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1
Seminar
Entrepreneurship and Innovation
in an Emerging Economy – Brazil
The State of Ceara
Department of Business Administration (MBA)
Entrepreneurship & Hi-Tech Management Track
Summer 2014
The seminar is sponsored by the
Bengis Center for Entrepreneurship & Hi-Tech Management,
Guilford Glazer Faculty of Business and Management
2
Letter to the Seminar Students
Dear Students,
We are delighted that you have been selected to take part in the seminar
offered this year for a second time, entitled “Entrepreneurship and Innovation
in a Growing Economy: Brazil” with Prof. Raphael Bar-El.
The seminar is part of the Entrepreneurship and Hi-Tech track courses within
the MBA program of the Department of Business Administration, Guilford
Glazer Faculty of Business and Management, Ben-Gurion University of the
Negev.
The seminar is implemented thanks to the generosity of Mr. Arnold Bengis,
who donated a special fund for this mission through the Bengis Center for
Entrepreneurship & Hi-Tech Management, Guilford Glazer Faculty of
Business and Management.
In light of the dynamic changes in global markets, the objective of the
seminar is to expose students to the potential activities taking place in
growing markets in general and in one of the four BRIC countries in
particular. Participants will analyze existing models and measures, and
experience advanced business activities in these markets.
This seminar is conducted partly in Israel and partly in Ceara, Brazil, in
cooperation with the University of Fortaleza and with the Association of
Industrialists in Ceara.
The Bengis Center for Entrepreneurship & Hi-Tech Management supports
and subsidizes this seminar. The Center is known for encouraging
entrepreneurship and innovation among students and faculty. Therefore, it is
important to be acquainted with the Center so that you will know how it can
assist you during your studies and afterwards.
The Bengis Center was established in 2001, responding to the ever-growing
need of understanding the main issues faced today in the fields of
entrepreneurship, innovation and hi-tech management. The Center trains the
next generation of business leaders in these fields, thus strengthening
Israel's position as a key player in the international high-tech market.
While located in the Guilford Glazer Faculty for Business and Management,
the Bengis Center provides services to students and faculty from all
departments and degrees of the university. Its primary goal is to assist
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students interested in developing business ideas or in acquiring general
tools in the field of entrepreneurship. Additionally, the Bengis Center is
involved in promoting education and research in this field, while also working
to strengthen the relationship between the public business sector and
academia.
For these reasons, and out of a desire to improve knowledge and skills in
dealing with changing global economic conditions, the Bengis Center has
chosen to support this seminar.
Seminar participants are invited to take part in the wide number of activities
that the Bengis Center offers, including practical training in entrepreneurship,
individual business consultations, competitions for writing business plans
and more. In this way you can improve your skills and acquire tools that will
assist you as students, but also later as entrepreneurs or employees and
managers.
Prof. Dafna Schwartz and Prof. Raphael Bar-El
4
Introductory Greetings
PROF. ODED LOWENGART
Dean, Guilford Glazer Faculty of Business and
Management
The seminar is an essential part of the activities provided by
the Faculty, alongside the Bengis Center for Entrepreneurship & Hi-
Tech Management, in attempt to promote the fields of entrepreneurship
and innovation through research and academics.
The seminar provides the participants with knowledge and tools
necessary for innovation, while exposing them to global principles of
action and business culture. The seminar represents a continuation of
the faculty's legacy, training a new generation of dynamic, quality
managers and entrepreneurs with both experience and global
exposure. Thanks to Mr. Arnold Bengis, I am proud that the faculty's
Bengis Center can assist in exposing our students to knowledge and
supplying them with global experience.
PROF. RAMI YOSEF
Department Chairperson, Department of Business
Administration
This seminar is part of the Department of Business
Administration's curriculum, taking place within the MBA track in
Entrepreneurship and Hi-Tech Management. It is integrated into the
globalization track adopted by the department, providing Business
Administration students with new perspectives in regards to the leading
field of innovation and openness to business markets and cultures.
