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Entrepreneurshipmindset and capabilities modulepart #1
AaltoVenturesProgram
Vision
Sustainability Through Entrepreneurship
The world changes fast, we all know that.Every day it is getting harder to predict what works.We believe it is better to build the future than predict it.
Entrepreneurs build.
We help the Aalto Community to build like an entrepreneur.
Mission Statement
Module structure
Contact session22.03 8.30-10.00
Contact session29.03 8.30-10.00
Pre-reading materials Reading
materialsPeer-to-peer assessment
HAVU Cosmethics,Tatu Fontell
Tikkurila,Juha Lipponen
Module structure
Contact session22.03 8.30-10.00
Contact session29.03 8.30-10.00
Pre-reading materials Reading
materialsPeer-to-peer assessment
HAVU Cosmethics,Tatu Fontell
Tikkurila,Juha Lipponen
Module assessment - pass/fail
Learning outcomes:• Understand the basics of entrepreneurship
mindset and entrepreneurial skills;• Be able to explain why engineers need
entrepreneurship.
Breakout rooms discussion.Questions:
• Why entrepreneurship and intrapreneurship are important?
• What fits you better: entrepreneurship, startup path or intrapreneurship? And why?
15 min. discussion (3 people), be ready to present your answers
Your answers:• Why entrepreneurship and intrapreneurship
are important?
...
Enterpreneurship mindsetcharacterized by the ability and willingness to continuously search for opportunities to create social and economic value, and the courage to take actions to pursue these opportunities under uncertainty
Entrepreneur:
Tech startup:
• Global market
• Disruptive technology Entrepreneur:
• Freelancer / solo entrepreneur
• Local market
• Niche product or service
Intrapreneur:
• R&D and innovation departments in corporations
Volunteer. Community work.Social entrepreneurship
Exploitation(execution)
*The innovator's dilemma by Clayton Christe*The Pareto Principle
Exploration
80% 20%Disruptive
innovationsIncremental innovations
VS.
Entrepreneurship
EntreComp: The Entrepreneurship
Competence Framework 2016
https://ec.europa.eu/jrc/en/publication/eur-scientific-and-technical-research-reports/entrecomp-entrepreneurship-competence-framework
o Entrepreneurial capabilities (AVP):
o - Presentation (pitching) skillso - Teamwork, leadershipo - User and customer interactiono - Iterative and lean developmento - Business modelling (financial and
economic literacy)o - Creativityo - Ethical and sustainable thinkingo - Resilience
https://solarfoods.fi/
https://www.toihan.com/en/
Havu Cosmetics
Breakout rooms discussion.Questions:
• What was the reason to start the company?
• How the team was formed? Role of the leader? Role of the team?
15 min. discussion (3 people), be ready to present your answers
Your answers:• What was the reason to start the company?
...
Your answers:• How team was formed? Role of the leader?
Role of the team?...
Classical waterfall model
What if customers didn’t like the product?
Classical waterfall model
Design thinking
Scientific component Price
Design
User experience
Value proposition
Marketing / branding
Technical feasibility
Business model
Delivery / packaging
affect customer decision to use/ buy a product /
service
Scientific component Price
Design
User experience
Value proposition
Marketing / branding
Technical feasibility
Business model
affect customer decision to buy a product / service
Design thinking
Delivery / packaging
• Will people use my product / service?
• How can I be sure that I am creating value before I commit large resources to the project?
• How can I acquire detailed design requirements for a yet nonexistent product / service?
DESIGN THINKING can help you answer these questions:
Reading materials before next session are in MyCourses
Be ready for the quiz in the beginning of next session
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