Enterprise Integration Trends and the Role of Web Services Presentation to IRMAC January 15, 2003...

Enterprise Integration Trendsand the Role of Web Services

Presentation to IRMACJanuary 15, 2003

Andrew Astor

Vice President, Enterprise Web Services

Super-Trends in Integration

Heterogeneity 49 major applications on average Integration consumes 33% of IT budgets J2EE vs. .NET?

– From an integration viewpoint, it’s irrelevant

The Integration Imperative

Integration has risen to the level of critical, strategic necessity for businesses of all types

Source: Morgan Stanley CIO SurveyOctober 2002

0% 10% 20% 30% 40% 50% 60%

Microsoft Office upgrade

Document management software

Windows 2000 upgrade – server

Enterprise data portal projects

E-commerce initiatives

Wireless initiatives

ERP software/ERP upgrade

Windows 2000/XP upgrade

Security software

Application integration

Heterogeneity

Service Oriented Architecture Business-focused Mature, well-evolved architecture

Service Oriented Architecture

Subroutines Structured

Programming Client/Server RPC Object Orientation Components Web Services

The evolution ofan old idea…

Heterogeneity

Integration Consolidation & Maturity EAI, B2B Web Services, Mainframe Access BPM, Workflow BAM, Portals, Development Tools “Styles” of integration

Heterogeneity

Integration Consolidation & Maturity

Standards Always succeed as markets mature

– Reduced costs– Increased productivity– Reduced vendor lock-in– Reduced risk

Evolution of Enterprise Software Markets

Value toCustomers

Standards-based,Mature

Standards-based,Mature plusValue Adds

Standards-based,Immature

Proprietary,Mature

Proprietary,Immature

An Example – The Database Market

Value toCustomers

Oracle (54%)

System R

Proprietary,Mature

IMS/DB, IDMS, dBase

File Access

1960 1970 1980 1990 2000

Oracle, Sybase, Informix,Ingres, Tandem, DB2, Microsoft

Evolution of Enterprise Software Markets

Value toCustomers

Proprietary,Mature

3 Lessons: Innovate new capabilities Lead standards development Embrace standards in products

The Integration Marketplace

Value toCustomers

webMethods and ??

Proprietary,Mature

webMethods, Vitria, SeeBeyond, Tibco, Mercator

Crossworlds,NEON, Mercator

1995 1997 2003 2007

Cape Clear, Iona

Web Services

What are Web Services?

Web services are application capabilities made available to other applications over the web.

“Loosely coupled software components that interact with each other dynamically via standard Internet technologies” – Gartner

Differing Perspectives

Development Tool Vendors – Code Web services using integrated development tools. Best for new or replacement applications.

Application Vendors – ExposingAPIs as Web services. Customerswrite code to use these interfaces.

webMethods – Web Services are ameans of integration; not an end inthemselves. Generate them automatically,as part of your integration process.

Evolution of Integration Technology

Applications J2EE

Interoperability

Data Transformation& Business Logic

Security, Reliable Messaging &Transactions

BPM & Workflow

Management & Optimization

Applications

Interoperability

BPM & Workflow

J2EE J2EE

WSDL SOAP

Standards-Based Integration

Applications

Interoperability

BPM & Workflow

WSDL SOAP

Standards-Based Integration

Applications

Interoperability

BPM & Workflow

WSDL SOAP

Enterprise Web Services Web Service-Based Integration

Applications

Interoperability

BPM & Workflow

WSDL SOAP

BPEL4WSXSLT XPATH

BPEL4WSWS-Security WS-Tx

BPEL4WS

Applications

Interoperability

BPM & Workflow

WSDL SOAP

BPEL4WS

BPEL4WSXSLT XPATH

Applications

Interoperability

BPM & Workflow

WSDL SOAP

BPEL4WS

BPEL4WSXSLT XPATH

Applications

Interoperability

BPM & Workflow

WSDL SOAP

BPEL4WSXSLT XPATH

BPEL4WS

Applications

Interoperability

BPM & Workflow

WSDL SOAP

BPEL4WSXSLT XPATH

BPEL4WS

Continued Innovation at “Top of Stack”

Applications

Interoperability

BPM & Workflow

WSDL SOAP

BPEL4WSXSLT XPATH

BPEL4WS

Business Activity Monitoring

Web Service-Based Integration

Today’s Web Service Standards – Just the Tip of the Iceberg

Management

Workflow

WSDL XML

Transactional Integrity

Security

Business Process Modeling

Data Transformation

The Common View Falls Short of What’s Required for

Mission-Critical Business

WSBI Is Built For The Enterprise

WSBIWSBI = Web ServicesWeb Services + Enterprise IntegrationEnterprise Integration Massively Scalable ArchitectureMassively Scalable Architecture Cross-Resource Business Process ManagementCross-Resource Business Process Management Native Support for non-Web Standard ResourcesNative Support for non-Web Standard Resources Data Transformation Data Transformation Human Workflow & Personal Portal SupportHuman Workflow & Personal Portal Support Proven Security ModelProven Security Model Comprehensive Systems ManagementComprehensive Systems Management Business Activity MonitoringBusiness Activity Monitoring

webMethods – First with Web Services

Built for Service-Based Integration across the Web webMethods means Web services

Pioneer in XML, leader in most standards bodies SOAP, WSDL, Security, Business processing, etc.

