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Established in 1913, the BMW Company has touched the height of success with immense accomplishment. BMW, which stands for Bayerische Motoren Werke or Bavarian Motor Company, was based in Munich, Germany. BMW is also the parent firm of MINI and Rolls-Royce car brands. Undoubtedly, the blue and white BMW logo is a fundamental ingredient for the company’s prosperous attitude. The BMW logo has been minutely altered through the years but still continues to compel a strong corporate image.
As the company started as an aero engine manufacturer, it adopted the stylized demonstration of airplane propeller whirling by the plain blue sky. The BMW logo encompasses the four quadrants of blue and white shade. The logo design represents the white propeller blade against the blue sky, which depicts the company as the manufacturer of military aircraft engines during World War I.
Design Elements of the BMW Logo:
BMW logo portrays a solid corporate picture of the company. The BMW logo is said to be designed to signify Bavaria- as the company’s manufacturing site. It has proved to be one of the most distinguished corporate designs that epitomize its eminent panache.
Shape of BMW Logo:A thick black ring, bordered by the sleek silver lining, showcases the BMW logo in an elegant fashion. The gap in the ring of BMW logo is further divided into four quadrants with alternating shades of blue and white. The quarters of the BMW logo also reflect the spinning propeller of the aircraft, designed with a stylish conduct.
Color of BMW Logo:BMW logo comprises of strong colors, casting a great impression on the spectator about the firm. Blue, black and white hues compliment to form such a logo that defines the chic character of the firm which cannot be described in words. The quarters of the BMW logo are shaded as white and blue whereas the thick ring is colored in the black shade projecting powerful nature of the firm.
Font of BMW Logo:The letters “BMW”, arranged at the top half of the black ring in the BMW logo, are inscribed in a non-serif font. This font totally represents the simplicity of the BMW logo,
holding a solid corporate picture. The easy font of the BMW logo informs the spectator that the company has certainly touched the height of achievement and continues to pursue it.
BMW logo is a pleasant portrait that impels smartness, clarity and image consciousness. It is certainly known to be one of the most distinctive corporate insignias in the world. In 1929, Dixi was the first automobile to hold the reputed BMW logo. Although, the BMW logo has been altered quite infrequently but it still grips the elegance and eloquent attributes of the original identity.
Being the largest sportswear manufacture in Europe as well as the second largest all over the world, Adidas Company not only specializes in sportswear but also in bags, shoes, shirts, clothing and other sports related areas. Adidas logo, representing the durability and elegance, is a three parallel striped design that symbolizes the mountain which is to point towards the goals and challenges that lay ahead. Adi Dassler, together with his brother Rudolf Dassler, created the Adidas logo, aiming to provide the athletes with the finest possible gear.
Started off as a three striped motif in 1967, Adidas logo was imprinted on shoes only. Following its success, in 1971 it changed to a Trefoil logo. Later on it merged with Salomon, which formulated the Adidas logo to a combination signifying both the designs; blue color for Adidas and red denoting Salomon. Sequentially, the Adidas logo in 2005 changed itself to a “World mark” remaining simple, confident and clear.
Design elements of Adidas logo:
Adidas logo holds an influential position imposing an impression of sophistication and durability through its simple yet impressive design.
Shape of Adidas logo:Adidas logo comprises of three parallel lines symbolizing the outstanding athletic performance reaching out the goals excellence the challenges to come. It portrays the strong picture of the Adidas corporate well being.
Color of the Adidas logo:Black color of the Adidas logo comes as an inspirational motif to the youth importantly involved in sports an athletic activities, reviving their spirits and bringing upon a striking youth culture.
Font of the Adidas logo:Like the design itself, the font of the Adidas logo remains simple nevertheless catchy and prominent with its plain style. As it is said “The simpler, the better”, Adidas continues to follow the ritual by maintaining the simple yet innovative design.
Despite the changes it has gone through, Adidas logo still remains to be design known for motivating all groups of young. So far, it has achieved nearly all the goals the founder had dreamt of, but carries on towards its road of triumph.
The American Express Company forms a noted position in the international market and acquires an international recognition. Likewise, the American Express logo is a famous symbol of the company’s reputation and acknowledgment. Laying its first base in, 1850 in New York, it started off in the great era of economic development of the United States. Since then it has been able to maintain its quality standards and the trustworthy banner.
The American Express logo, as in its ancient times, consisted of a Viking image. Currently this image is omitted from the logo, leaving a very simple and to the point depiction of the purpose it has. Today, like the company itself, the American Express logo is seen as a motif of trust, reputation, simplicity and quality standards.
Design Elements of the American Express logo:
The modern and clear design of the American Express logo distinguishes it from others, as well as produces a story of its decent image in the eyes of the investors as well as the competitors.
