Empire Edge (5th Edition)

F I F T H E d I T I o n

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Thank you To The Following conTribuTors:

EMPIRE BEAUty SChOOlS StAff & GRADUAtES:Andre Richard, owner of Andre Richard Salon and an Empire Beauty School graduateWilfredo Estreaa, Empire Beauty School graduate from the Advanced Make-Up Programlaurence Nunes, Academic Director at Empire Beauty School in Queens, Ny

NICK ARROJO

GOlDWEll INtERNAtIONAl

PhIlADElPhIA UNIvERSIty fAShION DESIGN PROGRAM:thomas De Jesus ‘09 (green long 70’s inspired dress, and black lace shorts with ruffle top)Sara tool ‘09 (3 metallic gray and silver, black, dresses/skirt and top inspired by magnification)Kelly Davis ‘09 (Inspired by inner turmoil, long purple skirt with ruffle high neck top, and halter top with ruffle skirt)Carrie hansen ‘09 (Gray, purple and black halter dress inspired by walk of shame)Johanna Kozak ‘10 (teal dress and red dress with black lace)Bethany Wilson ‘10 (Purple, teal, black sundress)helene Curley ‘10 (red layered strapless dress)Chloe Bradbury ‘10 (red dress with orange sunflower)Nicole Macchio ‘10 (long red dress)

JAIME DEMARCO PhOtOGRAPhy:Model Images: Cover, 10-11, 22-23, 38-39, 66-67, 86-87 & 94-95 Classroom Images: 28-29, 32-33, 44-45, 48-49, 56-57 & 92-93

PhOtO COURtESy Of EMPIRE BEAUty SChOOlS PARtNER GOlDWEll INtERNAtIONAl

Combination boxed bob and forward fringe with lowlight foiling technique.

StylES AND MAKE-UP By EMPIRE BEAUty SChOOlS StUDENtS, StAff AND GRADUAtES

why cosmetology?

why empire?

what’s best for you?

how do you get started?

Ponytail long hair design.

*Our school on Chenoweth lane in louisville, Ky is accredited by the Council on Occupational Education (COE).3

WHAT YOU

welcome to empire,

the doorway to your future!

if you’re considering a career in cosmetology, you may be thinking about:

: : how much fun your dream job can be

: : how much success you can achieve

: : how many options could be available to you

: : how you can be in demand – even when times are tough

your future starts with an education from empire:

: : One of the largest Cosmetology School networks in North America

: : Combines 75+ years of experience with industry-current technology

: : trains about 20,000 students annually

: : More than 100 locations and growing

: : Accredited by the National Accrediting Commission of Career Arts and Sciences (NACCAS)*

at empire, everything we do is dedicated to helping our students reach their career goals by living up to our core purpose:

To C r E aT E o p p o rT un I T I E s Fo r

p E o p l E To I m p r ov E T H E I r l I v E s“

Fulya Hickey, an Empire graduate and native of Turkey, has a thriving career as a stylist at Leon and Company in Belmont, Massachusetts.

combinationperfectwhat’s the

the job you want and the security you need.

: : salon industry job growth outperformed the overall economy in nine of the last 11 years7

: : salon and spa industry reaches annual sales of nearly $40 billion7

: : ranked as one of the Top 30 careers of 20098

: : More cosmetology professionals than lawyers2

: : More than 1.7 million professionals2

“E m p I r E H E l p E d m E w I T H m y s E l F -

C o n F I d E nC E . . . T H I s C a r E E r I s w H aT

I m a k E I T To b E . E v E ry m o r n I ng

w H E n I g E T ou T o F b E d , I C a n noT

wa I T To g o To wo r k .