Record of early standards incorporation into product

Unique value proposition: Mature integration platform, Offered by standards leader, Built on a Web services-based architecture

webMethods = Web Service-Based Integration

1996 XML/B2B• Invented message

broker• Pioneered XML for B2B

• Partnered with MS in first designs of SOAP

• Proposed WIDL, a pre-cursor of WSDL, to W3C

1997SOAP/WIDL

Thought and Standards Leadership

1997 1998 1999 200220011996 2000

• Founding member UDDI• SOAP 1.2 / XMLP• Co-author SOAP with

attachments• 1st XML Schema Support• 1st unified B2B/EAI offering

2000 B2BEAISOAP

• Co-submitted WSDL 1.1 to W3C • Co- submitted XKMS to W3C• WG - SOAP Routing & Reliable

Msg Extensions• WG -Web Services Coord. Group• Co-authored ebXML messaging

2001 XKMSWSDLSOAP

• Co-Authored OMI standard• W3C WSDL, SOAP, and

Architecture working groups• WS-I and SOAPBuilders• 1st UCCNet certification• 1st with full UAN support

OMI Standard

• 1st RosettaNet Architecture Partner

• Co-developed XQL with Microsoft

1998 XQL• Chief architect for

RosettaNet• Expert member, JSR

XML Data Binding

Standards Based Integration

Java J2EE, JMS, EJB, JCA, JDBC, JNDI, JTA, JSP

XML cXML, ebXML, XPATH, XSLT, XQL, XML Schema

Web Services SOAP, UDDI, WSDL, WSFL, BPEL4WS

EDI VANs, ANSI x.12, EDIINT, EDAFACT

eStandards RosettaNet, HIPAA, UCCNET, SWIFT, CIDX

WSBI – Web Services Done Right

Enterprise-class solutions embrace and surpass current WS standards

Protects legacy system investmentsAny service can be exposed as a Web serviceAny service can call any Web service

Lowers total cost of integrationDevelop Enterprise Web Services with no codingExtensive run time monitoring and optimization

Future proof – Ready for additional standards as they develop

Sampling of Production WSBI Customers

AT&T Avnet Computer Marketing Bank of America D&B Dell Future Electronics Met Life NEC Electronics

Met Life - Conceptual Architecture

Customer Touch-points

CustomerCustomer

Financial ServicesRepresentative

SharedBusinessProcesses

Call CenterRepresentative

MetLifee-Commerce

Portal

MetLifee-Commerce

Portal

Customer ServiceRepresentative

BrokerBroker

VRUVRU

StatusingStatusing

Doc GeneratorDoc Generator

CRMCRM

CustomerRecord

Maintenance

CustomerRecord

Maintenance

AdministrativeProcesses

ERPProcess

ERPProcessFinancial

Process

FinancialProcess

Future Electronics - WSBI is a competitiveadvantage, providing real-time global information

Leader and innovator in marketing and distribution of semiconductors and other electronic components. Operates from

155 offices in 35 countries. 2001 revenues $2.9 billion.

Identifying common business functions and exposing as services, for use by multiple systems and audiences.

Integration Broker (webMethods)

Tandem

Vastera

OracleData Whse

Coyote

Web Catalog

GetPaid I2 Discovery

E-Catalog

New WMS

Looking into the Future

Removal of proprietary protocols Like HTML remove proprietary layout Network APIs specified in WSDL An “application dial-tone”

Semantic alignment Agreement on what things mean

would allow plug-n-play applications To what degree is this possible?

Portable implementations Standards-based True network applications

Pragmatics – Actions to Pursue Today

Put a Service Oriented Architecture (SOA) into place

Web services are part of an SOA

Develop an integration strategy that includes Web services

Web services are part of an Integration Strategy

Start developing Web services now, but stay pragmatic

Not everything can or should be a Web service – Especially Today!

Insist on standards and innovation, simultaneously

WSBI – A Summary

Web services are an evolution, not a revolution The first step toward integration standards

Web Service-Based Integration protects investments Past, Present, and Future

Any lasting solution must be standards-based Three big steps before the industry reaches a total solution

Advice Develop an integration strategy; stay pragmatic

Thank You.

andy.astor@webMethods.com

Enterprise Integration Trends and the Role of Web Services Presentation to IRMAC January 15, 2003...

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