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ENROLLMENTREPORT
PRESIDENT’S LEADERSHIP COUNCILSEPTEMBER 19, 2012
Fall 2012 Strategies
• First-Time Freshmen– Continue focus on the high-priority areas of
Floyd/Johnson and Boyd/Greenup; adding Breathitt, Lawrence, Lewis and Pike counties
– Continue promoting Eagle Excellence Award; modifying to send scholarship offer letters in fall
– Update Datatel Recruiter to 2.0; update territory goals to meet total goal
– Share enrollment planning calendar with campus
Fall 2012 Strategies
• First-Time Freshmen (Continued)– Expand recruitment efforts outside the service
region; additional Meet MSU Nights– Promote updated Non-Resident Tuition
Scholarship, enhancing the value to out-of-state students and providing access to students with financial need
– Launch Net Price Calculator to provide information on cost and financial aid resources (Scannell & Kurz)
Fall 2012 Strategies
• Diversity– Host Evening with the Eagles events in Lexington,
Louisville and Cincinnati– Refocus senior enrollment services counselor on
Louisville territory– Jefferson County counselors’ meeting– Host spring Diversity Day
Fall 2012 Strategies
• Early College Program– Maintain quality of program and number of
students in Early College Program– Increase yield of Early College Program from dual
enrolled to first-time freshmen• Visits to campus, IDs, special events (Open House
lunch, game tickets for family, backpack)• Streamlined admission process (incoming freshman
data card)• Utilize student calling team for personal contact
Fall 2012 Strategies
• Transfer Students– Host Meet MSU Days and Transfer Visit Days– Refocus recruitment staff on strategic areas served by
Bluegrass CTC, including Winchester campus and Lexington; enhance presence in Maysville
– Communicate regularly with MSU applicants who chose to start at KCTCS to provide transfer advising
– Develop marketing plan for BUS-PS– Develop and implement marketing plan for Ashland
and Mt. Sterling; establish goals for target groups
Fall 2012 Strategies• Veteran Students
– Attend Yellow Ribbon Re-Integration events in Lexington, Louisville and Ashland areas; visit regional National Guard Units in Morehead, Olive Hill and Ashland
– Continue to support the student veteran association (EagleVets)
– Develop framework for consistent and timely posting of ACE-recognized credit
– Surveys of current and non-returning students– Develop longer-term plan for dedicated space and
staffing for a student veteran center
Fall 2012 Strategies• Graduate Students
– Host and attend recruiting events; visits to hospitals, school board offices, businesses
– Waive application fee (applications increased by 298 during summer campaign)
– Send GRE list info using the Recruiter system– Target 983 graduating senior list– Stop-Out Recruitment; 2,333 names of graduates students
who stopped attending during the past five years loaded into system
– Host graduate recruitment workshop, including academic departments
– Set and pursue academic program targets
Fall 2012 Results
• Record Open House Attendance– Total 1,186 attended, up 40% year-to-year
• Meet MSU Nights/Evening with the Eagles– Lexington, Pikeville, Maysville, Erlanger, Louisville,
Somerset, Ashland, Mt. Sterling, Prestonsburg, Hazard, West Liberty, Louisville, Columbus, Cincinnati
– Total 733 attended, 477 applications• Total applications up 38% year-to-year
– Freshmen +51%• Total SOAR attendance 1,862, up 237 (15%)
Fall 2012 Total Applicants and Accepts
79%
81%
(+2474, +38% YTY)
(+2375, +48% YTY)
YTY Comparison August 12, 2012
Fall 2012 Freshman Applicants and Accepts
85%
84%
(+1783, +51% YTY)
(+1457, +49% YTY)
YTY Comparison August 12, 2012
Fall 2012 African-American Applicants and Accepts
(+204, +40% YTY)
(+119, +36% YTY)
YTY Comparison August 12, 2012
Fall 2012 New Transfer Applicants and Accepts
(+47, +4% YTY)
(+36, +5% YTY)
YTY Comparison August 12, 2012
Fall 2012 New Graduate Applicants and Accepts
(+68, +8% YTY)
(+140,+29% YTY)
YTY Comparison August 12, 2012
Fall 2012 Total Enrolled
YTY Comparison September 19, 2012
+419
Final official enrollment reported in November was 10,971 for Fall 2011.
