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European Capital of Culture candidate2012GUIMARÃESCampUrbis
a creative agenda
Óbidos, 22 de Janeiro de 2009José Nobre, Guimarães City Hall
Guimarães: the geo and socio-economic framework
European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda
population (inhab.)
area (km2)populacional
density (hab/km2)
municipality (69 villages) 159 576 243,36 655,7
town(historical
Oliveira do Castelo 3 448 0,74 4 659,2
S. Paio 3 920 0,45 8 688,1
Óbidos, 22 de Janeiro de 2009
urban population growth potential: 20 000 inhabitants (next 5 years)
(historical centre)
S. Paio 3 920 0,45 8 688,1
S. Sebastião 1 949 0,42 4 639,9
urban area 50 000* 23,05 2 169,2
Guimarães: the geo and socio-economic framework
European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda
Agricultura e Silvicultura 1.55
Indústria Extrativa 0.31
Alimentares e Bebidas 1.12
Têxteis e Vestuário 38.36
Curtumes e Calçado 6.83
Vidro e Cerâmica 0.62
Produtos Metálicos 3.67
Outras Indústrias Transformadoras 5.44
Main economic activities
•One of the most industrialized Sub-regions (NUTS III) in Portugal
• Young labour force (low level of education)
AVE VALLEY
Óbidos, 22 de Janeiro de 2009
Construção e Obras Públicas 8.13
TOTAL - INDUSTRY 64.17
Com. Automóvel e Reparação 2.24
Comércio Grossista 2.02
Comércio a Retalho 8.81
Hotelaria e Restauração 3.26
Transportes 1.04
Correios e Telecomunicações 0.25
Serviços Financeiros Intermédios 3.43
Administração Pública 2.31
Ensino 4.55
Saúde 1.86
Acção Social 0.96
Outros Serviços 3.24
TOTAL – COMMERCE & SERVICES 33.97
13,715,08,87,6Unemployment
Rate (%)
GUIMARÃESAVE
VALLEYNORTHPORTUGAL
13,715,08,87,6Unemployment
Rate (%)
GUIMARÃESAVE
VALLEYNORTHPORTUGAL
Urban rehabilitation policy – historical centre
European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda
use of traditional building techniques
upgrade of public spaces
preservation of the residential population (original inhabitants)
World Heritage
(UNESCO, 2001)
Óbidos, 22 de Janeiro de 2009
Culture as a strategic asset
European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda
Creating and sustaining a growing cultural agenda
Consolidating diversified audiences
Building infrastructure
European Capital of
Culture 2012
Óbidos, 22 de Janeiro de 2009
Urban regeneration - transforming the public realm, animating the streets,connecting spaces and places, re-imagining the city:the city as a creative landscape.
Social regeneration - engaging the citizens to take part in cultural activities,developing audiences and organizations, supporting talent to reach its
Guimarães ECOC2012 – the impact
European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda
developing audiences and organizations, supporting talent to reach itspotential:the city as a creative academy.
Economic regeneration - positioning the creative economy at the mainstreamof the city’s renaissance, nurturing high value-adding employmentopportunities, enhancing the competitiveness of the city:the city as a creative hub and cluster.
Óbidos, 22 de Janeiro de 2009
Guimarães ECOC2012 – CampUrbis
European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda
neighbourhood of 10 ha
important industrial archaeology nucleus
Óbidos, 22 de Janeiro de 2009
tanning industry
One the main economic activities of Guimarães until the 20th century.
Conversion for textile business (1950’s) driven by public health issues.
CampUrbis - Couros district origin andHistorical background
European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda
public health issues.
Classification as public interest of the industrial nucleous, by the DGPC, in 1971.
First Municipal intervention: 2003, Complexo
Multifuncional de Couros
Óbidos, 22 de Janeiro de 2009
4 hotels, *** and **** (256 rooms / 441 beds)
Youth hostel (21 rooms / 72 beds)
Complexo Multifuncional de Couros: Play School, Elder and Youth Centres,
CampUrbis - Couros districtexisting facilities
European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda
Auditorium and library
Cybercentro
Centro Cultural Vila Flor; exhibition centre, meeting rooms, 2 auditoriums (total of1.000 seats); restaurant/café concerto;
parking
Train Station (regional and intercity trains)
Óbidos, 22 de Janeiro de 2009
CampUrbis – motivation and vision
European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda
motivationDynamics of University of Minho and its Engineering School.
Existence of a large number of buildings of historical value related to the ancient economic activities of Guimarães.
Strategic location of Couros district with urban centrality and an easy connection to new Cultural Centre CCVF.
Óbidos, 22 de Janeiro de 2009
Urgent need for environmental rehabilitation and upgrade of Couros District.
vision
to develop a platform to foster economical development based on a sustainable interaction between innovation, technology and arts,
linked to an intense initiative for education and training of human capital
CampUrbis – anchoring initiatives
European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda
Centre for Advanced Post-Graduate Training
Technological School CETs
Learning working rooms
Couros wireless
Óbidos, 22 de Janeiro de 2009
Design Centre
Industrial archaeology and technology exhibitions and forum
Entrepreneur Centre
Economical activity associated to design or knowledge based businesses
Couros Artistic Creativity Platform
European Capital of Culture candidate2012GUIMARÃESCampUrbisa creative agenda
Long life learning
New creative business development
Networks and collaboration
Guimarães ECOC2012 – Defusing a creative economy
Óbidos, 22 de Janeiro de 2009
Networks and collaboration
Convergence and spill-over
Market and audience development
Co-location and urban transformation
Knowledge labs and creativity spikes
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