Kim ernstEmpire Beauty School 2004 Graduate

E m p loy m E nT Fo r C o s m E To lo g I sTs

I s E x p E C T E d To grow much T H a n T H E av E r ag E

Fo r a l l o C C u paT I o n s 8

faster

Adaptation of a 45 degree cut such as the sliding wedge with a forward fringe effect.

it’s easier to choose your path when

demandyou’re

Every Empire student has a unique story and career goals. But they all have one thing in common: they all chose cosmetology. here are just a few reasons why:

: : The number of personal appearance jobs is projected

to jump 31% between 2008 and 20187

: : Demand for hair coloring and other advanced hair

treatments has increased in recent years5

: : 6th largest growth field3

: : nearly half of salon employees choose a flexible part-

time schedule so they can balance other priorities2

: : Many workers, especially those who are self-employed,

determine their own schedules5

T H E p r o g r a m H E l p E d m E aC H I E v E s o

m uC H . I H a d j o b o F F E r s b E Fo r E I E v E n

g r a d uaT E d F r o m E m p I r E .

leah PerlmanEmpire Beauty School 2008 Graduate

““

PhOtO COURtESy Of EMPIRE BEAUty SChOOlS PARtNER NICK ARROJO

I n w H I C H you ’ r E r E wa r d E d Fo r sTay I ng

C u r r E nT o n Fa s H I o n a n d d E s I g n 8

rare fields with

C o s m E To lo gy I s o n E o F T H E

good jobopportunities

long version of the brush cut, a 90 degree cut, with added texture using a large-barrel curling iron.

Jade Roetz is 26 years old, has been “out of school for 5 years now,” owns her own salon, is training to be a platform artist, and just built a new house.

empire Beauty school 2006 graduate

laura Umpierrez works on celebrities on fifth Avenue. She says, “Empire gives you the option to do anything.”

Alyssa Zobian is now an Artistic Director for SuperCuts, training other stylists. She says, “My education at Empire has allowed me to live my life the way that makes me happy.”

hair stylist

Platform artist

cosmetology school educator

salon/spa Manager or owner

barber

celebrity stylist

esthetician

Makeup artist

hair color specialist

Photo & Movie stylist

nail artist/Manicurist

wedding stylist

image consultant

beauty Magazine contributor

beauty care Product Distributor

are amazingoptionsyour

licensed cosmetologists and related beauty industry professionals can seek employment

in a broad range of professions.

I n a r E C E nT b r I T I s H j o b

s aT I s FaC T I o n s u rv E y, H a I r sT y l I sT

ranked #18

15Sleek upsweep style with disruptive textured free-form ends.

Jocelyn Abreu, Empire Beauty School graduate and level 2 stylist works at the notable Bell Tower Salon and Medi-Spa in Reading, PA

enjoymake a great living doing what you

: : the Bureau of labor Statistics (BlS) reports that the mean yearly

income for a cosmetologist is $26,510 with 10% of cosmetologists

reporting income above $41,540*6

: : the National Accrediting Commission of Career Arts and

Sciences (NACCAS) reports that the average yearly income

for a typical cosmetologist ranges from $30,000 - $48,000*2

: : 44% of professionals are self-employed with flexible schedules5

: : the average salon provides services for 127 clients per week –

making them look and feel great2

: : the salon and spa industry provides first jobs and career

opportunities for individuals of all backgrounds7

* See your Student FAQs sheet for an explanation of the difference between BLS and NACCAS Job Demand Survey income potential ranges. For more information about the income potential of graduates in each program as well as our graduation rates, the median debt of students who completed the program, and other important information, please visit our website at www.empire.edu/consumer-info

E m p I r E E d uC aT I o n g r ou p & a n d I s H av E a

g r E aT E d uC aT I o na l pa rT n E r s H I p. E m p I r E

sT u d E nTs a r E E nT H u s I a sT I C , E m p I r E

E d uC aTo r s a r E k no w l E d g E a b l E , a n d

T H E E nT I r E E m p I r E T E a m I s s u p p o rT I v E .

aT E m p I r E , E v E ryo n E w I n s !

Ivan ZootAndis Company Director of Education and Training

““

Natural curl pattern style smoothed with natural styling products to enhance curl.

PhOtO COURtESy Of EMPIRE BEAUty SChOOlS PARtNER DESIGN ESSENtIAlS ®

at empireou r E d g E I s you r E d g E

the keys to our success could be the

keys to yours: : With certified learning in cosmetology (clic), every

component works together—your mannequins, textbooks, tools and curriculum—to prepare you for a successful career.

: : learn by seeing and doing with interactive white board technology and digital textbooks.

: : Future Professionals expo features top platform artists and stylists, the latest tools and products, interviews with employers, competitions for great prizes and more!

: : Our strategic partnerships with nick arrojo and regis corporation, provide vast networking, advanced training and employment opportunities.