Shape of the American Express logo:The American Express logo is a perfect square, with one-third of its area as empty. The fonts cover the central part of the logo, giving the logo the legibility it requires and also making it look clear enough to the viewers.
Color of the American Express logo:The only colors used in the American Express logo are blue and white. The background consist of an ocean blue color and blends with lighter shades in order to provide a catchy sight. Similarly, the fonts are outlined by white color and filled by the same blue color of the background.
Fonts of the American Express logo:The fonts of the American Express logo are simple and clear in their appearance. Present at the equator of the logo, they produce a very innovative design due to their bold and caps locked look. There is always a ‘registration’ mark present alongside the logo marking the genuine and unique design.
The Apple Computer holds a significant position in the corporate world due to its paramount products ranging from computers to latest gadgets like iPods, QuickTime, Macintosh etc. The Apple logo is recognized as one of the most famous logos across the IT world, prominently because it forms the largest and most successful brand. It has been presented as a landmark company for more than 30 years from now, paving its way to further success.
Besides the uniqueness of the Apple logo, it has an even more interesting history. The earliest Apple logo features Sir Isaac Newton sitting under the tree from where he derived his theorems of gravity. The apple itself in the Apple logo today symbolizes the identity of the Apple brand. Moreover, the Apple logo just before what we look at today, consisted of 7 colors of the rainbow, speaking of the separation of white light and the introduction of colors to the IT products. Another story that evolute behind the Apple logo is concerning the father of computing, Alan Turing who had committed suicide after eating a cyanide-laced apple. The Apple logo pays a tribute to the legend.
Design Elements of Apple logo:
The modern and unique design enables the Apple logo to standout the rest of the motifs to signify the quality standards it produces. The simple features of Apple logo appear clear in its design and depiction.
Shape of Apple logo:The Apple logo characterizes an apple, with a bite taken from its right side. It also features a leaf tilted toward the right hand side. An apple is what the entire Apple logo consists of, speaking for its identity on its own.
Color of Apple logo:The rainbow colors are now omitted from the Apple logo, instead it comprises of a silvery chrome polished apple. It appears as shiny and elegant in its layout, looking both stylish and modern.
Fonts of Apple logo:There are hardly any fonts present in the Apple logo. If there are at times, they appear in a very simple manner, with clear and bold style saying ‘Apple’. Besides, the logo is so well-recognized and self-oriented that most of the times there seem no specific need for proper fonts describing the brand as diverse as Apple.
Throughout the world, racing fans are certainly familiar with the famous sports cars namely Ferrari. Based in Italy and founded in 1929, Ferrari has ruled the world by its outclass performance in racing, especially Formula One has enjoyed great heights of success. Nevertheless, Ferrari logo has participated in the prominence of the sports cars at its best.
The famous Ferrari logo with the ‘prancing horse’ symbol was originally the character of Count Francesco Baracca, a legendary “asso” (ace) of the Italian air force in the period of World War I. The designer of the Ferrari logo painted this icon on the side of his plane. It was later assumed after his death that the selection of the horse of the Ferrari logo on his planes was because of the fact that his noble family owned a large number of horses in their estates Lugo di Romagna.
Design Elements of Ferrari Logo:
The prancing horse is now the emblem of the Ferrari logo, depicting power. Human minds instantly feel about speed and sports cars when they consider Ferrari logo. It is
obviously a sign of grand victory for the company to have such an imposing and distinguished insignia.
Shape of Ferrari Logo:Ferrari logo consists of the eminent prancing horse that has highlighted the grace of the logo design throughout the company’s journey. It was initially considered to include the prancing horse of the Ferrari logo to bring good luck for the car racer. The Ferrari logo design is comprised of a rectangular structure holding the prancing horse inside it elegantly.
Color of Ferrari Logo:The prancing horse in the Ferrari logo is colored in the black, which explains the ability of the sports cars. However, yellow tint is used for the background of the Ferrari logo that makes it look luminous from a distance as well. On the top of the Ferrari logo green, white and red stripes are employed which enhances the magnificence of the emblem.
Font of Ferrari Logo:Initially, the Ferrari logo had the alphabets SF inscribed on it beautifully. But now the Ferrari logo encompasses the Ferrari signature at the bottom. The name is written in a stylish manner in Ferrari logo, reflecting the corporate side of the company.
The Harley Davidson Company began as a manufacturer of motorcycles but now is more of a brand. The Harley Davidson logo today is not only seen on motorbikes, but also on shirts, belt buckles, pens, posters, wallpapers etc. Today the logo remains as a powerful and a famous sign among the young specially the males, inspired by the evergreen love of bikes and automobiles among this age group.
The Harley Davidson Company was started by William S. Harley in 1902. Together with Arthur Davidson, in 1903 they assembled their very first two-cylinder motorcycle, marking the beginning of the Harley Davidson. The Harley Davidson logo was created in 1910 and since then did not evolve much. More commonly known as the ‘bar and shield’ logo, it is renowned all over the world.
