Eriko Hondo KDDI Corporation March 17, 2003 3G Service Launch using CDMA2000 1x in Japan

Eriko HondoKDDI Corporation

March 17, 2003

3G Service Launch using CDMA2000 1xin Japan

© 2003 KDDI Corporation2003/3/17/Page 2

What is 3G Mobile ?What is 3G Mobile ?

© 2003 KDDI Corporation2003/3/17/Page 3

Service QualityService Quality

Multimedia TerminalMultimedia Terminal

’80s ’90s ’00s

3G （ 2001 ～）

MultimediaCDMA2000W-CDMA （ UMTS ）

cdmaOneGPRS

2G

Digital(voice)

GSM, PDC,D-AMPS

Commodity

AnalogAMPS, TACS,

NMT, NTT Hi-Cap

For VIP

1G

What is 3G Mobile ?

© 2003 KDDI Corporation2003/3/17/Page 4

CDMA2000 1x Service launch

cdmaOne: operated in 32 countries CDMA2000 1x: launched in 8 countries, examined in 12 countries

Japan, Korea*

America*, Canada*

MexicoBrazil, Chile, Puerto Rico

Venezuela, Jamaica, Dominica

RumaniaRussia, Ukraine

South America

Europe

China*, Taiwan, Thailand, Vietnam, Indonesia, Australia*, NZ*Asia, the Pacific

North America

* International roaming countries with cdmaOne system (as of August, 2002)

© 2003 KDDI Corporation2003/3/17/Page 5

W-CDMA Service launch

W-CDMA: operated only in Japan (NTT DoCoMo 、 J-PHONE ） : examined in other countries : be delayed launch in Europe

JapanKorea, Singapore

North AmericaAmericaUK

Germany, Italia, France, Spain, Sweden, Finland, etc.

Asia, the pacific

Europe(lead-time)

© 2003 KDDI Corporation2003/3/17/Page 6

3G Service launch in Japan3G Service launch in Japan

© 2003 KDDI Corporation2003/3/17/Page 7

Japan’s Mobile Subscriber Growth

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

92 93 94 95 96 97 98 99 00 01 02 03

No

. o

f S

ub

scri

ber

s (x

1000

)

end March of Year

end February 200374,369 Ｋ

cdmaOne/CDMA2000 1x

13,649K

PDC60,517K

W-CDMA201K

PDC

Analog

cdmaOne/CDMA2000 1x

W-CDMA

/February

© 2003 KDDI Corporation2003/3/17/Page 8

Mobile Internet Subscriber GrowthN

o.

of

Su

bsc

rib

ers

(Mil

lio

ns)

Date (End of Month)

0

5

10

15

20

25

30

35

40 i-mode

36.93M

EZweb

12.13M

J-Sky

11.88M

Note: The number of subscribers for EZweb or i-mode is counted based on the paid contract, while that for J-Sky represents that of browser enabled phones.

12.72M

in total60.95M

479% in 32 months

Since ‘99/02

Since ‘99/04

© 2003 KDDI Corporation2003/3/17/Page 9

CDMA2000 1x

Subscribers

Penetration of Mobile Internet Service

in CDMA 2000 1x

92%

5,891,900

(end February 2003)

82%

TotalMobile

Subscribers

74,368,600

© 2003 KDDI Corporation2003/3/17/Page 10

CDMA2000 1x’s Data ARPU

1,060 1,1403,130

1,1902,300 1,2302,160

7,077 6,840

7,290

6,7507,310

6,5207,080

0

2,000

4,000

6,000

8,000

10,000

12,000

AR

PU

(JY

E)

(cdmaOne/CDMA2000 1x)

Voice

Data

CDMATotal

1xOnly

Total

CDMA2000 1xOnly

Total

2001/Q1 2002/Q2 2002/Q3 2002/Q4

© 2003 KDDI Corporation2003/3/17/Page 11

3G Subscriber Growth in Japan

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

01/10 01/12 02/2 02/4 02/6 02/8 02/10 02/12 03/2

No

. o

f S

ub

scri

ber

s

Month

3G Totalat end February

20036,093,300

CDMA2000 1x (KDDI)5,891,900

W-CDMA(NTT DoCoMo,

Vodafone)2,014,000

CDMA2000 1x

W-CDMA

The number of subscribers surpassed 6 million in February, 2003

© 2003 KDDI Corporation2003/3/17/Page 12

Drivers to au’s Success of CDMA2000 1x Launch～ ～ CDMA2000 1x & EV-DOCDMA2000 1x & EV-DO ～～