5
MR. ARNOLD BENGIS
It is a well-known fact that Innovation and
Entrepreneurship are important ingredients in the
advancement of the Capitalistic world. At the Bengis
Centre for Entrepreneurship, we have gone a step
further, realizing that this philosophy crosses
international borders and that there is a tremendous
advantage in co-operating with educational institutions
with a philosophy similar to ours.
We wish the participants a productive seminar, which
will undoubtedly benefit the people of both Israel and
Brazil.
Arnold Bengis
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The Bengis Center for
Entrepreneurship & Hi-Tech Management
Guilford Glazer Faculty of Business and Management
The Bengis Center for Entrepreneurship & Hi-Tech Management of
the Guilford Glazer Faculty of Business and Management was
established in order to respond to the growing need faced by
entrepreneurs and corporations alike to define the entrepreneurial
character of business in Israel and abroad. The Center serves as a
catalyst and facilitator, creating and channeling innovation and
entrepreneurial activity within the University premises, the Negev
community and throughout Israel. The Center promotes research
and supports faculty members and all students at BGU who are
engaged in innovation and entrepreneurial activities, by encouraging
applied academic research, educating a future cadre of scientists
and business leaders dedicated to converting technological ideas
into new marketable products and businesses, and offering
assistance to individuals, start-ups and companies.
The Director of the Center is Prof. Dafna Schwartz, the Chairman is
prof. Amos Drory and Mr. Yossi Shavit is the Project Manager
Email : BengisC@som.bgu.ac.il Telephone (office): +972-8-647-9801 Website: www.bengis.org
7
Department of Business Administration (MBA)
The Department of Business Administration is one of the five departments of the Guilford Glazer Faculty of Business and Management. The MBA program is structured to provide a common base of knowledge for all students, regardless of previous educational background. Six pre-requisite courses are offered in the first year of studies: Finance, Marketing, Accounting, Organizational Behavior, Quantitative Methods and Computer Applications. Two tracks are available: the standard track for those students whose immediate aim is to obtain an MBA, and the research (thesis) track for those students who wish to advance their research skills and possibly continue studies to the Ph.D. level. In each track, students may choose a field of specialization or pursue a general management orientation. The specializations are: finance, marketing, organizational behavior, strategy and international management, Multidisciplinary Program and Entrepreneurship and Hi-Tech Management (see below).
The Entrepreneurship and Hi-Tech Management Track (Specialization)
The Entrepreneurship and Hi-Tech Management Track headed by Prof. Dafna Schwartz provides students with the knowledge and tools required of entrepreneurs and managers, especially in the areas of hi-tech and bio-tech, as well as of owners of small businesses and agencies in the business and public sectors associated with them. Studies involve an integration of theoretical and empirical knowledge that is based on collaboration with hi-tech companies (both industry and services), with business agencies that are a part of this industry (venture capital, etc.) and with universities around the world that specialize in this area. This specialization has an empirical focus and includes preparing a business plan for a real entrepreneurial project.
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Ben-Gurion University of the Negev
Today, many research-based universities offer resources for entrepreneurs. However, Ben-Gurion University’s level of commitment stands alone, being a world-renowned institution of research and higher learning. BGU is imbued with the pioneering spirit of Israel's earliest founders, driven by the mandate to secure the future of Israel, develop the Negev and provide opportunities for residents of the region. BGU is the most dynamic university in Israel today, leading projects in the areas of environmental science and ecology, medicine and global health, engineering, biotechnology, Hebrew literature, desert agriculture, water purification and management, solar energy and more. BGU continuously anticipates and accepts exciting challenges in innovative fields of research. Today, Ben-Gurion University is a major center for teaching and research, with close to 20,000 students.