: : At Empire, it’s not just an education, it’s an experience. We think you’ll embrace our comfortable and enriching culture.

valuable affiliations

mASTERSB E A U T Yof

2011-2012National

Supporter

23Adaptation of the l-Cut.

learn the art and master the craft with

empire education group’s exclusive partnership with world-renowned stylist, educator, business mogul and 2-time Platform artist of the year, nick arrojo, exposes empire beauty schools’ future professionals to the skills needed to build dream careers.

m a sT E r I ng you r C r a F TNick Arrojo will join you in class via video to share his tips, tricks and creative inspiration through your entire education. Benefit from Nick’s success in the beauty industry as he shares his business know-how and teaches you the interpersonal and communication skills you’ll need to succeed as a professional stylist!

T r E n d r E l E a s E sNick and his creative team of master stylists work with Empire’s Education team to keep you on-trend. Experience the latest fashion right from your classrooms as we give life to seasonal trends set by Nick Arrojo and his team in New york.

g o l dw E l l pa rT n E r s H I pNick Arrojo just announced his exclusive partnership with Goldwell Color, bringing two of Empire’s strategic partners even closer together. As a student, you will use the same tools, speak the same language, and be inspired and educated by two of the salon industry’s biggest innovators.

nickarrojo

range ofyou r o p T I o n s E x pa n d w H E n you ’ r E

l I C E n s E d To p r ov I d E a b r oa d

services5

loose curled hair design with cascading curls created with a curling iron.27

I g oT m y F I r sT j o b w I T H I n days

o F l E av I ng E m p I r E .

Richard DigianniEmpire Beauty School 1997 Graduate

practice

: : Student-centered educators & staff

: : Real-world training and student salons

: : Career opportunities with leading salon organizations

: : learn to attract and keep loyal clients

perfectmakes

at empire we believe

C o s m E To lo gy H a s Ta k E n m E

Elegant upswept look with bow-designed ends and hair additions with texture for added contrast.

around theworld & back.

I T H a s g I v E n m E o p p o rT un I T I E s To wo r k o n m ov I E s ,

Fa s H I o n s H o w s , p H oTo s H o oTs , m u s I C v I d E o s ,

C E l E b r I T y p H oTo g r a p H y, a n d T E l E v I s I o n — F r o m C lu b

m T v To d o na l d T ru m p ’ s C E l E b r I T y a p p r E nT I C E .

Don FrancisSession, celebrity, television and runway stylist, and salon marketing expert

T H E E m p I r E a p p r oaC H You arrive in a classroom designed specifically for future cosmetology professionals. You learn all about fundamental haircuts, color, design, and proper techniques. You apply your skills to your mannequins, practicing daily under the guidance and helpful hand of your educator.

Certified learning in Cosmetology (CliC) has been developed to support your creativity. We know that you learn best when you can visually grasp concepts and immediately apply hands-on techniques. With CliC, you will prepare to successfully graduate, pass your State Board licensing Exam and pursue your career in the cosmetology industry.

: : s uC C E s s dy na m I C sIncrease your income potential by preparing to generate new business, retain clients and recommend retail products. Build confidence in your skills and abilities by creating a portfolio, developing a resume and practicing interviewing skills.

: : C l i C C E rT I F I C aT I o nImpress employers and strengthen your resume – tailor your credentials to appeal to future employers based on topics you

find most interesting and excel in.

: : E d uC aTo r T r a I n I ngAll instructors become CliC Certified Educators as part of Empire’s Educator training.

tussled textured long layers cut with free-from finish.

“textbook”w E H a v E r E d E F I n E d

T H E w o r d

make the world ofcosmetology come to life

: : visually stimulating and interesting

: : Engaging and involving

: : true works of art

: : Each text progresses from simple to intermediate to complex skills

: : As you master each level, you develop skills in key stylistic theories and practices

textbooksour

T H E E m p I r E a p p r oaC H Every subject becomes easier to understand with visual, real-world examples. You’ll easily relate every concept and technique to real-life experiences. Everything you learn is formatted so you can think about it in the context of an actual salon environment.

