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1
Business Agility EMC and Exponential-e
Andy Bant Cloud Business enablement manager
2© Copyright 2012 EMC Corporation. All rights reserved.
Our Global Presence53,500 People Across 85 Countries
Melbourne, Australia
Rio de Janeiro, Brazil
Hopkinton, MAGlobal Headquarters
Bedford, MA
Franklin, MA
Cambridge, MA
Roy, UT
Singapore
Durham, NCApex, NCIrvine, CA
Burlington, Ontario
Duluth, GA
Santa Clara, CAPalo Alto, CA
Pleasanton, CA
Bangalore, India
Brentford, UK Vienna, AustriaPau, France
Rotterdam, Netherlands
St. Petersburg, Russia
Cairo, Egypt
Tel Aviv, Israel
Beijing, China
Shanghai, ChinaTokyo, Japan
Seoul, S. KoreaBe'er Sheva, Israel
R&D Center
Centers of Excellence
Customer Support Center
Executive Briefing Center
Global Solution and Engineering CenterManufacturing Center
Direct Presence
Seattle, WA
Chengdu, China
as of October 18, 2011
Sydney, Australia
Cork, Ireland
3
“Every now and then things
happen that are so enormous
that you can not standby and
do nothing, hoping not be
effected"
4© Copyright 2012 EMC Corporation. All rights reserved.
5
9-Year $26.8B Investment In Market Leading Technology
2003-2011
M&A $14.5B
R&D $12.3B
EMC Business Transformation
2003AND BEFORE
2005
2007
2009
ENTERPRISESTORAGE
INFORMATIONLIFECYCLE
MANAGEMENT
INFORMATION & VIRTUAL
INFRASTRUCTURE
JOURNEYTO THECLOUD
2012CLOUD &BIG DATA
6
Two Fundamental Challenges
LowerOperational
Costs
IncreaseRevenue
63%MAINTAIN
37%INVEST
ESG, 2012 IT Spending Intentions Survey,Jan 2012
7
Explosive growth of stuff
8
Architectural Assumptions are changing
9
Virtualization Layer - Cloud OS
Network Storage Server Security
The Software-Defined Data Center
VirtualData
Center
VirtualData
Center
VirtualData
Center
VirtualData
Center
VirtualData
Center
Software-DefinedData Center
Services
10
Enterprise IT Provides Control & Reliability
TrustedControlled
ReliableSecure
Enterprise IT
11
Public Clouds Introduced Greater Agility
SimpleLow CostFlexibleSelf-Service
TrustedControlled
ReliableSecure
Public CloudEnterprise IT
12
IT Risks Loss Of ControlPublic CloudEnterprise IT
TrustedControlled
ReliableSecure
“22% Use a Non-IT Provisioned Service To Perform Their Job”
Forrester, “Empowered Business Technology Defined,” 18 July 2011
“41% Information Workers use Personal Cloud Services”
Forrester, “The Personal Cloud: Transforming Personal Computing, Mobile, and Web Markets,” 6 June 2011
SimpleLow CostFlexibleSelf-Service
13
Deliver IT-As-A-Service (ITaaS)IT Must Transform To An “Internal SP”
Deliver Improved Business Agility.
Provide Value To Business Top-Line.
Maintain Trust And Control.
Simplify Consumption of Internal/External Services.
14
IT Production Infrastructure Focus
Business ProductionApplications Focus
IT-as-a-ServiceBusiness Focus
With Many Benefits Along The WayITaaS Is Goal of the Cloud Journey
% Virtualized
StandardizationAutomation
SimplicityEfficiencyProtection
ScalabilityContinuitySecurity
79%
EMC is here
100%86%
15%
30%
40%
15
Critical To Consuming Both Internal & External Services
ITaaS Requires a Hybrid Cloud Infrastructure
Private
Automated HybridCloud Infrastructure
Public
InfrastructureTransformation
16
Critical to Consuming Any ApplicationThe New Application Platform
ApplicationTransformation
InfrastructureTransformation
Private Public
New Application Platform
Automated HybridCloud Infrastructure
17
Critical to Consumer-Style Choice ComputingAccess Applications From Any Device
ApplicationTransformation
InfrastructureTransformation
End User ProvisioningTransformation
Private Public
New Application Platform
New End User Computing
Automated HybridCloud Infrastructure
18
TR
US
TEnd-To-End Trust and AutomationThe New Technology Model
A U
T O
M A
T I O
N
ApplicationTransformation
InfrastructureTransformation
End User ProvisioningTransformation
Private Public
New Application Platform
New End User Computing
Automated HybridCloud Infrastructure
19
Storage Mobility
Solutions for Transformation
Unified Storage
Backup And Recovery
Management
Scale-OutBlock Storage
Enterprise Applications
Scale-OutFile & Object
Big Data Applications
20
Storage Mobility
Management Watch 4 net
VPLEX RecoverPoint
EMC Technology for Transformation
Unified Storage
Backup And Recovery
Scale-OutBlock Storage
Enterprise Applications
Scale-OutFile & Object
Big Data Applications
Data Domain, Avamar, NetWorker
VMAX VNX / VNXe Isilon Atmos
21© Copyright 2012 EMC Corporation. All rights reserved.
INFORMATION
NEW & EXISTINGBUSINESS APPLICATIONS
VMWARE CLOUD OS VMWARE CLOUD OS
NEW DEVICES
INFORMATION STORAGE INFORMATION PROTECTION
EMC Portfolio
NEW ANALYTICAPPLICATIONS
Identity Security
Information Security
22© Copyright 2012 EMC Corporation. All rights reserved.
What ever you build, be sure the foundations are solid!
23© Copyright 2012 EMC Corporation. All rights reserved.
