ENGLAND RUGBY

"HOW TO" SOCIAL GUIDES

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England Rugby’s “How To” Guide for Social Media

1 Facebook & Instagram Advertising

1.1 Ad Features

1.2 Features of Ads created on your page

https://www.facebook.com/help/209213872548401

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1.3 Different ways to promote your club on Facebook

https://www.facebook.com/page_promotions/create?objective=boosted_post

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1.4 Ads Manager

1.5 Ad billing and budgets

https://www.facebook.com/adsmanager/creation

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https://www.facebook.com/business/help/430291176997542?id=561906377587030

https://www.facebook.com/ads/manage

https://www.facebook.com/ads/manage/billing.php

https://www.facebook.com/business/help/214319341922580?id=629338044106215&helpref=faq_content

https://www.facebook.com/business/help/153514848493595?id=561906377587030

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1.6 How to make your ad more engaging

1.7 What images and video to use for the Ads

Facebook Image pixel size

Facebook feed Recommend 1,080 x 1,350 pixels.

Facebook right column Recommend 1,200 x 1,200 pixels

https://www.facebook.com/business/help/388369961318508

https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.mmaglobal.com%2Fnews%2Fmobile-marketing-association-reveal-brands-need-first-second-strategy&h=AT0kiF-6gToTUvf9GbgezfDe1uUJTCMCzgnuSQd8KZst077iH31mcTjq8ZrymTB6ChY7TDE8Zc1seC_OGsgT6KiYbey1G_cLNAC1eVYZlz8jjpfroO58sCoyqVQyTWsSI38

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Facebook Instant Articles Recommend 1,200 x 1,200 pixels.

Facebook Marketplace Recommend 1,200 x 1,200 pixels.

Facebook Stories Recommend 1,080 x 1,920.

Instagram

Instagram Stories Recommend 1,080 x 1,920.

Instagram feed Recommend 1,080 x 1,350 pixels.

Messenger

Messenger Stories Recommend 1,080 x 1,920.

Messenger Inbox Recommend 1,200 x 1,200 pixels.

Sponsored message Recommend 1,200 x 628 pixels.

1.8 How to post on Instagram

https://www.facebook.com/help/instagram/570895513091465

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2. Twitter Advertising

2.1 What is an Ads Account?

2.2 How to create an Ads account

2.3 Your Twitter Ads checklist

https://www.facebook.com/policies/ads

https://business.twitter.com/en/help/overview/what-are-promoted-ads.html

https://ads.twitter.com/?ref=BTC

https://help.twitter.com/en/rules-and-policies/twitter-rules

https://twitter.com/

https://business.twitter.com/en/advertising/twitter-promote-mode.html

https://business.twitter.com/en/advertising/campaign-types.html

https://business.twitter.com/en/help/account-setup/billing-basics.html

https://business.twitter.com/en/help/campaign-setup.html

https://business.twitter.com/en/help/troubleshooting/multi-user-login-faq.html

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2.4 Billing Basics

2.5 Twitter Ads 101

https://twitter.com/settings/profile

https://business.twitter.com/en/success-stories.html

https://business.twitter.com/en/advertising/carousels.html

https://business.twitter.com/en/help/campaign-setup/creative-ad-specifications.html

https://business.twitter.com/en/help/campaign-setup/create-an-awareness-campaign.html

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https://business.twitter.com/en/help/campaign-setup/create-a-video-views-campaign.html

https://business.twitter.com/en/help/campaign-setup/create-a-pre-roll-views-campaign.html

https://business.twitter.com/en/help/campaign-setup/create-an-app-installs-or-app-engagement-campaign.html

https://business.twitter.com/en/help/campaign-setup/create-a-website-visits-campaign.html

https://business.twitter.com/en/help/campaign-setup/create-an-engagements-campaign.html

https://business.twitter.com/en/help/campaign-setup/create-a-followers-campaign.html

https://business.twitter.com/en/help/campaign-setup/campaign-targeting.html

https://business.twitter.com/en/help/troubleshooting/bidding-and-auctions-faqs.html

https://business.twitter.com/en/help/campaign-setup/campaign-dates-and-budget.html

http://business.twitter.com/

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