Design Elements of the Harley Davidson logo:
The uniformity and simplicity of the Harley Davidson logo is a proof of its success, growth, popularity and development over the past 100 years. The logo is unique in its design and also attractive.
Shape of the Harley Davidson logo:The shape of the Harley Davidson logo is a bar and a shield, which is how the logo is more commonly known as. It features a shield over which lies a bar, both coming together in a very attractive manner.
Color of the Harley Davidson logo:The Harley Davidson logo includes black, white and orange color, giving a very strong contrast. The background stays black while the fonts are written in orange on the shield and in white over the bar, presenting a picture of solidarity and elegance.
Fonts of the Harley Davidson logo:The fonts of the Harley Davidson logo are simple and caps locked. The bar shows fonts of the same size while the size changes sequentially in the shield. Nevertheless they are simple and bold enough to catch all the praise the brand is worth of
A Finnish multinational communications corporation, namely Nokia Corporation is known to be one of the biggest telecommunications companies throughout the globe. Nokia Corporation rules over telecommunication industry by producing innovative and distinctive mobile phones, smartphones, multimedia computers and networks. It started its business in 1960s and has undoubtedly turned out to be a global pioneer of the industry.
Nokia logo, like the company, is tantamount to contemporary mobile technology, high tech gadgets and fashionable ways to communicate and explore. Nokia Co. has offered every endeavor to decode the mission intended by the company through its brilliant logo design. Thus, the ‘Nokia Connecting People’ slogan was born with the Nokia logo. The slogan of Nokia logo provides the brand with an exceptionally strong elevated altitude in the communication industry. The slogan explains the company goal to connect people without any barricade and with total comfort.
Design Elements of Nokia Logo:
Nokia logo features a perfect portrait of two people almost joining hands with each other. The illustration provides a polite pillar to the Nokia logo and has expertly conveyed the company’s mission along with the slogan.
Shape of Nokia Logo:The Nokia logo is a brilliant image which explains the company expertise in a subtle way. Nokia logo is designed in a simple yet elegant shape with a well-defined slogan. The simplicity of the Nokia logo expresses the bold and unique characteristics of the company and its exceptional products.
Color of Nokia Logo:A dull blue tint is used for Nokia logo to demonstrate the pre-eminent corporate image of the Nokia Co. Blue shade defines the firm durability and credibility of the company at its most. Hence, the use of the particular shade has enhanced the company’s attributes.
Font of Nokia Logo:The use of bold typeface has been adopted for Nokia logo. However, the font itself is very plain and summarizes the easy going character of the firm. The slogan of Nokia logo is engraved in the same typeface though in a smaller font size. Both the representations project a highly professional spirit which is worthwhile for the corporation
Starting its way back in 1962, Wal-Mart today is seen as the most successful chain of stores in the U.S. Since then the Wal-Mart logo has formulated itself on many different notes and has gone through a remarkable evolution. The founder of the company, Sam Walton began with a simple logo, not specifying the style and font much. Later from 1964 to 1981, the Wal-Mart logo changed and consisted of a hyphen in the middle, and the fonts appearing as a little fancy in their look. The final noticeable change occurred in 1968, after which there had been slight innovations and changes to the motif. This Wal-Mart logo did not gather much of the fame as it was never used on any annual reports. The Wal-Mart logo began a new journey in 1992 when the hyphen was replaced by a star and finally was replaced by an asterisk at the end of the logo, what we now look at today.Today, the Wal-Mart logo has all the popularity it is worth of.
Design Elements of Wal-Mart logo:
The asterisk or flower of the Wal-Mart logo is a symbol of the brand’s friendliness and peripheral quality. Besides, the simple design of Wal-Mart logo both attracts and harmonizes its viewers and customers. Today, Wal-Mart logo is well-recognized due to its popular design.
Shape of the Wal-Mart logo:The Wal-Mart logo features an asterisk or a flower speaking of the ‘organic’ and environment-friendly symbol. Moreover, Wal-Mart logo tends to have more of a charming appearance due to the motif.
Colors of the Wal-Mart logo:The candid selection of the Wal-Mart logo signifies the true promise of quality and significance of the brand. The colors used are simple blue and yellow, picturing the passivity and their basic nature.
Fonts of the Wal-Mart logo:The Wal-Mart logo uses clear and simple low case letters, with a rounded and groovy style. Their simplicity is depicted by the selection of the fonts. The fonts in Wal-Mart logo are bold enough to catch a sight.
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Nike Inc. has proven itself in every corner of the competitive business world. Starting from the athletic shoes to the apparel and accessories, Nike has confirmed that it rules the sportswear industry. This position has been accomplished by making a strong impact on the audience through its powerful logo. It’s quite hard to find an individual who does not recognize the Nike logo. From decades, Nike logo has established a well stable and recognized attitude and still holds the ground strong enough to pursue further.
