View
634
Download
2
Category
Tags:
Preview:
DESCRIPTION
Presentation at the Design Museum June 2010
Citation preview
The Future Perfect Company
Philippa Aldrich
Well designed, innovative products for people getting older
2
“The time to create a country fit to grow old in is now” Dame Joan Bakewell, Voice of Older People, November 2008
Huge demographic shift – more people over 65 than under 16
+Older people increased spending power (£250 billion year)
=No longer a niche but the new mainstream
3
Challenges of ageingPhysical Psychological
Problems with manual dexterity Identity, “invisible” “the world is no longer made for me”
Mobility Loneliness
Decline in short term memory Bereavement, fear of death
Hearing problems Boredom
Failing eyesight Frustration, anxiety
Other health problems
But also:More confident, sense of freedom, more time to themselves and to pursue hobbies
and interests, satisfied with life
4
Product selection
• Respond to the challenges of ageing• Innovative – new solutions rather than ugly
adaptations• Functional, practical, easy to use• Attractive, desirable and aspirational• Affordable• Profitable – to ensure sustainable businesses
5
Product ranges
6
Best sellerDouble handled teapot
7
Encourage new design
• Designing for the Future competition with University of Brighton
• Local sixth form college
8
Inclusive design/design for all
“Design for the young and you exclude the old; design for the old and you include the
young.”
Bernard Isaacs, founding director of the Birmingham Centre for Applied Gerontology
© The Future Perfect Company 9
www.thefutureperfectcompany.com
Recommended