http://in.bgu.ac.il/en
9
Academic staff
PROF. RAPHAEL BAR-EL
Raphael Bar-El is a Professor Emeritus in the Department
of Public Policy and Administration at Ben-Gurion
University. Prof. Bar-El founded and chaired the
department from 1996 to 2002, and later again from 2008
to 2010. He was Dean of the School of Economics and
Business Administration at the Ruppin Academic Center
between 2010 and 2012, and is today the Chair of the
Applied Economics Department at the Sapir Academic College. He teaches
courses in innovation, economic national policy and regional economic
growth. His main areas of interest are: innovation and high-tech policy,
economic growth, regional development, innovation ecosystems and the
location of economic activity. Over the last few years, he has worked with
the State Government of Ceara (Brazil) on policy measures for the
achievement of a better distribution of income through regional economic
development. He is now leading a project concerning the elaboration of
practical measures for the advancement of innovation within the Ceara
state. He collaborates with various academic institutions around the world
on research projects related to regional economic growth and cooperation.
Prof. Bar-El served as the Director of the National Economic Planning
Authority for the Ministry of Economy and Planning. Additionally, he was in
charge of the Economic Development Plan within the team of the Long-term
Master Plan for Israel and of the economic master plans for a number of
Israel's cities. He participated in research and regional development
planning for various countries, including Turkey, Argentina, the Philippines,
Paraguay and Brazil.
10
PROF. DAFNA SCHWARTZ
Dafna Schwartz (Economist) is the head of the MBA track in
Entrepreneurship and Hi-Tech Management at the Department
of Business Administration. She is also director of the Bengis
Center for Entrepreneurship & Hi-Tech Management, Guilford
Glazer Faculty of Business and Management.
Her specialization areas are: Entrepreneurship, Economic and
Business Development, High-Tech Industry, Start-ups, SME's
and Regional and Local Economic Development.
She is an economic consultant in Israel and abroad (including projects and
committees of the EU and other international institutions), with experience
as a board member for many leading Israeli corporations.
Currently, she serves as a member of the boards of: Teva Pharmaceutical
Industries Ltd., Strauss Group Ltd. and Bank Hapoalim (and previously of
the Oil Refineries Ltd., Rotem Industries Ltd., Al-Bad Massuot Yitzhak Ltd.,
Israel Discount Bank Ltd., The Israel Small and Medium Enterprises
Authority and others).
Dafna is a member of the Israel National Council for Research and
Development and of the EU Expert Group on "Policy Relevant Research on
Entrepreneurship and SME's". She also takes part in the European
Commission as the Enterprise and Industry Director General. In addition,
Dafna is a Member of the Committee for the Prime Minister's Prize for
Entrepreneurship and Innovation
She was nominated as one of the 100 most influential people of Israel's
economy in the year 2011 by the Israeli economic journal "TheMarker".
Prof. Schwartz received a B.A. in Economics from Tel Aviv University in
1973, a M.Sc. in Agricultural Economics and Management from the Hebrew
University in 1977 and a Ph.D. in Economics from the Hebrew University in
1990.
Prior to joining the University (1999), she was Director General of the
Development Study Center, an independent and nongovernmental
institution engaged in research and training activities related to economic
and regional development in Israel and developing countries.
11
YOSSI SHAVIT
Mr. Shavit is Project Manager and Business Consultant of the
Bengis Center for Entrepreneurship & Hi-Tech Management.
As part of his role, he provides consultation and guidance for
students and staff members interested in examining and
developing their business ideas. Furthermore, Yossi teaches
an assortment of academic courses relating to
entrepreneurship and management, at both Ben-Gurion University of the
Negev and Sapir Academic College.
In addition to his role at Ben-Gurion University, Yossi is the owner of a
company specializing in business guidance and consulting, by the name
“Afikey Yozma” (Initiative Channels). His company offers applied guidance
services in fields relevant to entrepreneurship and business development,
which includes providing entrepreneurs and companies with business
consultations, preparing market research and business plans. He is also the
co-founder of a startup company, “Synergy”, where he is responsible for
business development.
In the past, Yossi directed and took charge of numerous projects concerning
the guiding, accompanying and consulting of entrepreneurs and businesses.
