Enhance your business cost- efficiently with KOLs & affiliates · •Content marketing...

Enhance your business cost-

efficiently with KOLs & affiliates

Hayato NakataCEO, Interspace Digital Malaysia Sdn Bhd

What do you want to achieve with Digital Marketing?

Digital Marketing Goals

• Increase sales prospects/leads• Increase customer acquisition• Increase customer engagement

• Improve brand awareness• Improve result measurability• Increase website traffic

What digital marketing strategiesare you using?

Digital Marketing Trends in 2019

Chatbot

Messaging Apps

Social Media Marketing

Content Marketing

Live Stream

Influencer Marketing

Artificial Intelligence

Challenges Digital Marketers Face

Credit: The 2017 State of Inbound Report

Challenge:How to get good result within limited budget and resource?

Hayato Nakata

Career History:- 2009-2014: Interspace (ACCESSTRADE), Tokyo

- 2014-2018: Crossfinity (OPT Group),Tokyo & Kuala Lumpur

- 2019-Now: Interspace (ACCESSTRADE), Kuala Lumpur

Projects Involved: - Major Telco: New iphone launch campaign (Japan)- Mega Bank: personal loan campaign (Japan)- Recruting Agency: Talent acquisition campaign(Japan)- Airasia: SEO project (SEAsia)- 11street: SEO Project (Malaysia)- BusOnlineTicket: SEO project (SEAsia)

Contents For Today

01 Challenges in growing eCommerce sales

02 Content & influencer marketing in trend

03 Affiliate marketing as Solution to drive your business

Contents For Today

01 Challenges in growing eCommerce sales

02 Content & influencer marketing in trend

03 Affiliate marketing as Solution to drive your business

Traffic & Presence of eCommerce Market Places

Source: iprice insights

Traffic & Presence of eCommerce Market Places

Traffic & Presence of eCommerce Market Places

Source: iprice insights

6x more traffic in 2 big market places than TOP20 retail

eCommerce sites

Marketplace vs Own eCommerce siteOwn eCommerce site Online Marketplace

Selling Platform Use eCommerce platform service Use Marketplace platform

Branding/Trust Complete control of your image Little branding control

Marketing Need to invest on marketing on ownSeller has to constantly invest in the store (In-market place Ad & SEO, review generation, rate management, etc)

Fee Full commission to site ownerX% of fee charged per transaction amount(Lazada 0%, Shopee 3-5%)

Customization Any customization possible No/less flexibility for customization

Reach Limited & Segmented Wide audience

Investment Require more time and budgetRequire little upfront investment and business can start quickly

Functionality Scalable and extendable on your demand Functions depends on marketplaces

Maintenance Require more maintenance Less maintenance

CRM Fully controllable Limited control

• Marketplace is powerful promotion channel where tons of traffic exists

• Big competition exists among the sellers, in terms of pricing, reviews, delivery, etc. on the platform

• Own-eCommerce site allows control of marketing. The challenge is budget allocation.

01 Challenges in growing eCommerce sales

02 Content & influencer marketing in trend

03 Affiliate marketing as Solution to drive your business

What’s content marketing?

Source: http://ascend2.com/

What are the most EFFECTIVE online tactics in digital marketing?

Definition

Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly

defined audience

What type of activity is it?

What is benefit for company?

• Publish content which is useful and relevant to your audiences.

• Any form of content such as writeup, image, video, infographic, etc.

• Increase your visibility and reputation. Contributes to SEO and social traffic.

Case Study in Malaysia

MaggiNasi Lemak Recipe- Successful SEO (nasi

lemak)- 80K+ youtube channel

subscribers

SHOPBACK‘SmarterWay’ - Lifestyle blog calledOver 7K social sharesSEO traffic

AIA Malaysia posts infographic about health related topicsFB page likes: 227K

PROS

• Useful for potential customers• One of the types of native advertising• Low budget advertising• High status• Virals in social• It works for a long time• Buids auhtority and Fame• Growth in SEO

CONS

• It is time-consuming• Requires creativity and diverse skills• Hard to attribute results• Long story• Many tasks• Full time job

PROS and CONS of content marketing

Source: StarNgage

• Strong engagement with followers

• Generate high conversion rate

• Reach to big size audience• Good for branding purpose

Pyramid Of Influencer Clusters

PUBLISHER

NOW EVERYONE CAN

NOW EVERYONE CAN BE INFLUENCER

• It Helps You Reach a Relevant Audience

• It Helps You Build Trust and Credibility• It Broadens Your Brand’s Reach• It is Comparatively Less Expensive• It Instills Trust in the Minds of

Consumers• Avoid pushy advertising

• The Wrong Influencers can be Detrimental

• Mistakes Can Hurt Your Reputation Badly• The Groundwork Takes Time and Effort• It is Difficult to Measure Results • Poor Influencer-Brand Relationships Can

be Costly

PROS and CONS of influencer marketing

PROS CONS

How to conduct content & Influencer marketing at reasonable cost?