I H av E m ov E d a r oun d T H E C ounT ry

a n d H av E

Adaptation of the Brush cut and disputed

bob cut with forward movement.

o p p o rT un I T I E s Fo r s a lo n a n d b E au T y

p r o F E s s I o na l s H av E n E v E r b E E n b E T T E r !

geno stamporaConsultant and Motivational Speaker

had to search for work.

b E n da b l E E a r s :Another unique feature that makes CLiC mannequins easier to use is their life-like ears.

un I v E r s a l no n - s l I pru b b E r b a s E I n s E rT:CLiC mannequins feature a base that snugly fits allstands, providing stability for any procedure you choose to perform.

naT u r a l H a I r I m p l a nTaT I o n a n d d E n s I T yHair is implanted at different angles to represent how it would grow naturally on a human head. Density also varies in different areas on a CLiC mannequin. As a result, the hair reacts to styling in a more natural way.

E y E l a s H E sRealistic eyelashes and high-fashion makeup add a special finishing touch when you work on a CLiC mannequin.

naT u r a l C u T I C l E a l I g n m E nTEach hair is aligned with the cuticle in the same direction, mimicking the qualities of a natural head of hair. This creates a smooth look with extra durability under styling stress.

to simulate a rich variety of clients, you receive

we’ve combined hair implantation technology with artistry and refinement to bring you these beautiful, life-like mannequins.

five different mannequins

tools of l E a r n a n d p r aC T I C E

w I T H T H E

your trade

An adaptation of the l-Cut with longer lengths in interior, styled tight on sides and back with a loose bold top.43

your tools are progressive in the industry including:

:: Brushes and irons with ceramic & thermal ionic technologies

:: Professional-quality air former and shears

:: Marcel curling iron for realistic salon performance

:: flat iron with microprocessor for faster heat-up &

tourmaline ceramic plates for an easy glide

:: 2 pieces of Empire-branded luggage for easy

storage & transportation of your kit

as you do in your career

toolsyou’ll use the same

classroomin the

To p l E a s E E v E ry C l I E nT

I n you r s a lo n

C a r E E r - r E a dy

m E a n s

Combination of the boxed bob with forward fringe layers, tussled finished style.

being prepared

will be there to guide you every step of the way

educatoryour

you’ll always be involved in one of three classroom activities:

learning from the educator

Watching a demonstration

Practicing the technique yourself

you’ll use real professional products in the classroom:

: : the top five Stylist Choice Awards; products voted on and used by professionals

: : A diverse mix of professional products—because different hair types react better to the right products

b oT H g o l dw E l l a n d a r r o j o H av E a n E x C E l l E nT r E l aT I o n s H I p w I T H E m p I r E

E d uC aT I o n g r ou p. no w T H aT a r r o j o a n d E m p I r E E d uC aT I o n g r ou p a r E b oT H

E x C lu s I v E g o l dw E l l u s E r s a n d a dvo C aT E s , m o r E o p p o rT un I T I E s C a n b E Foun d

T H aT b E n E F I T T H ou s a n d s o F F u T u r E p r o F E s s I o na l s .

Cory CoutsPresident & CEO of KPSS

“ “

a s a n E d uC aTo r , T E aC H I ng I n a n d ou T o F s C H o o l s

naT I o n w I d E , I H av E Foun d E m p I r E To b E T H E b E sT: aT T H E

To p o F E d uC aT I o n , Fo rwa r d -T H I n k I ng a n d p r o F E s s I o na l .

E m p I r E g r a d uaT E s d o

get the bestDennis BernardFounder/CEO, Dennis Bernard, Inc. “Power tools for haircolor”

education.

Upswept finished texture style.51

enhances your educational experience

technology

Empire uses classroom technology like interactive white boards, digital textbooks, and integrated videos. Every

Empire educator is trained to:

: : animate concepts in your textbook

: : Draw on a textbook page to illustrate important points

: : save images and email them to students

: : integrate videos into your classroom education

T H E E m p I r E a p p r oaC H Your Educators are trained to bring your classroom experience to life through our interactive technologies that have been woven into every curriculum of your pre-salon education. You will not just see concepts, you will see them come to life!

classroom

long layers texture enhanced with red tonal colors.