The Nike logo, also known as the “Swoosh”, is an emblem created in 1971 by an outstanding graphic design student at Portland State University, namely Carolyn Davidson. She started as a freelance worker for the company, Blue Ribbon Sports, owned by Phil Knight. Working together they selected the mark now known as the Swoosh worldwide.
Nike logo, the Swoosh, can be merely described as Simple, Fluid and Fast. These words depict the Nike logo that has successfully grown to be one of the most influential insignia throughout the world.
Design Elements of Nike Logo:
Nike logo illustrates an imposing image on its spectators through its solid features. Nike logo is a corporate identity that has confirmed its best being.
Shape of the Nike Logo:Nike logo, the Swoosh, represents the wing in the renowned statue of the Greek Goddess of victory, Nike, who served as the cause of motivation for the distinguished and audacious warriors. Initially, the mark was regarded as “the strip” but was later named as “Swoosh”, which describes the fiber used for the Nike shoes.
Color of the Nike Logo:Dull orange shade is used for the Nike logo which demonstrates the strong corporate image of Nike Inc. Through years, Nike logo has revolutionized to some extent. Its color had been once transformed to strong black.
Font of the Nike Logo:The Nike logo also features its identification name, which is inscribed in the simple bold font. The simplicity of the font in Nike logo portrays the brilliant commercial picture of the Nike Inc.
Puma, a German-based multinational company is recognized for producing sophisticated athletic shoes and other sportswear. The leading company is best known for manufacturing soccer shoes. Puma now sponsors around 30 national football teams globally. Furthermore, the organization has sponsored some famous football celebrities including Pelé, Johan Cruijff, Enzo Francescoli, Diego Maradona and Lothar Matthäus. Puma also specializes in fabricating driving shoes and race suits.
Indeed, the company needed a logo design to represent its bold market picture. The first Puma logo was shaped in 1948. The similar Puma logo is still being used worldwide with little amendments in it. It delivers a clear notion of solid corporate position by its
emblematic icon and brave typeface.
Design Elements of Puma Logo:
Puma logo grips a notion of strong and chic icon with the help of a leaping animal and bold font. A distinguished impression is immediately cast on the spectator, narrating the kind of image the company possesses.
Shape of Puma Logo:As discussed earlier, the Puma logo comprises of a courageous representation. A leaping Puma, an animal known as cougar, panther or a mountain lion, is highlighted in the Puma logo. This Puma summarizes the power beast-like nature of the firm and its products. The Puma logo solely enhances the attributes of the firm’s reliability and its product’s aptitude in the international market.
Color of Puma Logo:Few innovations have been taking place through the years in Puma logo. However, the identity has been kept quite similar to the first design brought forward for the firm. Currently, the Puma logo is wrapped graciously in black hue which depicts immense supremacy and strength of the firm itself.
Laid its foundation in 1906, Rolls Royce Ltd. is now one of the leading car manufacturing companies. Charles Rolls and Henry Royce approved to work together on a wide assortment of Rolls Royce cars. Since then, Rolls Royce has constructed its image in the corporate planet as a motoring legend.
Evidently, the Company adopted a logo design that depicted its authentic power. The Rolls Royce logo includes two “R”s which obviously stands for Rolls and Royce the founders of the thriving brand. Although, the Rolls Royce logo grips a simple design with a little innovation but the identity of the company is so remarkable that it appears eye catchy and exclusive. In Rolls Royce logo the name “Rolls Royce” is always engraved with a hyphen, which indicates the unbreakable bond between the founders.
Design Elements of Rolls Royce Logo:
The Rolls Royce logo has a genuine confident impact on the audience, also narrating the strong position held by the company. Once laid eyes upon the Rolls Royce logo, it is certainly not easy to overlook and forget its charisma.
Shape of Rolls Royce Logo:The Rolls Royce logo has an incredibly professional and competent rectangular structure. Company name is efficiently inscribed inside the Rolls Royce logo shape, making it look more practical and methodical. The Rolls Royce logo rectangle is divided into three fractions, one being larger and central segment whereas the other two are smaller yet same in size.
Color of Rolls Royce Logo:Blue hue makes the Rolls Royce logo represent audacity and corporate well being image. Minimalism is the major factor being projected by the Rolls Royce logo. This dull blue shade makes the Rolls Royce logo look notable and extraordinary, hence depicting the characteristics of the corporation.
Font of Rolls Royce Logo:It is always said that simplicity elevates a design’s spirit. Nevertheless, the font in Rolls Royce logo proves to compete in the grounds of simplicity as well. Featured in an easy font, the Rolls Royce logo clenches the two “R”s and the company name in an attractive manner. The upper and the lower divisions of the Rolls Royce logo holds the company name while the central portion features the doubles “R” which are merged together to form an impressive print.
