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ENACTUS WEEK 2015
A Guide to What Will Be Happening That Week
THE WHY, HOW, WHAT OF ENACTUS WEEK
Why?
We believe that socially conscious, entrepreneurial leaders can change the world
How?
We want to generate conversations around how to advance the economic, social & environmental health of our communities, our country and our world, one simple act at a time
What?
Enactus Week is a week long campaign to inspire individuals to make change in their communities
HOW TO BE INVOLVED: THE 2 PRONG STRATEGY
• Organizing events and activities that will demonstrate how your Enactus team is making change in your community Individual Team
Events/Activities
• Challenge the public and your local partners to #makechange
• Share the work of your team and all your events and activities during the week through the #makechange SM campaign
#MakeChange National
Campaign
WHY SHOULD YOU GET INVOLVED?
• Build profile of Enactus brand and recruit new team
members
• Develop new partnerships (community organizations,
sponsors)
• Entice people to join the Enactus movement (student,
faculty, sponsor, BAB member, etc.)
• Spur dialogue & discuss the importance issues facing
Canada
• Participate in National PR Campaign (hello resume!)
• It’s going to be SO MUCH FUN!
INDIVIDUAL TEAM ACTIVITIES & EVENTS
ACTIVITIES & EVENTS
• We would like to see teams organize activities
(maybe even one per day!) to demonstrate how your
team is making change in your community
• Each day during Enactus Week, there will be a
specific theme. This is to keep events & SM activities
across the country consistent throughout the week
• With all of us doing small activities and focusing on
the same themes, we can have a BIG impact
THE THEMES FOR ENACTUS WEEK
Monday: Empowering Canadians
Tuesday: Realizing Financial Independence
Wednesday: Creating Entrepreneurs
Thursday: Achieving Sustainability
Friday: Fostering Leadership
EMPOWERING CANADIANS
Every Enactus project has a goal of empowering people and changing
individual lives. In a world where many people feel they are unable to
#makechange or change aspects of their lives, Enactus is a powerful
movement that demonstrates making change is possible.
Potential Examples:
• Installation: put up a quote wall on campus or even at city hall for
people to write their favorite inspirational quotes
• Create social media posts (with images!) that showcase your projects
and how you are empowering Canadians
REALIZING FINANCIAL INDEPENDENCE
The most basic means of dignity involves having control over one’s
financial independence. Enactus teams across the country teach people
basic skills such as budgeting, forecasting, cost control and help them
start businesses in order to improve livelihoods.
Potential Examples:
• Host a budgeting seminar or a financial workshop in your local
community to help people manage their financial situation e.g. debt,
low income
• Teach single mothers to make nutritious meals for their children on a
shoe string budget
CREATING ENTREPRENEURS
Entrepreneurship is at the heart of Enactus. It creates success,
encourages innovation problem solving and develops excellent
transferable skills for any workplace. Whether you host entrepreneurship
competitions or empower people to start their own businesses, Enactus
teams across Canada are creating entrepreneurs.
Potential Examples:
• Partner with your local Chamber of Commerce to host a meet & greet
with local entrepreneurs
• Host a seminar on social entrepreneurship
ACHIEVING SUSTAINABILITY
Because Enactus strives to improve livelihoods economically, socially
and environmentally, achieving sustainability is top of mind for our
business and community leaders. We believe creating social good &
achieving sustainability does not necessarily mean sacrificing profits.
Potential Examples:
• Build and/or help plant a community garden
• Create a local marketplace or booth to sell repurposed products
related to your projects
• Organize a local clean up within your community
FOSTERING LEADERSHIP
Enactus creates leaders with the courage and commitment to challenge
the status quo. The unique advantage of Enactus is our powerful union of
entrepreneurial and socially conscious (current and future) business and
community leaders.
Potential Examples:
• Host a seminar with industry leaders discussing their leadership
experiences
• Share a personal video that explains how Enactus has made you a
better leader
LET YOUR CREATIVITY RUN WILD!!!