Throughout the years, until this very day, Yossi has volunteered in various
projects, working to reduce social gaps through innovative ways of
occupation.
Yossi holds a bachelor's degree in Health Systems Management and an MBA
degree in Business Administration, specializing in Entrepreneurship and Hi-
Tech Management both of them at the Ben-Gurion University of the Negev.
12
Partners in Ceara
ROBERTO PROENÇA DE MACEDO
President of the Federation of Industries in Ceara (FIEC): Leader
of the ongoing collaboration between Ben-Gurion University and
the Brazilian Industry and Academy on the topic of innovation.
Provides continuous support for joint activities, with a spirit of extreme
friendship.
RICARDO COLARES
Professor at the University of Fortaleza (UNIFOR): Hosts Israeli
students from Ben-Gurion University, exhibiting extreme
dedication and motivation. Has made an enormous contribution
both of personal knowledge in innovation and of networking linkages with
actors of the ecosystem of Ceara.
PEDRO SISNANDO LEITE
Federal University of Ceara (UFC) and Honarary Representative
of the Bengis Center in Brazil: The main architect of the
relationships between the Bengis Center and academic and
industrial institutions in Brazil. Has made great professional contributions to
both academic and empirical aspects of innovation.
LILIA MAIA DE MORAIS SALES
Vice rector for research and post-graduate studies of the University
of Fortaleza (UNIFOR): Has initiated the professional links between
the University of Fortaleza and Ben-Gurion University, and is
continuously active in reinforcing them.
CARLOS MATOS LIMA
Director of INDI, the Institute of Industrial Development of
Ceara: Leading the UNIEMPRE project for collaboration
between industry and academy, and promoting the participation
of the Bengis Center.
13
MONICA CLARK CAVALCANTE
Ex-secretary of Planning in the government of Ceara: leading
expert in the UNIEMPRE project and a long term collaborator with
Ben-Gurion University and the Bengis Center.
University of Fortaleza (Unifor)
Located in Northeast Brazil, in the City of Fortaleza (the State Capital), the
University of Fortaleza has offered optimal conditions for teaching and
learning since 1973, with qualified professors, a modern infrastructure and
incentives for research and post-graduation studies, all packed into one
institution maintaining an excellent exchange program. Students from Unifor
and abroad are united in courses given in the English language, as well as in
many different activities offered throughout the campus.
http://www.unifor.br
Ceara Federation of Industries (FIEC) Created in 1950, FIEC is a permanent forum for debate and action in favour of the sustainable development of the state of Ceará. The Federation currently gathers 38 sectorial associations representing 10.500 industries and participates actively in the economical growth, expansion and modernization process of the industrial state of Ceará, assuming institutional and political representation among diversified sectors. It also stimulates the implementation of actions that support the industries through consulting services in the fields of technology, entrepreneurial strategies, economical studies and researches, and qualification of the entrepreneurs and their employees. Areas of Activity: agriculture, chemistry, plastics, construction, building materials, electrics, electronics, environment, food, furniture, logistics, transportation, machinery, mechanical equipment, renewable Energy, tourism
www.fiec.org.br/cin
14
Schedule in Brazil
Monday, August 11
Arrival at Fortaleza.
Tuesday, August 12
Morning: at the UNIFOR – lectures on the economy of Ceára,
innovation in Ceára and the local ecosystem (relevant legislation,
federal and state programs, role of academia, funding sources,
local infrastructures, etc.). Participants will visit at UNIFOR
Afternoon: at FIEC – with the participation of academia people,
several FIEC entities and the ESMALTEC and BIOMÁTIKA
representatives:
Personal presentation of the students and of their employing
companies
Presentation of FIEF (Roberto Macedo), INDI, SENAI, etc.
Presentation of UNIEMPRE
Wednesday, August 13
Full day dedicated to visiting ESMALTEC:
Participants: company directors, the company’s innovation team,
the open innovation project mentors, Ben-Gurion students and
UNIFOR students, accompanied by Ben-Gurion and UNIFOR
professors, FIEC officials and any company personnel regarded as
relevant.
