Enhancing Your Group Sales Campaign Using Social Networks

Enhancing Your Group Sales Campaign Using

Social Networks

Presented By:

Eileen Chambers, Vice President,

Marketing & Saleseileenc@carolfoxassociates.com @grouptix

Joe Hallissey, Assistant Account Executive joeh@carolfoxassociates.com

@joeythespark

GroupTix Shows

Conversations&

Relationships

Traditional Tools for Group Sales Campaigns

Direct Mail Personal Followup Broadcast Fax Thank You Events Email Campaigns

Direct Mail

Personal Followup

Image credit: wireframedesign.co.uk

Broadcast Fax

Thank You Events

Email Campaigns

New social media toolsfor group sales

campaigns

Which should I choose?

Connect with your customers on the most

relevant social networks they use.

Example Networks

Great for connectingwith music fans

A social network forvideo game players

A great site to connectwith people of any interest

Example Cases

Facebook

Create a Fan Page to promote your venue

Highlight events and offers

Connect with fans

Facebook

Facebook

Twitter

Promote group discounts for your

events

Answer questions from potential

customers

Respond to feedback during/after the

show

Twitter

Twitter

Video Sharing Sites

Extend your brand

Give customers a clear

understanding of your show

If interesting, videos drive traffic back

to

your site and encourages sharing with

friends

Video Sharing Sites

Photo Sharing Sites

Photo Sharing Sites

Extends your brand

Provides a place for official images from event can be housed and shared

Allows for easy access by your customers to images from all events in one place

Local Search/Review Sites

Gives you a place to post information in a place your customers might visit instead of your website.

Provides an alternative place for customers to post reviews and information-both positive and negative about your venue and events.

But what about a bad review? Be proactive

Reach out the customer publicly

Resolve the situation privately

Comment on the resolution publicly

What now?

How To: Evaluate Results

Social media campaigns aren’t only measured by

ROI.

They are measured byROE = Return on

Engagement

ROE Questions to Ask

Were people talking about my event?

Anyone “Like” my Facebook updates?

Did I get any “ReTweets” on Twitter?

Was my video shared?

Questions?

/grouptix

@grouptix

www.grouptix.net

Follow Us

Eileen Chambers, Vice President,

Marketing & Saleseileenc@carolfoxassociates.com @grouptix

Joe Hallissey, Assistant Account Executive joeh@carolfoxassociates.com

@joeythespark

Thank You!

Links to this presentation will be available on Twitter.com/grouptix tomorrow.