Energy Star cross-comm · Star Awards » E-flyers sent to Tenant database (20,000+ registered...

Vornado Energy Star Cross-Communication Program

Vornado promotes the Energy Star brand throughout our sustainability communications including in our:» Tenant Newsletter/Announcements of Energy Star Awards» Vornado Website» Marketing Collateral» Tenant Meetings/Outreach» Green Giveaways

Outreach on Energy Star awards

Usage of e-marketing to announce Energy Star Awards» E-flyers sent to Tenant database (20,000+

registered users)» E-flyers sent to NYC and SFO commercial real

estate brokerage and real estate services community (6,500 + registered users)

Usage of Captivate network in relevant properties’ elevators announcing Energy Star Awards» 8 – 32 elevators per building seen by occupants

and visitors» Daily range from 1,000-5,000 people passing

through daily

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Co-branding

Co-branding of website and property collateral» Responds to current and prospective tenant

demands» Provides leasing support» Offers hyperlinks to Energy Star website for

additional education and cross-promotion

Co-branding of all printed marketing materials for special property projects: » Formal brochures» Special leasing websites» Advertisements

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Newsletters announce Energy Star awards

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Permanent column in quarterly newsletters » Highlights partnership» Promotes awards» Offers hyperlink for cross-promotion

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Permanent column in quarterly newsletters » Highlights partnership» Promotes awards» Offers hyperlink for cross-promotion

Newsletters announce Energy Star awards

Energy Star prominent in website

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Permanent feature on interactive education tool on sustainability section of website: » Cross-promotes energy star» Serves as an educational resource» High-profile branding opportunity» Validates Vornado position

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Permanent feature on interactive education tool on sustainability section of website: » Cross-promotes energy star» Serves as an educational resource» High-profile branding opportunity» Validates Vornado position

Energy Star prominent in website

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Permanent feature on interactive education tool on sustainability section fowebsite: » Cross-promotes energy star» Serves as an educational resource» High-profile branding opportunity» Validates Vornado position

Energy Star prominent in website

Direct link from Vornado website

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Multiple co-branding and hyperlinks on all quarterly newsletters and seasonal updates and sustainability section of website» Validates content and cross-promotes agency

Energy Star included in property/leasing collateral

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» Property websites

» Print advertising

» Brochures

» Education pamphlets

Co-branding

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Co-branding

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Co-branding

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Co-branding

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Co-branding

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Energy Star Plaques displayed at entrances to properties

Co-branding

Tenant energy and sustainability meetings

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Co-branding on promotion for all indusrty and tenant related panel discussions, education meetings, and seminars» Validates content and drives interest/attendance

July 9, 2009 10:30 a.m.

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Co-branding on promotion for all indusrty and tenant related panel discussions, education meetings, and seminars» Validates content and drives interest/attendance

Tenant outreach

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Green giveaways

Creation of eco-friendly promotional items given to all tenants celebrating Energy Star achievements. All giveaways are paired with a co-branded Energy Star card with magnet. » Eco-tote» Eco-bottle» Eco-tips Magnet

Green giveaways

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Creation of eco-friendly promotional items given to all tenants celebrating Energy Star achievements. All giveaways are paired with a co-branded Energy Star card with magnet. » Eco-tote» Eco-bottle» Eco-tips Magnet

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Creation of eco-friendly promotional items given to all tenants celebrating Energy Star achievements. All giveaways are paired with a co-branded Energy Star card with magnet. » Launch of eco-energy button to quickly shutdown

computers and provide energy and dollar savings log per machine

Green giveaways