T H E C o s m E To lo gy I n d u sT ry I s un pa r a l l E l E d

I n o p p o rT un I T I E s . I ’ v E s H a r E d s o m a n y H a p py

m o m E nTs a n d H E l p E d s o m a n y T H r oug H T H o s E

Toug H T I m E s . b E I ng a p l aT Fo r m a rT I sT H a s l E d

m E a r oun d T H E wo r l d g I v I ng m E d I r E C T I o n a n d

pu r p o s E I n E v E ry T H I ng I d o .

To w H aT you C a n E x p E r I E nC E I n T H E

b E au T y I n d u sT ry.

suzie BondOwner of Perfect 5th Salon, Color Educator, Platform Artist, and Member of L’Oréal Professionnel Portfolio Artistic Team

there are no limits“

you’ll learn to build your own

book of

Put your skills to work before you ever leave school:

:: Envision and execute your own creations

:: Get referrals to expand your business

:: Suggest and sell products that meet your

guests’ needs

:: Practice cutting, styling, makeup application,

manicuring, pedicuring and chemical application,

in a simulated salon environment

and keep them coming back

guests

T H E E m p I r E a p p r oaC H Our schools are fitted with different types of equipment and products found in a wide variety of salon environments. For example, you will learn to mix colors in both the English and Metric Systems.

59heavily textured finished style.

I wa k E u p “I g E T away w I T H E x p r E s s I ng m y I n d I v I d ua l sT y l E

a n y way I wa nT. I F E E l m uC H s aT I s FaC T I o n F r o m

H E l p I ng a C l I E nT w I T H H E r H a I r C H a l l E ng E

a n d E n j oy l aug H I ng w I T H H E r w H I l E C r E aT I ng

s o m E T H I ng n E w To b o o sT H E r C o n F I d E nC E .

I a m s o luC ky To b E a H a I r sT y l I sT !

Brig Van ostenOwner of p!ay hair loungeStylist & winner of Shear Genius 3

excited to goto ‘work.’

at our annual expo, you can:

: : Attend classes led by top platform artists and stylists

: : See demonstrations of the newest, hottest and most innovative products

: : Compete with future professionals from all over the country at our National Competition

: : Interview with potential employers for practice or a possible job offer

C o m p E T I T I o n I s p r E pa r aT I o n

Empire Graduate Jimmy VanBoxel Jr., member of the United Olympic Hair Styling Team, represented the Olympic Team during the Chicago Hair Show and World Championships of Hairdressing, promoted his company, Uberzoot! Hair Co. and displayed his talents in a documentary about competitive hairstylists. He says:

T H E b E n E F I Ts o F C o m p E T I T I o n s a r E T H aT

you ’ r E s o w E l l T r a I n E d . . . T H aT I n a s a lo n

I T ’ s E a sy.

expand yourhorizons

Attendance at future Professionals Expo is optional; an additional charge will apply. See your Student fAQs sheet for additional information.

powerfulE m p I r E sT u d E nTs

b E n E F I T F r o m

partnerships

Combination adaptation of the disrupted bob and sliding wedge with ribbons of color technique applied to a non-oxidative base.

T H E m a sT E r s o F b E au T y wo r k s H o p s a n d C l a s s E s w I l l E nC ou r ag E

s a lo n p r o F E s s I o na l s To pa rT I C I paT E I n a dva nC E d E d uC aT I o n , l E a r n

n E w s k I l l s , a n d g a I n T H E C o n F I d E nC E a n d C r E aT I v I T y r E qu I r E d

To m E E T a n d E x C E E d T H E E x p E C TaT I o n s o F To day ’ s C o n s u m E r s .

m a sT E r s o F b E au T y p r ov I d E s I n s I g H T a n d I n s p I r aT I o n , a n d H E l p s

sTa b I l I z E a n d E n H a nC E T H E C a r E E r s o F b E au T y p r o F E s s I o na l s a l l

ov E r T H E C ounT ry. I T ’ s a Fa nTa sT I C o p p o rT un I T y To C o nT I nu E ou r

C o m m I Tm E nT o F r a I s I ng sTa n da r d s I n T H E H a I r d r E s s I ng C r a F T.