Detailed presentation of the company, problems, future
development plans and limitations
Presentation by students of electronics and water companies
in Israel
Mentor presentation (10 mentors) of the main ideas
presented in the Open Innovation process
15
Thursday, August 14
Full day dedicated to a visit to BIOMÁTIKA:
Participants: Idem
Detailed presentation of the company, problems, future
development plans and limitations
Presentation by students of cosmetics companies in Israel
Mentor presentation of the main ideas presented in the Open
Innovation process
Friday, August 15
Students will prepare innovation plans for the two companies, along
with the participation of company representatives, UNIFOR and
FIEC. The work will be conducted in groups, one group per
company. It may be held at FIEC, UNIFOR or company
headquarters.
Morning: Presentation at ESMALTEC, the company’s
innovation team with the participation of FIEC and
company guests.
Afternoon: presentation at BIOMÁTIKA, the company’s
innovation team with the participation of FIEC and
company guests.
Monday, August 18
Presentation and discussion of work results done by the students.
Participants: to be decided with the firms.
Morning: Presentation at ESMALTEC, to the firm's
innovation team, with participation of FIEC and the firm's
invited persons.
Afternoon: Presentation at BIOMATIKA, to the firm's
innovation team, with participation of FIEC and the firm's
invited persons.
16
Seminar Participants
ITAY KATZ
Mr. Katz is Startup Engineer at Bromine Compounds Ltd.
Bromine Compounds is a chemical company which produces
chemical compounds based on bromine, such as fire
retardants. As part of his role, he implements new technologies
to make the plant ecofriendly, reducing the energy consumption
while increasing the yield. Furthermore, Itay, as a part of the
Startup Unit, promotes the running of new plants and process changes with
an emphasis on risk management and knowledge transfer to plant
operators.
In the past, Itay worked for a startup company (www.etrader.co.il) as
System Administrator, with full responsibility for the company servers,
databases and communication with the IDF.
Itay has a Bachelor of Science Degree in Chemical Engineering,
specializing in Energy and Environment.
SHIRAN DIDI
Ms. Didi is a Senior QA Engineer in the Amdocs Testing
Services department of Amdocs Ltd.
As part of her role, she performs: integration and functional
BSS (Billing, CRM and Ordering Systems) testing, including
new functionality and regression designing; documenting
and training; triage defect management, both investigation and assignment
of defects; testing Java API codes as a developers team tester;
development collaboration; infra; and customer applications. She has also
worked on customer sites, as Mobile interface QA.
Shiran has a Bachelor's Degree in Information Systems Management and
an MBA Degree in Business Administration, specializing in
Entrepreneurship and Hi-Tech Management, from Ben Gurion University of
the Negev.
17
LEVY STERN
Levy is currently a lecturer on Production Management and
Operation Research at Sapir College and the Peres Academic
Center. He works at the Intel Fab 28, located in Qiryat Gat, as
Line Coordinator. Levy is responsible for a segment of the
factory's production line. His duties include operation research
and improvement, capacity calculations, bottleneck identification and
handling, long downtime maintenance planning, static WIP velocity
implementation and line linearity enforcement.
In the past, Levy was a Naval Officer (Major in the reserves) of the IDF and
was Owner and Manager of an IT company specializing in support and
integration. He is also an international network management lecturer. He has
expertise in many fields, such as: Lean Production Management, Kaizen,
Project Management, Genetic Algorithms and Ant Colony Optimization.
Mr. Stern graduated summa cum laude in Industrial Engineering and is
currently studying to receive his Master's Degree in Business Administration
at Ben Gurion University, researching “Continuous Scoring Rules”.
TAL HUDADI
Tal Hudadi is a System Engineer, currently an officer in the C4I
Corps (Captain of the Teleprocessing Corps) in the IDF's Lotem
Unit, as part of the Chief Technology Officer branch. Her section
builds and consolidates architecture for army projects.
