View
215
Download
0
Category
Tags:
Preview:
Citation preview
Eulsoo Seo
Counseller, SMEs Division, WIPO
eulsoo.seo@wipo.int
2
Traditional Teaching Methods2
Few studentsImpractical Boring
Non-participating
33
Characteristics of IP PANORAMA
Storytelling
Each module is designed based on a practical story regarding IP
Animation
IP PANORAMA is developed with full animation.
IP for Business
IP PANORAMA deals with IP issues from a business perspective.
Guaranteed Quality
The World Intellectual Property Organization and the Korean Intellectual Property Office guaranteed the quality of learning content of IP PANORAMA.
E-learning multimedia toolkit
Electronically supported learning tool which is operable with Internet Explorer
44
Contents of IP PANORAMA
Previous modules
Module 1 : Importance of IP for SMEs
Module 2 : Trademarks and Industrial Designs
Module 3 : Inventions and Patents
Module 4 : Trade secrets
Module 5 : Copyright and Related rights
Module 6 : Patent Information
Module 7 : Licensing of IP
Module 8 : IP in the Digital Economy
Module 9 : IP and International Trade
Module 10 : IP Audit
New modules
Module 11 : IP Valuation
Module 12 : Trademark Licensing
55
How to Access to IP PANORAMA
Online: Out of Charge
- IP PANORAMA portal website, see at http://www.ippanorama.com
- WIPO SME website, see at http://www.wipo.int/sme/en/multimedia
- Korea Invention Promotion Association (KIPA)’s e-learning website, see at http://global.ipacademy.net
CD-ROMs: Free
- Operable with Internet Explorer
Book: Free
- Only for learning points of each module
66
Components of Each Module
Learning Flow
IntroductionIntroduction Inside the storyInside the story ReflectionReflection
Today’s issue
People in the story
Story scenes
Learning Point
MoreReferences
Quiz
Self-reflection Journal
Heart-to-Heart Talk
77
Module 2: Trademarks and Industrial Designs
88
Development History of IP PANORAMA (1)
Joint Project amongst WIPO, KIPO and KIPA
- WIPO: Manuscript, validation and quality check
- KIPO: Finance (more than CHF 500,000) and quality check
- KIPA: Producer as a technical partner
Ownership
- All rights jointly owned by WIPO and KIPO
99
Development History of IP PANORAMA (1)
2003
- Discussed development of e-learning multimedia on IP in business based on texts of WIPO SMEs Division, funded by KIPO
2004
- Singed a Joint Development Agreement among WIPO, KIPO, and developed a module 1 as a prototype
2005 - 06
- Developed modules 2 – 10 in cooperation with WIPO, KIPO and KIPA
1010
Development History of IP PANORAMA (2)
2007
- Officially released at the WIPO General Assembly
2008 ~
- Further developed two more modules IP Valuation; and Trademark Licensing
- Distribution of CD-ROMs, Customization and localization of IP PANORAMA
- Developing one more module: Franchising
1111
Development Process (English version)
Manuscript(by WIPO)
Building up an instructional design strategy (by KIPA)
SynopsisWith Learning contents Analysis
(by KIPA)
Synopsis examination
(by WIPO, KIPO)
RestructuredManuscript(by KIPA)
Scenario(by KIPA)
Storyboard(by KIPA)
Storyboard examination
(by WIPO, KIPO)
Characters,Basic designs
(by KIPA)
Contents development
(by KIPA)Quality Check(by WIPO, KIPO)
Contentsmodification(by KIPA)
End
Narration script& recording(by KIPA)
Expert committee
Evaluation committee
Translation into Korean
Translation into English
Translation into English
Building up the detailed instructional design strategy
1212
Customization Types of IP PANORAMA (1)
Type A customization (Full customization): Everything in local language
Type B customization: Dialogues (sound) still in English, but subtitles (narration text) and other texts in local
language.
Type C customization: Dialogues and subtitles still in English, but all other text in local language.
Type D customization: Everything in the multimedia remains in English,
but all texts are published in local language in a separate book, accompanying the English CD-ROM version.
Type E customization: Everything remains in English, and only some texts
(heart to heart talk, learning points and multiple choice questions) are published in local
language in a separate book, accompanying the English CD-ROM version.
1313
Customization Types of IP PANORAMA (2)
DevelopmentDevelopment FinalizationFinalizationTranslationTranslation
Graphic design, Text
Sound effect, subtitles
Animation
Programming
Developing e-learning content
Creating Arabic storyboard and narration script based on the
English storyboard and narration script
Quality check&
Technical test
Modification&
Completion
Narration recording(in Egypt)
Proofreading & examination of the
translated storyboard and narration script
Modification of original version
1414
Customization Types of IP PANORAMA (3)
- Arabic in 2009
- French and Spanish are being developed this year
- Russian will be developed next year
Local language Versions
- Thai version was developed in 2009
- Hungarian was developed, and Vietnamese and Swahili versions are being developed this year
- Indian, Polish and Serbian versions are in consideration
UN Official Language Versions
1515
Use of IP PANORAMA in Korea
- Obligatory course for new IP attorney
- 2007 : 65 attorneys , 2008 : 201, 2009 : 201
Special course for IP attorney
- On-line course and an off-line course based on IP PANORAMA, see at http://global.ipacademy.net
- Credit courses for students of Engineering, Law, and International Relations
- 2007: 169 students, 2008: 813 students
Academic course in university
- POSCO, SAMSUNG Electronics, HYUNDAI Motors, etc
Internal Use by Big Company
1616
Eulsoo SeoCounsellor, SMEs Division, WIPO
eulsoo.seo@wipo.int
Recommended