Envisioning Culture Shift: Building a Strategic Framework for Service Oriented Cataloging Jennifer...

Envisioning Culture Shift: Building a Strategic Framework for Service

Oriented Cataloging

Jennifer O’Brien RoperHead, Cataloging and Metadata Services

University of Virginia Library

January 23, 2012

Traditional Duties

• Creation/addition of MARC records for multiple (but not all) locations

• Batch loading of records into ILS for all locations, including vendor sourced records

• Coordination of maintenance across locations• Sporadically involved with non-MARC

metadata

Trends since my 2008• Reduction in

– purchase of print materials– backlogs for all formats and languages

• Increase in – materials that arrive shelf ready– collaboration with Special Collections cataloging– need for centralized broad non-MARC expertise

• New services– next generation user interface presenting data from multiple

sources– institutional repository

What is a strategic framework?

Vision: description of a future state

Mission: action for realizing vision

Values: shared beliefs of an organization

Strategy: end goals and means for getting there

Mission: Our starting place

Departmental mission statement (2008):

Cataloging and Metadata Services is committed to providing high quality description and access for library resources.

Mission: Our starting place

Departmental mission statement (2010):

Cataloging and Metadata Services is committed to providing timely and accurate access to library managed content.

Values

Purposeproviding and maintaining metadata

facilitate discovery of library managed content

provide expertise in the organization of information contribute to the larger

cataloging community

Values

Final Productsmetadata in various formats

organized and distinct access to content

description, classification and controlled headings

Values

SuccessUsers find what they are looking for, and sometimes more

provide services in a timely manner is more often proactive than reactive we are happy and

engaged, proud of our work

Vision

stewardship for metadata, bibliographic and other

deep understanding of metadatamodels for storage and discoverability

A flexible and service-oriented approach

Strategy: End Goal

less statically centralized

more wholly involved in the mission of the Library

education experimentation

leaders

strategic partnerships

Strategy: Means for getting There

Organize within a structure that allows for flexibility in allocating resources to manage

pressure points.

Strategy: Means for getting There

Allow user needs to drive decisions about where, when and how to provide and enhance

metadata

Strategy: Means for getting There

Be visible outside of our physical space

Strategy: Means for getting There

Be vocal participants in conversations about Library services

Strategy: Means for getting There

Take a leadership role in the development of user interfaces

Strategy: Means for getting There

Foster a culture of learning, inquiry and risk-taking.

Next steps

• Revisit the team charter this spring

• Post these statements to our staff intranet

• Refer to them regularly, and update as needed

Questions: jroper@virginia.edu