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8/7/2019 Emergning Trends in Retail Formats
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Trends in Indian Retail Sector
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TODAY WE’LL HAVE FUN - N ALSO WE’LL LEARN !!!
• Evolution of Indian Retailing• What is Retailing
• Retail Formats• Retail Statistics• Major Players in Indian Retail Industry• What are the opportunities like in Retail Sector
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Industry Evolution
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Industry Evolution
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Industry Evolution
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Ind
ustr
yEv
olu
tion
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Industry Evolution
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Later Titan successfully created an organized retailing
Industry Evolution
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The latter half of the 1990s saw a fresh wave of Pure Retailers.
Industry Evolution
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Crossword and Fountainhead in books.
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Post 1995 onwards saw an emergence of shoppingcenters,
Emergence of hyper and super markets trying to
provide customer with 3 V’s - Value, Variety andVolume
Expanding target consumer segment: The Sachet
revolution - example of reaching to the bottom of thepyramid.
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Retailing formats in India
Malls:
Ranges from 60,000 sq ft to 7,00,000 sq ft andabove. They lend an ideal shopping experience
with an amalgamation of product, service andentertainment, all under a common roof.Examples include Shoppers Stop, Piramyd,Pantaloon, SJS, Central.
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Specialty Stores:
Chains such as the Bangalore based Kids Kemp,
the Mumbai books retailer Crossword, RPG'sMusic World and the Times Group's music chain
Planet M, are focusing on specific market
segments and have established themselves strongly
in their sectors.
Retailing formats in India
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Specialty Stores:
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23 months ago: Managing Director of The Walt Disney Company (India), Rajat Jain, (L),
holds a balloon as chairman of RJ Corporation, Ravi Jaipuria (R).
Disney Consumer Products to source and market Disney character branded greeting cards,
stationary, arts and craft and party products through specialty stores
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Specialty Stores:
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Discount Stores:
As the name suggests, discount stores or factory
outlets, offer discounts on the MRP through
selling in bulk reaching economies of scale or
excess stock left over at the season. The product
category can range from a variety of perishable/non perishable goods
Retailing formats in India
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Discount Stores:
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Department Stores:
Large stores ranging from 20000-50000 sq. ft,
catering to a variety of consumer needs. Further classified into localized departments such asclothing, toys, home, groceries, etc.
Retailing formats in India
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Hypermarts /Supermarkets:
Large self service outlets, catering to variedshopper needs are termed as Supermarkets.
Super Markets can further be classified in to minisupermarkets typically 1,000 sq ft to 2,000 sq ft andlarge supermarkets ranging from of 3,500 sq ft to
5,000 sq ft. having a strong focus on food &grocery and personal sales.
Retailing formats in India
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Convenience Stores:
These are relatively small stores 400-2,000 sq. feetlocated near residential areas. They stock a limited
range of high-turnover convenience products andare usually open for extended periods during theday, seven days a week. Prices are slightly higher due to the convenience premium.
Retailing formats in India
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Retailing formats in India
CASH AND CARRY
RETAIL FDI ISSUE
Food and non food items to professional business ,
institutions, restaurants and local retailers
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W ld C tli t
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Worlds Costliest
Perfumes
Only ten bottles were
designed from exclusive
Baccarat crystal decorated
with 18 carat gold and 5
carat white diamond.
The Imperial Majesty cost
$215,000 for 16.90 ouncesbottle and was available
only for the Christmas
holiday season of 2005. OR
4,96,153.8 INR for 30 ML.
Clive Christian; made in the UK.
Clive Christian: The Imperial Majesty
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Vertu Cobra Cellphone: $310,000.
(1Crore 48 Lac 88 Thousand Indian Rs.Only )
Features Justify The Price?
LUXURY RETAILING
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Convenience Stores:
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MBO’s :
Multi Brand outlets, also known as Category Killers,offer several brands across a single product category.
These usually do well in busy market places andMetros.
Retailing formats in India
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RURAL RETAILING
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Major Players in Indian Rural Retail
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Mobile Van at Kasargod
1000 In Store
Demonstrators at Dealer
counters in Rural Cities
Promotion of Sampoorna
TV’s
Cookery Classes at
different locations for
Rural Housewives
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Hariyali Bazaars
GODREJ AGROVET LTD
Mahindra Shubhlabh Services Ltd (MSSL), a subsidiary of
Mahindra and Mahindra Ltd
DCM Sriram Consolidated Ltd. (DSCL)
Triveni Khushali Bazaar (TKB)
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Triveni Khushali Bazaar (TKB)
Empowering Women Consumers – Shakti Case Study
KISAN SEVA KENDRA -
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KISAN SEVA KENDRA -
IOC
ITC's eChoupal Initiative
Recent Trends contd
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Recent changes:Recent changes:
Recent Trends contd.
Trial & Error:
Pantaloon Retail India
Fashion Station (popular fashion),Blue Sky (fashion accessories),
aLL (fashion apparel for plus-size individuals),
Collection i (home furnishings),
Depot (books & music) andEzone (Consumer electronics).
Recent Trends contd
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Recent changes:Recent changes:
Recent Trends contd.
Land mark group also operates
multiple formats such as
hypermarket (Max),
departmental store (Lifestyle),
Shoe mart and Funcity8 etc.
Emergence of Wholesale Clubs
Recent Trends contd
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Recent changes:Recent changes:
Recent Trends contd.
Food Bazaar have made the transition
from just a grocery retailer to developing emotional
bonding with shoppers by providing some valueadded services to the shoppers.
Emergence of Private-Label Brands:
Live chakki:
Fresh Juicecounter:
Live dairy:
Live kitchen:
Recent Trends contd
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Recent changes:Recent changes:
Recent Trends contd.
Category Killer: A New Concept
imported from U.S.:
In India, Mega- Mart is one sort of category killer
which sells apparel products
e-Retailing:
Recent Trends contd
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Recent changes:Recent changes:
Recent Trends contd.
e-Retailing:
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Easybuymusic.com
Electronic Retailing
Recent Trends contd
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Recent changes:Recent changes:
Recent Trends contd.
RFID
Security
Technology
Recent Trends contd
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Issues in Catalog Retailing
Low Start Up Cost Evolution of Multi-Channel Offering
-Electronic Channel, Stores
Increasing Mail Costs
Clutter from other Catalogs
Recent changes:Recent changes:
Recent Trends contd.
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Road Ahead
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Finally, it is not the format that gives business sustainability
rather it has to deliver the value to the customer.
marketer has to address family sensibilities more rigorously to
woo Indian customers.
Indian customers have become more sensitive to quality,
customer service and status.
He/She is ready to pay, sometimes, astronomical sums
provided their needs are satisfied. They are basically lookingfor an experience which is more of cognitive than physical. In
brief, Jo Dikhta Hai Wo Hi Bikta Hai.
Road Ahead
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Sources
AT Kearny
Forrester Research 2006
KPMG-FICCI Report
http://www.indiainbusiness.nic.in/
Lakshmi Narayanaswamy (203/43) Mudit Sharma (222/43)
FDI in Retail Sector in India, Arpita Mukherjee, Nitisha Patel, ICRIER Publication,pg.31
India Retail Hand book ,ICICI and AC Neilson , ORG Marg ( 2006)
Living it Up, India Today, August, 22,2005, pp.86
Marketing White Book (2006), Business World, pp.237,114-115.
Non-Store Retailing, Retailing in India, Euro monitor Report, 2006
Retailing in Punjab: 2010 and beyond (2006), An image & CII study.
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