical Equipment• Building Materials

Farías Global Expos / TS2/ July, 2005

BOLIVIA

• Mining Industry• Textiles• Forestry and wood

manufacturers

• Hydrocarbons sector• Gas to Liquids• Petrochemicals• Fertilizers• Exploration / Drilling /

Production

Farías Global Expos / TS2/ July, 2005

EL SALVADOR

• Electric Powergeneration andDistribution

• Automotive Parts andServices

• EnvironmentalTechnologies

• Textiles and TextileArticles

• Plastic Materials / Resins

• Paper / Paperboard• Processed Foods• Telecommunications

Farías Global Expos / TS2/ July, 2005

GUATEMALA

• Sugar• Textiles and clothing• Furniture• Chemicals• Petroleum• Metals• Rubber

• Tourism

Farías Global Expos / TS2/ July, 2005

MEXICO

• Medical Devices• Franchising• Plastics / Resins• Education and

Training• Internet and E

Commerce

• Maquiladora Industry• Electronic

Components• After Market Auto

Parts• Security and Safety• Electrical Power

Farías Global Expos / TS2/ July, 2005

MEXICO cont´d

• Building andConstruction Materials

• Oil and gas FieldEquipment

• Water ResourcesEquipment

• IntermodalTransportationEquipment

• Pollution Control Equipment

• Food processing andpackaging

Farías Global Expos / TS2/ July, 2005

BRAZIL

• Telecommunications• Electric Power

Systems• Safety and Security• Medical Equipment

• Airport Equipment• Automotive• Computer and

Peripherals• Oil and Gas• Plastics Materials and

Resins

Farías Global Expos / TS2/ July, 2005

Brazil cont´d

• Print and graphic Arts Equipment• Iron and Steel• Mining Equipment• Aircraft and Parts• Drugs and Pharmaceuticals• Transportation, Railroads and Highways

Farías Global Expos / TS2/ July, 2005

COSTA RICA

• Paper and Paper Board• Computers and

Peripherals• Plastic Materials and

Resins• Telecommunications

• AgriculturalChemicals

• ConstructionEquipment

• Medical Equipment• Automotive

Farías Global Expos / TS2/ July, 2005

PANAMA

• Building products• Air Conditioning and

RefrigerationEquipment

• Hotel and RestaurantEquipment

• Telecommunications• Computers and

Peripherals• Security and Safety• Food Processing and

Packaging

Farías Global Expos / TS2/ July, 2005

COLOMBIA

• Safety and Security• Telecommunications• Industrial Chemicals• Travel and Tourism• Air Cargo Services

• Food and BeverageEquipment

• Financial Services• Automotive• Oil and Gas and

petrochemicals

Farías Global Expos / TS2/ July, 2005

COLOMBIA cont´d

• Apparel• Pollution Control Equipment• Construction and Mining• Medical Equipment• Electrical Power Systems• Plastics and Resins

Farías Global Expos / TS2/ July, 2005

VENEZUELA

• Petroleum• Iron Ore Minning• Construction Materials• Food processing• Textiles• Steel

• Aluminium• Motor vehicle

assembly

Farías Global Expos / TS2/ July, 2005

CHILE

• Mining Equipment• Environmental

Technologies (Waterand Solid Waste)

• Plastics Machineryand Resins

• Electric Power• Franchising

• ConstructionEquipment

• Telecommunications• Food Processing and

Packaging• Safety and Security

Farías Global Expos / TS2/ July, 2005

CHILE cont´d

• Computers and Peripherals• Construction Equipment• Air Conditioning and refrigeration• Medical Equipment• Travel and Tourism services

Farías Global Expos / TS2/ July, 2005

URUGUAY

• Beverages• Food processing• Electrical Machinery• Transportation

Equipment• Petroleum products• Textiles• Chemicals

Farías Global Expos / TS2/ July, 2005

PARAGUAY

• Computers andComponents

• Toys, And ArcadeGames

• Audio / Video Equipment and Media

• Office Machines andEquipment

• Sports Equipment

Farías Global Expos / TS2/ July, 2005

HONDURAS

• Processing andPackaging

• Computers andPeripherals

• Electric PowerEquipment

• Telecommunications• Security and Safety• Automotive• Franchising• Textile Machinery

Farías Global Expos / TS2/ July, 2005

ECUADOR

• ConstructionEquipment

• Cosmetics andToiletries

• Vitamins andSupplements

• Telecommunications• Automotive• Franchising• Pumps, Valves and

Compressors• Yarns

Farías Global Expos / TS2/ July, 2005

PERU

• Mining Equipment• Industrial Chemicals• Oil / Gas Equipment• Computer Software• Textiles• Security and Safety

• Pollution Control Equipment

• Building products• Food Processing and

Packaging• Medical Equipment

Farías Global Expos / TS2/ July, 2005

Infrastructure

• Fairgrounds with multiple buildings leftover from the time of World Fairs and nowadapted in:

• Chile, Colombia, Peru, El Salvador, Panama, Guatemala

Farías Global Expos / TS2/ July, 2005

INFRASTRUCTURE cont´d

• Private stand alone facilities built in last 15 years :

• Ecuador, Venezuela, Brazil, Argentina, Mexico,

Farías Global Expos / TS2/ July, 2005

Do´s and Don´ts

• Do research on which show is the right fitfor you

• Do research on the Organizer and hislongevity in the market

• Do bring brochures in the “properLanguage”

• Translate locally

Farías Global Expos / TS2/ July, 2005

Do´s and Don´ts cont´d.

• Don´t assume every country is the same justbecause they speak spanish

• Cultures are very different from country tocountry

• Like Canada and USA they are not the sameand don´t like people to think so

Farías Global Expos / TS2/ July, 2005

Foreign Business Model

• Many countries especially in Southern LatinAmerica have a strong European culture.

• Many high executives of the trade show industry where trained in Germany

Farías Global Expos / TS2/ July, 2005

Thank You

More Info.

Patricia@fariasexpos.com

Ph. +52 55 50932930Fax.+52 55 50932910