Google began in 1996 as a research project by Stanford University students Sergey Brin and Larry Page. The current logo is based on the Catull typeface by Gustav Jaeger and was designed by fellow Stanford University alum Ruth Kedar.
Google Logo Evolution:
FUN FACTS:
Google’s original name was BackRub.
There were 3 different logos before the current one.
Google is a play on the word googol, a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects Google’s mission to organize a seemingly infinite amount of information on the web.
Google often makes special modifications, known as Google Doodles, to its logo, commemorating birthdays of well-known persons such as Leonardo Di Vinci, Albert Einstein, and Edward Munch; holidays such as Christmas, the 4th of July, and Mother’s Day; and specific events such as The Olympics, World Cup etc. Google Doodles were first created by the founders of the company in 1999. The doodles are currently designed by Dennis Hwang who has created over 150 doodles since the year 2000
Camel logo designThis logo has changed significantly several times since its
inception in 1913, when the tobacco company was first
opened and operated by Richard Joshua Reynold. Reynold
had previous experience in the industry as he had worked for
some years on a tobacco farm owned by his father in Virginia
between 1874 and 1895. As a lover and smoker of tobacco,
and owner of the business, Reynold transported goods
between two local towns, one of which regularly hosted a
roaming circus Barum & Bailey. Hence the Camel logo was
born, from Reynolds' love of the circus in the nearby town.
free logo download eps
Carlsberg Company LogoCarlsberg was
established in
1847 by J. C.
Jacobsen, a
philanthropist
and avid art
collector.
Jacobsen's
brewery
pioneered
refrigeration
techniques,
steam brewing
and the
propagation of
one single yeast
strain.
Carlsberg's
original logos
include the
swastika and an
elephant. Use of
the former
ceased in the
1930s because
of being
associated with
German political
parties. The
world famous
Carlsberg logo
was introduced
by Thorvald
Bindesbøll in
the year 1904,
for the launch of
Carlsberg
pilsner. The
crown on the
logo stands for
the company's
association with
the Royal
Danish Court.
Thorvald
Bindesbøll
(1846-1908)
used to be
Carlsberg's
favorite
designer at the
time. Known as
Denmark's first
industrial
designer,
Thorvald was
involved in the
design of
anniversary
books,
exhibition
catalogs and
beer labels for
New and Old
Carlsberg. At
the time, the
company spent
500 kroner on
designing the
logo but the
investment
proved to be
worthful. Since
then, the hand-
drawn logo
remained
mostly
unchanged and
continued to
represent
Carlsberg's
distinctive
emblem. Today,
just over 100
years since its
launching, back
in 1904, the
Carlsberg logo
landed a design
prize offered by
the Danish
Design Center.
It's for the first
time in history
that a classic
graphic design
receives a prize.
CBS logo designThe Columbia
Broadcasting
system of New
York City moved
to the forefront
of corporate
identity design
as a result of
two vital assets:
CBS president
Frank Stanton,
who understood
art and design
and their
potential in
corporate
affairs, and
William Golden
(1911-1959). As
CBS art director
for almost two
decades,
Golden brought
uncompromisin
g visual
standards and
keen insight
into the
communications
process. He
designed one of
the most
successful
trademarks of
the twentieth
century for CBS.
When the
pictographic
CBS eye first
appeared as an
on-air logo on
16 November
1951, it was
superimposed
over a cloud-
filled sky and
projected an
almost surreal
sense of an eye
in the sky. The
efectiveness of
the CBS logo
design
demonstrated
to the larger
management
community that
a contemporary
graphic mark
could compete
successfully
with traditional
illustrative or
alphabetic
trademarks.
Centrino (Intel)Intel uses the
split design logo
to show the
convergence
between
information and
technology. The
two wings the
designer used
suggest a link
between
technology and
lifestyle and the
progression
toward the
future. The
designer's use
of the color
Magenta for the
lower of the two
wings balances
the out against
the bright
contrast of the
contemporary
Intel blue,
offering high
energy visual
stimulation for
the viewer. In
this logo you
can also see
Intel's use of the
"hanging e,"
which was used
in the original
iteration of their
logo and is
carried over
today as an
embodiment of
their overall
commitment to
their original
corporate
philosophies.
free logo download eps
Chanel logo designThe house of
Chanel was
founded by
Gabrielle
Bonheur "Coco"
Chanel in 1910.
Coco Chanel
was one of the
most significant
fashion
designers of all
times. She
revolutionizes
women's wear
and set new
standards for
the
contemporary
style. Coco got
into fashion
opening up a
small shop
which first sold
ladies hats.
Soon Coco and
her house
conquered not
only Paris but
the rest of the
fashion world.