Nick ArrojoTV personality and industry icon, owner of Arrojo Studio in Soho, 2-time Platform Artist of the Year, and Empire Partner in Masters of Beauty Advanced Education Program

as an empire student you:

: : Gain access to exclusive Masters of Beauty courses and work hands-on with the Nick Arrojo Master Styling team

: : hone your technical skills and increase your income potential

: : learn the techniques developed by Nick & Empire Beauty Schools

: : Earn your advancement seal toward Masters of Beauty certification

: : Perfect your skills in hair Cutting, hair Coloring, finishing techniques or Makeup Artistry

register to see nick liVe during his hands-on and personal training workshop. or, attend our skill certification classes led by arrojo Master stylists. sign up today at mastersofbeauty.com

exclusivegain access to empire’s

mASTERSB E A U T Yof

Attendance at Masters of Beauty programs is optional; an additional charge will apply. See your Student fAQs sheet for additional information.

Mid-length layers adapted from the Savage-180 degree cut, styled close

m y l I F E I n C o s m E To lo gy C o nT I nu E s To b E a T r E a s u r E

I a p p r E C I aT E E v E ry day. b E I ng a b l E To“

b E I ng a b l E To C r E aT E b E au T y, b E I ng a b l E To T E aC H

oT H E r s H o w To E n H a nC E ou r wo r l d . . . a l l o F T H aT

H E l p s m E d E F I n E m y pu r p o s E . I F E E l I wa s b o r n To

‘ C o lo r T H E wo r l d .’

Beth minardiCelebrity hair colorist and salon owner, acclaimed hair color educator, and 2010 North American Hairstyling Awards Lifetime Achievement Award Winner

help a personfeel better,“

you’ll benefit from our relationships with some of the most creative, innovative and forward-thinking names in the industry, like Regis Salons.

r E g I s s a lo n sOur strategic alliance with leading salon brand Regis Corporation provides you with the brand power to pursue the career of your dreams with thousands of job opportunities nationwide in salons such as: Regis Salons, MasterCuts, Super Cuts and Jean louis David.

I T ’ s a T r E m E n d ou s I n d u sT ry. T H E m o r E you a r E

p r E pa r E d , T H E m o r E s uC C E s s F u l you a r E g o I ng To

b E . E m p I r E o F F E r s you T H E b E sT o F o p p o rT un I T I E s .

E m p I r E ’ s C u r r I C u lu m a n d T E C H no lo gy b r I ng T H E

C l a s s r o o m To l I F E . a n d H av I ng a pa rT n E r s H I p

w I T H r E g I s I s a g r E aT b E n E F I T – w H E n you a r E

lo o k I ng Fo r T H aT j o b a s a sT y l I sT, T H E r E ’ s a n

o p p o rT un I T y Fo r you To g o F r o m E m p I r E I nTo

o n E o F T H E r E g I s d I v I s I o n s .

gordon NelsonInternational Creative Director and Executive Vice PresidentRegis Corporation

“industry

are an investment in your future career

partnerships

live what

““

Adaptation of the renegade cut.

I s m y p E r s o na l b E l I E F o F H o w To d E F I n E a s uC C E s s F u l

l I F E . a s a H a I r p r o F E s s I o na l , I a m b l E s s E d To u s E T H E

Ta l E nT I n m y H a n d s a n d T H E C a r I ng I n m y H E a rT To

H E l p m y g u E sTs lo o k a n d F E E l b E au T I F u l F r o m T H E

I n s I d E ou T.

Debra PenzonePresident of Charles Penzone SalonsMotivational speaker and author of the MyTrueBeauty series

you love

Empire Beauty School graduate, Laura Umpierrez, works as an assistant at the famous Julien Farel Salon on Madison Avenue in NY.

while we pursue a common mission, “to create opportunities for people to improve their lives,” we know that every student is unique and has personal:

: : C a r E E r g oa l s

: : d r E a m s

: : C r E aT I v E E x p r E s s I o n

Our job at Empire is to empower you to do what you want—in your way.

empire’s core Values:IntegrityCustomer DedicationCo-Worker/team focusContinuous ImprovementPassionate Commitment

individualityat empire, we celebrate your

We want you to start working toward your career goals, and because we know that life doesn’t always go exactly the way you plan we’ve created the Empire CARES Student Assistance Program. When you experience personal challenges that might stand in the way of your success, you can reach out to our dedicated staff member who will help you work through these hurdles so you can keep moving forward.