In the past, Tal was Network Engineer of the Hoshen Unit,
which provides the infrastructure for army communication. In addition, she
was in charge of the intention and synchronization for engineering projects,
with an emphasis on communication and computerization. She participated
in the following courses: Project Management, Data Communication and
Technology Due Diligence.
Tal has a B.Sc. in Electrical Engineering and is currently studying for her
MBA at Ben Gurion University of the Negev.
18
OMER TAL
Omer is a partner in a company specializing in garage door
repair and installation services in the United States. He is
responsible for online marketing and finance, while his
business partner, located in Maryland, is responsible for the
logistics. Other than owning a private business, Omer is a
student at the Ben-Gurion University, enrolled in the MBA
program for Entrepreneurship and Hi-Tech Management.
In the past, Omer resided in the United States and owned several
businesses, mainly including retail stores and one coffee shop. While living
in the United States, Omer enrolled in a flight school and became a private
pilot.
Omer has a Bachelor's Degree in Hotel and Tourism Management from the
Ben-Gurion University of the Negev.
DEKEL ABRAMSKY
Mr. Abramsky is a Process Engineer in Fruitura Bioscience
LTD. Fruitura is a Biotechnology startup company specializing
in producing plant cells and turning them into dietary
supplements, also known as Bio-food. As part of his role, he
ieads the process development activity in the company's
Production Unit. Furthermore, he is in charge of all the QC, QA and
regulations involved in the production process.
In the past, Dekel was a research assistant at Ben-Gurion University of the
Negev and was also a part of a researcher group, working to develop oral
vaccines for the marine aquaculture sector.
Dekel has a B.Sc in Biotechnology Engineering and a MBA degree in
Business Administration, specializing in Entrepreneurship and Hi-Tech
Management.
19
ZIV ALPEROVICH
Mr. Alperovich is a Master of Science research student,
studying elecro-optics at Ben-Gurion University of the Negev.
He is currently majoring in active coherent combining of solid
state laser as well as passive coherent combining and
fabrication of multi core fiber laser. His research takes place at
the Laser and Nonlinear Optical Laboratory at Ben-Gurion University, in
collaboration with the industry while receiving funding from the government.
In addition to his current role at Ben-Gurion University, Ziv is a student of the
Business Administration Master's program at Ben-Gurion University. During
his studies, Ziv has written several business plans.
In the past, Ziv has studied personal training in the co-active method at Achva
Academic College. Furthermore, Ziv is an American Private Pilot for
lightweight airplanes in visual flight rules, having studied at the Washington
Flying Club.
Ziv also has a Bachelor of Science degree in Computer and Electrical
Engineering, specializing in VLSI, semi-conductors, nanotechnology and
electro-optics.
AMOTZ KOSKAS
Mr. Koskas is a Senior Economist and Systems Analyst in Bank
Hapoalim, Israel's largest Bank. As part of his position in the
strategy division, Amotz is responsible for managing and
prioritizing the bank's project portfolio in the fields IT,
infrastructure and logistics. In addition, Amotz is an entrepreneur
in the website and mobile applications fields.
During his career, Amotz gained knowledge and professionalism in the
following fields: Project Management (PMO), Portfolio Management (EPMO),
Corporate Expenditure Budget Management and Systems Analysis.
Amotz has a Bachelor's Degree in Economics and is certified in Systems
Analysis. Amotz is also studying for his MBA Degree in Business
Administration, specializing in Entrepreneurship and Hi-Tech Management.
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Participants in 2013
Adi Almog Ohad Dvir Efi Shema
Eitan Moshe Vesley Gil Ashkenazi
Guy Zelser Dikla Nadler
Tzvia Ayala Shalit
Yoray Shmueli Maya Ora Mesilker
Mike Driquez Noam Elhanan Elgad
Ido Tamir Oded Vered Omri Lempel
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