© 2003 KDDI Corporation2003/3/17/Page 13

Movie Mobile & GPS Mobile ････ ezwebmulti(WAP2001)/ezplus/ezmovie/eznavigation

Movie Mobile & GPS Mobile ････ ezwebmulti(WAP2001)/ezplus/ezmovie/eznavigation

1st STEP （ 2001 ）

CDMA2000 1x ････ 144kbps(best effort)/high-speed ezweb serviceCDMA2000 1x ････ 144kbps(best effort)/high-speed ezweb service

2nd STEP （ 2002.4 ～）

CDMA2000 1xEV-DO ････ 2.4Mbps(best effort)/high-speed & high-volume data transmission in reasonable price

CDMA2000 1xEV-DO ････ 2.4Mbps(best effort)/high-speed & high-volume data transmission in reasonable price

3rd STEP （ 2003 Autmn ～）

“au” Business Strategy - Toward 3G Mobile

© 2003 KDDI Corporation2003/3/17/Page 14

• Launch April, 2002(Major several cities in Japan)

• Coverage– the end of July 2002 ：

• 917 cities in 44 out of 47 prefectures– the end of September 2002 ：

• 90% of Kanto, Cyubu and Kansai Area• 85% of all over Japan

– the end of December 2002 ：• 90% of all over Japan

Upgrade existing equipment of cdmaOne

- enabling rapid roll-out at low cost

CDMA2000 1x Coverage Completion

© 2003 KDDI Corporation2003/3/17/Page 15

CDMA2000 1x cdmaOne

around 100g around 100g

200 hours 200 hours

weight

battery life time

144kbps (data)MovieGPS

Digital Camerascreens on 2 sides

etc.

64kbps (data) － △－－

feature

10,000 ～ 20,000 Yen

10,000 ～ 20,000 Yen

price

Operational stability same as for cdmaOne

plus new features

Terminal Specification

© 2003 KDDI Corporation2003/3/17/Page 16

CDMA2000 1x Advantage: Backward Compatibility with cdmaOne

cdmaOneBTS

cdmaOne Handset

cdmaOne - mode

CDMA2000 1x BTS

CDMA2000 1x Handset

CDMA2000 1x - mode

(i) graceful 1x network rolloutwithout service area shortage

･ continued use of existing handsets without any service degradation

cdmaOne - mode that enables;

© 2003 KDDI Corporation2003/3/17/Page 17

Movie-mail KeitaiAmusement Movie-mail Keitai

A5302CA by CasioHigh-performance Movie-mail Keitai

A5303H by Hitachi“Chaku-Uta”-capable “Chaku-Uta”-capable

•Add a message to an original video image

•Smooth and beautiful video images

© 2003 KDDI Corporation2003/3/17/Page 18

Color Sub-display GPS-Keitai

A3013T by Toshiba

GPS Keitai

Replaceable-Cover GPS-Keitai

A3014S by Sony 　 Ericsson

• More accurate location-based services

• Practical applications - vehicle-mounted navigation systems, emergency notification service.etc.

© 2003 KDDI Corporation2003/3/17/Page 19

Movie demonstration- CDMA2000 1x

etc.Music

Education

Movie

Sports

© 2003 KDDI Corporation2003/3/17/Page 20

IP-based packet transmission at high-speed (max. 2.4Mbps) in downlink - offering wireless solutions for Internet access to both consumer & enterprise marketsCompatibility with CDMA2000 1x in spectrum usage and base station topology - enabling rapid rollout by overlaying CDMA2000 1x networkSimple IP-based network architecture - minimizing CAPEX

EV-DOEV-DOPDAPDA

PCPC

ITS/Telematics systemITS/Telematics system

Digital CameraDigital Camera

Game ConsolesGame Consoles

CDMA2000 1x EV-DO

© 2003 KDDI Corporation2003/3/17/Page 21

Household Network

・ SOHO・ B to C

・ Communication through Mobile Internet・ Notification of robbery

Personal Use

Intranet and Extranet

Intra-automobile Network

“Ubiquitous Society”, Anytime, Anywhere, Any Information

• Fleet management• Freight management

Car Multimedia for Personal Use

・ Schedule・ e-news paper

www.kddi.com

Thank You