The corporate
name Chanel
became an icon
of elegance and
from then on,
the Chanel logo
became
synonymous to
elegance,
wealth, and
elitism as well
as a standard
for international
fashion. The
Chanel logo
design was
designed in
1925 by Coco
Chanel herself
and remained
unchanged ever
since. It turned
out to be one of
the most
recognizable
symbols in the
fashion world
with its
overlapping
double 'C' - one
facing forward
and the other
facing
backward.
Chanel's logo is
frequently seen
in perfumes,
purses, shoes,
and jewelry.
Chase Manhattan Bank corporate identityChermayeff &
Geismar
Associates
moved to the
forefronts of the
corporate
identification
movement in
1960 with a
comprehensive
visual image
program for The
Chase
Manhattan Bank
of New York.
Chase
Manhattan's
new logo design
was composed
of four
geometric
wedges rotating
around a central
square to form
an external
octagon. It was
an abstract
form unto itself,
free from
alphabetic,
pictographic or
figurative
connotations.
Although it does
have general
overtones of
security or
protection
because the
four elements
confine the
square, this
trademark
demonstrated
that a
completely
abstract form
could
successfully
function as a
visual identifier
for a large
organization. A
distinctive sans
serif
typefacewas
designed for use
with the logo
design. The
selection of an
expanded letter
grew out of
Chermayeff &
Geismar's study
of the client's
design and
communication
needs. Urban
signage, for
instance, is
often seen by
pedestrians at
extreme angles,
but an extended
letterform
retains its
character
recognition
even when
viewed under
these
conditions. The
uncommon
presence of the
expanded sans
serif form in the
Chase
Manhattan
corporate
design system
launched a
fashion for this
kind of
letterform
during the first
half of the
1960s.
Consistency and
uniformity in the
application of
both logo and
letterform
enabled
redundancy, in
a sense, to
become a third
identifying
element. The
Chase
Manhattan
corporate
identification
system became
a prototype for
the genre. It led
many corporate
managers to
seriously
evaluate their
corporate image
and the need for
an effective and
unique visual
identifier. The
rapid
recognition
value gained by
the Chase
Manhattan mark
indicated that a
successfull logo
could, in effect,
become an
additional
character in the
inventory of
symbolic forms
that every
person carries
mentally. Tom
Geismar
observed that a
symbol must be
memorable and
have ''some
barb to it that
will make it
stick in your
mind.'' At the
same time, it
must be
''attractive,
pleasant and
appropriate. The
challenge is to
combine all
those things
into something
simple''.
Chevron logoThe logo of this
iconic American
company shows
us two
downward
angles in a
clipped and
parallel manner.
They originate
directly from
the name of the
company
Chevron, which
means "angles"
in terms of rank
and badge rank,
as one of the
interpretations.
free logo download eps
Chiquita logoThe Chiquita
Banana
Company, also
sometimes
referred to
colloquially as
the "banana
republic," dates
back to the year
1870, when
Captain Lorenzo
Dow Baker
transported a
historically large
batch of
bananas from
Jamaica to
Massachusetts
on his sailing
boat. When
those bananas
arrived, they
were spoilt and
inedible, and he
then committed
to send another
batch but this
time of green
bananas, so
that by the time
they arrived
they would be
suitable and
perfect for
eating. In 1885,
in partnership
with the then
undertaker
Andrew
Woodbury,
Preston set up
the Boston
Fruits company
and then 1899
the United
Fruits Company.
This current day
logo resurfaced
in 1963 from
the talents of a
commercial
artist. Initially it
was derived
from sketches
of a half
woman, half
banana and was
referred to as a
Chiquita
meaning "tiny
or small girl" in
Spanish.
free logo download eps
Chupa Chups Company LogoChupa Chups
was the first
candy designed
with children in
mind. Back in
1958 Enric
Bernat
Fontlladosa
launched the
Chupa Chups
hoping to create
a more practical
lollipop for kids.
After the end of
the Francisco
Franco
dictatorship the
company's
founder
managed to
make his sweets
known
worldwide. An
innovative
company as
Chupa Chups
needed an
effective logo to
represent it.
Most people are
quite surprised
to find out that
the Chupa
Chups
distinctive daisy
logo was
designed in
1969 by the
famous
surrealist
Salvador Dali .
It's all 100%
fact. After
Bernat
introduced his
idea of a more
universal logo,
Dali needed an
hour only to
draft on a
newspaper what
would become
the basis for
today's Chupa
Chups logo. It
actually makes
sense. Salvador
Dali throughout
his later life-
time would lend
his image to a
variety of
commercial
interests, using
himself as a
brand. He was
the ultimate self
publicist, trait
which led
Breton to
nickname him
"Avida Dollars"
when talking
about Dali's
later output.
The Chupa
Chups logo can
currently be
found on all
kinds of
lollipops and
related items ,
and the
company
maintains its
focus on
creating new,
exciting
products.
