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Engaging the Connected
Traveler in the Travel
Planning Phase
On Inspiration Tiffany Miller
Head of Industry, Travel
INSPIRING THE JOURNEY
50% of travelers do not have a brand in mind
when they start looking for hotels
2.4 wks
18sites 6clicks 8sessions
HOW CAN HOTEL BRANDS STAY RELEVANT?
Multiply Influence
Involve the Consumer
Provide Value
#1 #2 #3
MULTIPLY INFLUENCE #1
“ We’re saying we’re going to be the largest publisher of life
style. We’re going to be the Red Bull of this category.
That’s where we want to get to.
- David Beebe, Marriott’s Content Studio
INVOLVE THE CONSUMER #2
PROVIDE VALUE #3
THE MOST IMPORTANT THING IS… GETTING STARTED.
THANK YOU. @GoogleTravel
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