HERE IS A SUGGESTION

AFFILIATE

MARKETING

Have you used affiliate marketing before?

At least know the term?

Click

Purchase/Register

Publisher Advertiser

Start

How Affiliate Marketing Works

Started In

198930 Years History

• 1996: Amazon started global affiliate program

• 1998: Affiliate networks were launched (CJ and Clickbank)

• 2001: ACCESSTRADE was launched

• Numerous number of affiliate networks exist

It Consists

15%Digital Ad Spent

• 15% of the total digital media advertising revenue is attributed to affiliate marketing

• Cost-efficient charging model of CPS (Cost-Per-Sale)

• Popular way for people to make-money-online

It generates

<30%Of Online Sales

• An average of 23% of revenues coming from affiliate marketing

• Modifying program condition can push merchant's campaign to more publishers

• Generate revenue for merchants for the long term

In Malaysia

≒3%Of Digital Ad Spent

• Affiliate marketing in Malaysia has a big potential to boost its size

• Proper market education is necessary for sustainable and healthy growth

• Delivering good ROI for merchants is key for the growth

Affiliate Marketing In Data

Affiliate Marketing Ecosystem in Malaysia

ADVERTISER

CONSUMER

eCommerce

Finance

Travel

Performance marketing platform

Delivery service

Affiliate networkCashback &

coupons

Social Media

Training

Research

Ad

Events

CRO

How does affiliate marketing actually benefit business?

Case study in E-commerce

GMV 200%+

CPS(cost per sales) 5% - 10%

Share of budget 50%

Case study in Credit card

Card Registration 50,000(+200%)

CPL(cost per leads) 20 USD

Share of budget 60%

Review a product and inform your viewers that they can buy them through the links in the

description below

Provide tips and tricks about the products

and embed the link in your content

Case Study (KOL)

Where did I post my tracking link?Mostly on my Instagram. Also twitter and WhatsApp. I also used my company's chatroom to share my code and link.

Sales made: RM5k – RM10kCommissions made: RM1k – 1.5k per month

Tips: - Post as often as you can- Put your link on your website - Remind your friends and followers to shop. - Always share your link and code on WhatsApp and chatgroup. - Ask other friends with high followers to re-post- Do a product review- Always ask audiences to click the link on bio to check out more.

BEFORE:2.6k Followers

AFTER: 3.1k Followers

Jack:

- Sales made RM100k – RM200k- Commissions made RM10k – RM30k per month- Tips: “content is king”

Case Study (Promo & Voucher sites)

Shopee ambassador program

Shopee ambassador program

200% Achievement in CAC

(Customer Acquisition Cost)

• Affiliate marketing is cost-efficient sales/lead driving channel to business

• Tested and Proven for 30 years and good potential in Malaysia market

• Content driven approach (product review, video content, influencer marketing) included

01 Challenges in growing eCommerce sales

02 Content & influencer marketing in trend

03 Affiliate marketing as Solution to drive your business

SUMMARY OF TODAY’S SHARING

• Own-eCommerce site allows control of user engagement & customer journey

• Content marketing increases your visibility and reputation. Contributes to SEO and social traffic.

• Influencer marketing is in trend with bloom in social media. It helps you build trust and credibility among your audiences at comparatively less expensive cost.

• Affiliate marketing is cost-efficient sales/lead driving channel to business. It's been tested and proven for 30 years and good potential in Malaysia market. It includes content driven approach (product review, video content, influencer marketing).

Thank You!

Hayato NakataCEO, Interspace Digital Malaysia Sdn Bhd

Follow Us Online

Visit us at:https://interspace.my

https:// accesstrade.global/my

Accesstrade Malaysia Affiliate Community

Accesstrade Academy Malaysia