CLOUD REQUIREMENTS IDEAL INFRASTRUCTURE
Infrastructure Matters For Cloud Computing
Low-Cost Operations• Simplified Management• Lower Service Provisioning Cost
Infrastructure-As-A-Service • Integrated Compute, Network, & Storage Resources
Self-Service Consumption Model • Physical Resources Deployed Through APIs & Policies
Elastic Resource Allocation• Rapid Scalability Of Virtual & Physical• Automated Deployment
Shared Pools Of Resources• Virtualization Optimized• Resource Abstraction
24© Copyright 2012 EMC Corporation. All rights reserved.
Next-Generation Unified StorageOptimized for today’s virtualized IT
Affordable. Simple. Efficient. Powerful.
VNXe3150 VNXe3300 VNX7500VNX5700VNX5100 VNX5500VNX5300
25© Copyright 2012 EMC Corporation. All rights reserved.
The VNX Family to help you to do more……
755755 VNX VG2
VNX VG8
33003150
Affordable. Simple. Efficient. Powerful.
Modular Unified
Gateway
Taken our strengths and the strengths of all our competitors and created the best of breed
Ability to widen your solutions (biggest range)
Unique: Fast and flash-Performance-Less drives save money
Monitor tools:Show you what is happening, help
identify bottlenecks
VNX advanced Analytics
VNX with Watch4net,
expand
Unisphere
Infinite storageLeverage the cloud
26© Copyright 2012 EMC Corporation. All rights reserved.
Virtualization Changes EverythingTo move to virtual servers demands new storage solutions
Virtual server pool
Self-Optimizing Storage Pools
Storagesystem
Discrete servers
Static RAID Groups
Storagesystem
RAID groups Storage pool
AUTOMATIC DATA OPTIMIZATION
AUTOMATIC APPLICATION OPTIMIZATION
27© Copyright 2012 EMC Corporation. All rights reserved.
FLASH 1st Data StrategyHot data on FAST Flash SSDs, cold data on dense disks
“Hot”High Activity As data ages, activity
falls, triggering automatic movement to high-capacity disk drives for lowest cost
Highly active data is stored on Flash SSDs for fastest response time
Movement Trigger
FlashSSD
“Cold”Low Activity
Data
A
ctiv
ity
High- capacity
HDD
Data Age
28© Copyright 2012 EMC Corporation. All rights reserved.
3 to 10 Times the PerformanceRun applications faster than ever
• 3x the number of users
• 3x the number of transactions
• 10x the performance at 1/8th the TPM cost
• 3x the number of users and transactions
• 3x the number of transactions
• 10x the performance at 1/8th the TPM cost
• 3x faster VDI boot time
• 3x quicker VDI refresh time
29© Copyright 2012 EMC Corporation. All rights reserved.
Taking Data Delivery to the Next LevelVNX enhanced with host-based read caching
SSDs as option
FAST LUNs
FAST Poolswith FAST Cache
FAST Cache & FAST VP
VFCache
2008 2009 2010 2012
Perf
orm
ance
Effi
cien
cy
2011
VNX5500-F(Flash array)
30© Copyright 2012 EMC Corporation. All rights reserved.
Optimized for VirtualizationIndustry-leading integration
Virtual Server Administrator
Storage Administrator
VAAI* offloadvCenter Server
Integrationand VASA**
UnisphereLess net I/O
More VMs
Faster response
SAN and NAS connect
Manage storage and VM resources in unison
Control offload functions and integrated replication
Manage storage and VM resources in unison
Control offload functions and integrated replication
* VAAI = VMware vStorage APIs for Array Integration
** VASA = VMware vStorage APIs for Storage Awareness
31© Copyright 2012 EMC Corporation. All rights reserved.
Best Storage for Virtual EnvironmentsBy 2014, 50% of storage capacity will be in virtualized environments*
4% 8%12%
13%
19%
EMC44%
5%3%3%
6%
29%
EMC53%
Which is your storage vendor of choice in
virtualized server environments?
VNX is rated #1 as the best productfor VMware integration
VNX and VNXe wins 2012 award in Storage
Virtualization categoryJanuary2012
“2012 Virtualization Review Reader’s Choice Awards and Buyers Guide
”
#1
Source:“VMware Storage Integration Journey,” Wikibon, April 2011
Source:“Goldman Sachs IT Spending Survey,” September 2011
*“Worldwide Storage and Virtualized x86 Environments 2010–2014 Forecast,” IDC, August 2010
32
Two words that sort fact from marketeering
SHOW ME
33
Private Cloud Virtual Private Cloud100,000’s 100,000’s
Hardware Resilient Hardware Resilient
A Tale Of Two Clouds
VMware / EMC VMware / EMC
Traditional Apps Traditional Apps
34
Exponential-e/EMC Cooperative Cloud Services
EMC
Exp
on
en
tial-e
• Cooperative Virtualized Infrastructure TCO and Technical assessments for services including justification, strategy, server consolidation, and migration
• Cooperative Converged Networking assessments TCO, ROI and Infrastructure analysis to determine FCoE benefits and readiness
• Cooperative Migration services for Virtual Infrastructure scoping the design, implementation, and migration for server consolidation
• Co-operative Health Checks provide ongoing tuning and performance management of all IT assets for both virtual and physical domains.
35
Let’s Summarize
EMC is a leader and enabler for Cloud services
The right kind of IT services that create efficiency whilst allowing you to retain control, trust and security.
Our relationship with Exponential-e allows us to focus on leveraging their strategic assets of Connectivity, Trust, vertical market focus and the ability to help their customers rapid transition to the new IT and realize the benefits with minimal risk.
36
Q & A
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