Emmett London: Handmade

Anatomy of the shirt

Emmett London. A modern take on theJermyn Street tradition ofBritish shirt making.Throughout the company’s18-year history, RobertEmmett’s style has definedits clothing: authenticity,energy and innovation —shot through with a dash of humour.

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CONSULTATION

Emmett Handmade provides a uniqueconsultancy service. The result: a shirt thatis not only perfectly tailored to your shape,but also tailored to your personality, yourstyle, your occupation.

The made to measure process begins with a consultation — we initiate an ongoingdialogue with you. This starts the processof the shirt’s evolution.

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First, we ensure a perfect fit. To create a shirt customised precisely toyour physique, we take a total of twelvemeasurements.

MEASUREMENTII

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Robert Emmett travels to the top Italianmills and European trade fairs to assemblethe best selection of shirting fabrics inLondon — an array of more than 700cloths; from the finest two-ply to the bestroyal linen.

FABRICSIII

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A simple shirt design can express a vastvariety of styles and cuts. For instance,Emmett Handmade offers a range of morethan sixty collar shapes; thirteen types ofcuff. As well as different fronts, backs andpocket designs.

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The synthesis of consultation,measurement, fabric and style. The elements of the shirt are woventogether into a unique, tailored design.Each Handmade shirt carries its ownnarrative, its own personality.

DESIGNV

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A Handmade shirt takes five weeks tomake. Quality and attention to detail are —of course — paramount.

ORDERVI

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Your unique shirt arrives completed. We then call you in, to ensure it is perfectlyfitted to you.

FINAL FITTINGVII

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HANDMADE

MADE-TO-MEASURE ENQUIRIES

handmade@emmett.co.uk

City +44(0)20 7247 1563

West End +44(0)20 7925 1299

PRESS ENQUIRIES

Lara Mingay

lmcommunications@mac.com

+44(0)20 7351 7529

www.emmettlondon.com