A short version of the boxed bob or zero-degree cut.75

involved in the cause

ou r sT u d E nTs a r E

Empire Beauty Schools has always been a family business, and you will see that we have the values of a family. As the third generation of the Schoeneman family to lead Empire, and with a fourth on board, we will always give back to the communities where our schools are located. That is why I am proud to lead the Empire Gives Back program. It gives me another chance to live Empire’s core purpose every day…creating opportunities for people to improve their lives. Through this effort, our students, educators and administrators have helped thousands of people in need all across the country. I could not be more delighted with our team’s efforts and can only see it growing with our continued expansion. Frank schoenemanEmpire Education Group Chairman and CEO

F r a n k ly s p E a k I ngF r a n k s C H o E n E m a n ’ s Ta k E o n p H I l a nT H r o py & C o m m un I T y

: : Over the past 5 years Empire has raised nearly $1 million in support of causes and in communities across the country

: : Empire partners with and supports CUt It OUt, which helps bring awareness to domestic violence and provide support for victims

every one of empire’s cosmetology schools are involved in:

: : Empire students receive training to identify signs of domestic abuse and refer clients to people who can help

: : Schools participate in fundraising for local shelters – where victims of abuse can go for help

: : On National Day of Beauty, 100% of service revenues are donated to local women’s shelters across the nation

E n H a nC E d sT u d E nT T r a I n I ngpu b l I C awa r E n E s s a n d E d uC aT I o n

F un d r a I s I ngv I C T I m s u p p o rT

pu b l I C s E rv I C E a n nounC E m E nTs

m E d I a ou T r E aC H. . . a n d m o r E

2011-2012National

Supporter

PhOtO COURtESy Of EMPIRE BEAUty SChOOlS PARtNER DESIGN ESSENtIAlS ®

you r C a r E E r o p p o rT un I T I E s I n T H E C o s m E To lo gy

I n d u sT ry a r E “

79Natural curl finished style with long layers.

C o m m I Tm E nT a n d pa s s I o n To s uC C E E d !

martin DaleVP Matrix Education

limited only

by yourimagination,

empire is dedicated to protecting the earth and our precious natural resources. To reduce

our carbon footprint, we are:

: : Recycling hair to create hairmats used to soak up oil spills

: : Reducing energy usage by approximately one third

: : Using more environmentally-friendly salon products—including Regis Designline PURE Results

: : Inspiring future salon professionals to be environmentally-conscious

empire loves thecolorgreen

T H E E m p I r E a p p r oaC H Our new environmentally-friendly concept schools in Lauderhill & West Palm Beach, FL, Pineville, NC, Springfield, PA, Morrow, GA, Paramus, NJ, Speedway, IN, Savannah, GA & Greensboro, NC. Our Lauderhill, FL school won “Green Models of the Future;” and was winner of the Green Conscious Salon Certification.*

: : 50% water reduction devices: : 40% savings in natural gas: : low voltage halogen lighting

and motion sensing light controls

: : Floors made of 100% recyclable material: : green paint products: : heat recovery ventilation system: : custom-built recycling centers

*from the florida Association of Beauty Professionals

I H av E a lways u s E d T H E g r a d uaT E sT u d E nT r E s ou r C E

o F E m p I r E — a l l I C a n s ay I s ‘ k E E p u p T H E g o o d wo r k

you a r E d o I ng a n d k E E p s E n d I ng ““

83Smooth long lengths style with feather eyelashes.

tony FanelliConcept Elite SalonNew York

talentedgraduates.

media recognition

empireW

attractsempire in the news:

: : Empire’s charitable efforts were recognized on Fox, a&e, beT Jazz, Food network, hgTV, Tlc, hallmark channel, TV guide, and many more.

: : Make-up artist Magazine featured Empire’s acquisition of the famous M.G. Westmore Academy of Cosmetic Arts, and Empire’s plans to expand the program across the country

: : american salon Magazine produced a special insert featuring National Cosmetology Association’s adoption of cuT iT ouT. Empire was described as an industry leader for bringing the program into schools nationwide.

: : seventeen.com featured Empire student Sylvia Winfield in an article about her 1st place finish at future Professionals Expo just months after she graduated.