Ciba Specialty ChemicalsThe logo of the
specialised
chemistry
section of Ciba
depicts a
pixilated and
multicolored
butterfly. This
butterfly was
used as a
symbol for
Ciba's
transformation
into the future
of growth and
expansion. The
multiple colors
used in the
depiction of the
butterfly are
used to
represent the
many divisions
that make up
the company.
free logo download eps
Cisco logo designsIn 1984 Len
Bosack and
Sandy Lerner,
two computer
science
professionals
based out of
Stanford
University,
created the
Cisco
corporation.
Cisco is
currently ranked
in the top few of
the specialist
routing and
switching
companies in
the world and
they have
permeated
technology
sales across the
globe. The Cisco
logo is in
keeping with
the companies
original
formation, San
Francisco - and
close the
Golden gate
Bridge, which is
also known as
the "gate to the
Pacific," in hope
that this springs
success eternal.
free logo download eps
CitiBank Company LogoEstablished in
the year 1812
as the City Bank
of New York,
Citibank is
known today as
the corporate
banking branch
of financial
services
colossus
Citigroup, one of
the largest
companies in
the world. Paula
Scher - the
designer behind
the recently re-
branded
Citibank logo, is
a member of
the Art Directors
Club Hall of
Fame and the
first Pentagram
partner to
receive the
Type Directors
Club Medal.
Paula has
developed
environmental
graphics,
identity and
branding
systems,publica
tion designs,
packaging and
promotional
materials for a
wide range of
clients. Unveiled
on February 13,
2007, the new
logo is - as
Paula has stated
- a marriage of
the the word
Citi and the old
Traveler’s
insurance
umbrella to
create an
umbrella in the
middle of the
word. The
change took
place mainly
due to the
transformation
of Citibank from
“Citigroup†� to “Citiâ€. �Scher cleverly
used the "t" in
Citi as the
handle for the
Traveler's
umbrella
making the
resulting giant
far more
approachable.
There were
voices claiming
that the
previous
emblem
featuring a
compass rose
along the
"Citibank" word
mark is felt to
be more
confident in
depicting
stature and
visual presence.
However, the
company's
cards divisions
and consumer
banking
operations
responded to
the new Citi
logo with
enthusiasm, and
relaunched its
consumer
banking
operations
around the
world.
CitroenThe company
logo of the
1919-initiated
company, by
founder Andre
Citroen, the
French
automaker,
depicts two
gear wheels as
herring-bone
teeth.
free logo download eps
Coca Cola LogoNot a very
romantic start
but who says
that a soft drink
maker needs a
dash of
romance to be
successful? In
fact the
beginnings of
Coca Cola were
far from
romantic
because it was
meant to be a
patent medicine
invented by
John Pemberton
who was a
pharmacist.
Pemberton took
his medicine to
Jacob’s
Pharmacy and
the taster at the
pharmacy
judged it as
“excellent†�. Asa Chandler,
a local
businessman,
eventually
bought the
formula from
Pemberton. As
for the Coca
Cola logo and
how it started,
accounts say
that it was
Pemberton’s
bookkeeper,
Frank Mason
Robinson, who
designed it in
1885. Cursive
script is what
describes the
logo but more
specifically, the
letters are of
the Spencerian
typeface, said
to be the
predominant
form of writing
adopted by
American
bookkeepers
during that era.
Robinson’s
script has
survived to this
day, earning
recognition as
one of the more
famous scripted
logos in the
world. He
believed that
the two Cs in
the name would
generate
distinction for
the
company’s
products. Fact
is, the Coca
Cola logo has
been hailed as
one of the
world’s most
successful
brands. It is now
120 years old,
and if someone
was interested
in acquiring the
rights to it, the
brand alone
would cost
something like
over $67 billion.
What makes the
Coca Cola logo
an icon?
According to
Michael Burns
who quoted
James
Wheatley, the
following
elements
contribute to
this iconic
quality: the
white lettering
against a bright
red background,
the curvy
letters, roll-of-
the-tongue
name and of
course the ever
sexy bottle
(described by
some as the
hobble skirt
bottle). The
logo’s
impact cannot
be under-
estimated.
Wheatley said,
“A flash of
red and a
curved white
line proved
enough to get
people thinking
about their
favourite fizzy
pop.†To �
summarize the
elemental
aspects of the
Coke logo:
colors are red
and white,
letters are
cursive script
(Spencerian),
the 2 Cs stand
out, shape of
the logo is
either
rectangular or
circular. As if
the logo and
brand
weren’t
enough, there is
now what
people call
“Cokelore†�to prove that a
string of urban
legends came
up as a result of
Coca Cola fame.