On Nov. 25th (theme: creating entrepreneurs),
put up an idea board like Enactus Ryerson
where people can showcase their
entrepreneurial spirit
Tip: Be sure to prominently showcase the
#makechange hashtag
LET YOUR CREATIVITY RUN WILD!!!
On Nov 26th (theme: achieving sustainability), create a guerilla marketing campaign…maybe with an actual gorilla! Enactus Sheridan created this monster out of recycled water bottles and placed it outside a water fountain on their campus. Maybe this year they’ll put it up in Square One!
Tip: Create signage or have your team on site to encourage people to take their picture with your installation and post it to social media with the hashtag #makechange
PHOTOS, VIDEOS AND MORE PHOTOS
Whatever you do, don’t forget to
take plenty of photos and videos of
your amazing activities and events,
and share them on your social
media platforms with the
#makechange hashtag!!!
TAKE IT NATIONAL: YOUR EVENT COULD BE PROFILED AS A NATIONAL EVENT
• Enactus Canada will be selecting one event/activity for each theme to promote on our official website and social media channels as a National Event
• The chosen events will receive support from the National Office to help make the event a success
• The National Event will also be live streamed to the world through the Enactus Canada Periscope Channel
TAKE IT NATIONAL: HOW TO REGISTER YOUR EVENT
1. Click the hyperlink to open the
registration form
2. Use the application form to input your
basic information and describe briefly
the event that you will be planning for
Enactus Week
3. Submission deadline for events will be
on October 30, 2015
#MAKECHANGE NATIONAL CAMPAIGN
CALL TO ACTION: #MAKECHANGE
During #EnactusWeek we are
challenging every Canadian to
#makechange in their community
HELP #MAKECHANGE
• We need you to help make this challenge go viral by sharing
the news about our #makechange campaign using your social
media platforms
• Enactus Canada is providing marketing materials that you
can simply post and share
• We also encourage you to create your own online content as
well (creating posts that showcase your projects, past or
present, to inspire people to take action)
CHALLENGE PEOPLE TO #MAKECHANGE: EXAMPLES & IDEAS
(Think ALS ice bucket challenge)
1. Post photos or videos of a project or activity your team has done
to #makechange
2. Nominate friends and family members as well as local partners
and donors to #makechange in their community and, in turn,
challenge others
INVOLVE YOUR LOCAL PARTNERS & DONORS
• Engage your local partners & donors to help with one of your events
• Get all your local partners on board to help us challenge Canadians to #makechange in their communities during Enactus Week
• Enactus Canada will provide a social media guide and further information that you can share with your local partners and donors to encourage them to participate in the #makechange campaign
RESOURCES: HOW WE WILL HELP YOU
Enactus Canada will provide:
1. A social media guide with ready made tweets and social media posts
2. Social media imagery
3. Marketing materials for online use or for print
4. A promotional video
5. A how-to Periscope guide
6. An opportunity to participate in our Thunderclap campaign
THUNDERCLAP CAMPAIGN
• This year Enactus Canada will be using
Thunderclap to amplify the #makechange
campaign
• This first ever crowd speaking platform
allows a single message to be mass
shared on social media platforms
• The goal is to get #makechange trending
THUNDERCLAP CAMPAIGN (CONTINUED)
• For the #makechange campaign, Enactus Canada will create messaging surrounding the campaign that will be launched to various social media platforms on a specific date
• You (and everyone you know!) can help #makechange by signing up for the campaign (which is basically just agreeing to share the same message through your social media platforms)
• When Enactus Week arrives, Thunderclap will automatically post or tweet the same message to everyone’s social media platforms at the exact same time to create a large social media noise; A THUNDERCLAP!!!
THUNDERCLAP CAMPAIGN (CONTINUED)
• Find the Thunderclap campaign
page on the official website in
mid-October
• Ask people to #makechange by
signing up for the Thunderclap
campaign
• You can embed this campaign
on your website too!
WHAT TYPE OF SUPPORT WOULD YOU NEED FROM NATIONAL OFFICE FOR ENACTUS WEEK?
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