Adaptation of the disruptive bob with highlights and texture.

your passionm ay you F I n d a n d pu r s u E

At’s R

at empire, we work individually with each student to make all the important decisions:

: : b E I n Fo r m E d : We want you to have all the information you need to make the decision that’s right for you. for more information about the income potential of graduates in each program as well as our graduation rates, the median debt of students who completed the program, and other information, please visit our website at: www.empire.edu/consumer-info

: : C H o o s E a sTa rT daT E We’ll help you determine the best time to start classes—based on your personal circumstances.

: : C H o o s E a s C H E d u l EWe offer full and part-time schedules at most campuses, so you can balance your education and your life.

we help decide what’s right for you

Disrupted bob with long textured lengths in frontal area.

yoursto define

s uC C E s s I s

make your education affordable

together

no two students have exactly the same financial circumstances. so we:

: : Provide a workbook that helps you apply for federal student aid

: : Walk you through the steps to complete the financial assistance* application process

: : Give you access to Empire’s fA website: http://financial.empire.edu

: : Create an individualized financial plan based on your application and eligibility

: : Encourage you to research and apply for scholarships and other outside funding

At’s R

we work

*financial assistance available to those who qualify. 93

a C a r E E r I n E sT H E T I C s H a s o F F E r E d m E T H E a b I l I T y

To TouC H s o m a n y p E o p l E I n a m E a n I ng F u l way.

T H I s I n d u sT ry I s “

I a m a n E sT H E T I C I a n a n d a C E o , a n d I l I v E m y

d r E a m E v E ry s I ng l E day !

lydia sarfatiFounder/CEO Sarkli-Repêchage, Ltd.

nurturing,

ever-evolving. passionate &

Disrupted texture with low lights.

StylED ExClUSIvEly fOR EMPIRE BEAUty SChOOlS By NICK ARROJO

Susan Santolucito, an Empire graduate and current hairstylist works at the high-end Acote salon in Boston, MA

If cosmetology is the career for you and Empire is the place to get you there, you’ve already made the important decisions. your next steps are:

: : Enroll in the program, schedule and start date of your choice

: : Complete your financial planning process

: : Attend orientation, where you’ll meet fellow students and educators—bring your family and friends along with you

: : Start school – expand your knowledge and skills

: : Successfully graduate

: : Earn your cosmetology license

: : Start your career and celebrate your success!

is within reach

dreamcareer your

T H E d E C I s I o n you m a k E To b E g I n you r C a r E E r

w I l l o p E n s o m a n y d o o r s . I sTa rT E d m y C a r E E r I n

T H I s I n d u sT ry a s a n E m p I r E sT u d E nT m a n y y E a r s

ag o a n d H av E H a d a n I nC r E d I b l E j ou r n E y. you

w I l l To o I F you sTay Fo C u s E d o n T H E v I s I o n you

H av E Fo r you r F u T u r E a n d n E v E r l E T a n yo n E

o r a n y T H I ng sTa n d I n you r way. I F you m a k E

T H I s p r o m I s E To you r s E l F a n d you wo r k H a r d

a n d C o m E To s C H o o l E v E ry day you a r E I n Fo r a

C a r E E r T H aT w I l l b E b oT H r E wa r d I ng a n d F un .

Catherine KlepeiszEmpire Education Group Senior Vice President of Education

t stARte

yourself in your new career

picture

1. Bureau of Labor Statistics, U.S. Census Bureau; 2006/2007 figures2. Job Demand in the Cosmetology Industry, 2007, National Accrediting Commission of Cosmetology Arts & Sciences,

December, 20073. Occupational Outlook Quarterly, United States Department of Labor, Fall, 20074. Occupational Outlook Handbook, 2008-2009 edition, Bureau of Labor Statistics, U.S. Department of Labor, December, 20075. Occupational Outlook Handbook, 2010-2011 edition, Bureau of Labor Statistics, U.S. Department of Labor, December 20096. Bureau of Labor Statistics, Occupational Employment Statistics, Occupational Employment & Wages, May 2010

http://www.bls.gov/oes/current/oes395012.htm 7. Professional Beauty Association, Economic Snapshot of the Salon & Spa Industry, June 20118. U.S. News and World Report, Liz Wolgemuth, The 30 Best Careers for 2009, December 2008

http://money.usnews.com/money/careers/articles/2008/12/11/the-30-best-careers-for-2009.html

98Printed in China

Empire Edge (5th Edition)

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