For example,
that Coca Cola
invented Santa
Claus is highly
plausible. That
Coca Cola was
once accused of
being anti-
Semitic may
have also been
true because it
refused to do
business in
Israel once upon
a time. And that
it used to
contain cocaine
is not such a
far-fetched idea
because
Pemberton did
say his patent
invention was
meant to be a
medicine.
free logo download eps
Container Corporation of America Corporate IDContainer
Corporation
became an
early advocate
of systematic
corporate
identity in the
1960s. A new
corporate logo
had been
developed by
the design staff
under design
director Ralph
Eckerstrom. A
flat image
becomes an
isometrical
optical illusion,
signifying
packaging while
provoking visual
interest.The
corporate
initials were
packaged in a
rectangle with
two corners
shaved at a
forty-five -
degree angle to
imply an
isometric box.
Eckerstrom
stated the
requirements of
a corporate
identification
program:''As a
function of
management,
design must be
an integrated
part of overall
company
operation and
directly related
to the
company's
business and
sales activities.
It must have
continuity as a
creative force. It
must reflect
total corporate
character.
Unless it meets
these
requirements,
the company
image it seeks
to create will
never coalesce
into a unified
whole, but will
remain a mosaic
of unrelated
fragments''.
John Massey
(b.1931 who
joined Container
Corporation in
1957, became
the director of
design in 1964.
Under his
direction,
corporate
design and the
International
Typographic
Style merged.
Visual
identification
and systems
design in
general - and
design in
Chicago in
particular-were
broadly
influenced.
Massey adopted
Helvetica as the
corporate
typeface, and
developed
standardized
grids for all
signage and
publications. A
strong advocate
of design
consistency and
unity, Massey
used thematic
and visual
continuity in
such diverse
communications
materials as the
anual report to
stockholders
and trade
advertising as
early as 1961.
In 1965,
Container
Corporation
established the
Center for
Advanced
Research in
Design, an
independent
design studio
that worked on
advanced and
experimental
projects and
received
commissions
from other
organizations.
Fiat logo
The FIAT name is an acronym for Fabbrica Italiana Automobili Torino (Italian Car Factory of Turin), founded in 1899. As the company began, a special poster was created to celebrate the event. At the top left of the poster, the artist includes a small parchment containing the company name. This very elaborate design
becomes the first logo. After several redesigns, the FIAT logo was simplified, becoming circular, with the name in red on a white background. The stylized laurel garland around the outside is intended to celebrate FIAT's victorious participation in the first competitive motor races. Starting in 1968, the corporate logo featuring four blue
rhombuses was adopted, but at the end of the 20th the company decides to return to old style logo. So, in 2006 a new FIAT logo was launched, seen for the first time on the Bravo, and set to be used on all future FIAT vehicles. Fiat explains the return to the old style by saying that the new logo is "designed to convey ongoing change, a sign of the past re-
written in a modern key, which is particularly representative of Fiat today, a brand which is focused towards the challenges of the future, but also proud of its historical identity". The new FIAT logo is designed to sum up the mission of an Italian company that for over one hundred years has been building good-looking cars that are
accessible and capable of guaranteeing the best quality of everyday life.
Fifa 2010
Alongside the Olympic Games, the FIFA World Cup is the biggest sporting event in the world. The World Cup only takes place every four years and in 2010 it will be played on African soil for the first time. The
World Cup logo seems to capture Africa's vibrancy and essence as it renders an African map with the stripes of South Africa's flag - blue, green, red, yellow, black and white - designed with a lot of dynamic movement. The swishes embody the fiery passion, energy and diversity of Africa, symbolizing the raise of the rainbow nation. The 2010 identity is vibrant, dynamic
and unique, graphically encapsulating the African continent. The energetic, lucid figure performing a bicycle kick symbolizes the fact that FIFA World Cup 2010 is not just for South Africa, but for the whole of Africa and indeed the world. The typeface is free-spirited, playful and naïve. It was created to reflect Africa's personality reinforcing the fact that
in South Africa they do things uniquely. The 2010 FIFA World Cup Emblem is energetic in its feel and celebratory in nature.
Ford Brand Identity History
The Ford oval trademark is one of the best-known corporate symbols in the world. There have been a bunch of different logos Ford has used to
market the brand. Today, we all recognize it as the Blue Oval, but it wasn't always that way. At the very beginning Henry Ford's engineering assistant developed a fairly complicated, black and white design. In time it evolved in a much simplistic oval design, still remaining black and white. The blue oval appeared around 1928 and through the
years it had been modernized into a centennial version that was revealed in 2003 in honor of Ford's 100-year anniversary. Since 1976, the blue oval has been used as an identification badge on all Ford vehicles as a powerful symbol, recognized in the world as an icon of the company that gives great products. Through the years Ford logo proved to be
a very valuable asset. 2006 was one of the worst years of Ford Motor Co and the blue oval logo was one of the company's assets used as collateral in a $ 25.5 billion financing deal to provide money for recovery plan.
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