Fall 2012 Total African-American Enrolled
YTY Comparison September 19, 2012
+21
There were 74 new African-American freshmen on comparative date in 2011.There were 99 new African-American freshmen on same date in 2012.
Fall 2012 FTFR Enrolled
YTY Comparison September 19, 2012
+284
Final official FTFR enrollment reported in November was 1,372 for Fall 2011.
2011 FTFR 211 Out-of-State15%
2012 FTFR254 Out-of-State15%
Fall 2012 FTFR Enrolled by ACT Range
5% 23% 37% 25% 10%
YTY Comparison August 12, 2012
Last year ended at 21.8
AverageACT = 21.8(FTFR Registered)
AverageACT = 22.0(FTFRRegistered)
Preliminary 2012 figure is 21.9
Fall 2012 New Transfers Enrolled
YTY Comparison September 19, 2012
-12
Fall 2012 New Graduate Students Enrolled
YTY Comparison September 19, 2012
+57
At same date, 2011FA Total GR enrollment was 1,548; 2012FA is 1,458.
Fall 2012 Total Early College/Transitional Enrolled
YTY Comparison September 19, 2012
+212
Ended with 2,387 total early college/transitional for Fall 2011.381 seniors taking dual-credit classes during 2011-12 year enrolled as FTFR in Fall 2012.
Fall 2012 FTFR BY COUNTY
Oldham
BullittW
oodford
Boyle
Campbell
KentonRowan
Wolfe
Menifee
PowellMercer
Bracken
Robert-son
Bourbon
Bath
Bell
BoydCarter
Casey
Elliott
Estill
Fleming
FloydGarrard
Greenup
Jackson
Breathitt
Johnson
Knox
Lawrence
Leslie
Lewis
Lincoln
MadisonMagoffin
Marion
Martin
Mason
McCreary
Morgan
Nelson
Perry Pike
Pulaski
Rock-castle
Russell
WayneWhitley
2012FA FTFR Enrolled
FayetteClark
Scott
Montgom
ery
Anderson
Jessa-mine
Boone
Grant
Pendleton
Harrison
Nicholas
Harlan
Letcher
Knott
Lee
Owsley
Laurel
Clay
Franklin
Owen
Washing-ton
JeffersonShelby
Clinton
Cumber-land
Adair
Taylor
Green
50+
25-49
10-24
Trimble
Carroll
Gallatin
Henry
Spencer
Larue
Metcalfe
<10
Fall 2012 FTFR BY COUNTY
Oldham
BullittW
oodford
Boyle
Campbell
KentonRowan
Wolfe
Menifee
PowellMercer
Bracken
Robert-son
Bourbon
Bath
Bell
BoydCarter
Casey
Elliott
Estill
Fleming
FloydGarrard
Greenup
Jackson
Breathitt
Johnson
Knox
Lawrence
Leslie
Lewis
Lincoln
MadisonMagoffin
Marion
Martin
Mason
McCreary
Morgan
Nelson
Perry Pike
Pulaski
Rock-castle
Russell
WayneWhitley
2012FA FTFR Enrolledvs. 2011FA FTFR
FayetteClark
Scott
Montgom
ery
Anderson
Jessa-mine
Boone
Grant
Pendleton
Harrison
Nicholas
Harlan
Letcher
Knott
Lee
Owsley
Laurel
Clay
Franklin
Owen
Washing-ton
JeffersonShelby
Clinton
Cumber-land
Adair
Taylor
Green
Increased 15-32
Increased 5-14
Decreased 5-15
Trimble
Carroll
Gallatin
Henry
Spencer
Larue
Metcalfe
Change <5
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