Emailing For Dollars How To Write Emails The Brings In Clients And Closings!!

Emailing For Dollars

How To Write Emails The Brings In Clients And Closings!!

Who Am I And What Qualifies Me…

What You Will Learn Today

• How To Create A Killer Email Promotion

• Creating A Great Outline To Make It Easy

• Getting In Their Mind To Persuade Them To Act

• Make It Look Pretty Before Clicking “Send”

• Whatever Else I Come Up With

What To Do First Get The Right Mindset

• It’s NOT a light switch

• Skill That Is Developed

• No Overnight Success Stories

• Like Driving A Car

• Riding A Bike

Here’s A Simple Trick

When you receive a “killer” email promotion from somebody else, copy it in your own handwriting.

Use An Email Address That Has Your URL

Write Down Your Intention

• What Do You Want To Accomplish With The Email You Are Sending Out?

• Do you want to meet with 20 real estate agents within 2 weeks

• Do you want 4 applications

Ask The 5 Golden Questions

• Who are you?• What do you want? (realtor to ask for free report so I can

build my list)

• Why should I care? (would you like to see how I get hundreds of qualified buyers)(are you tired of struggling?)

• What’s in it for me? (you get a free report on how to get hundreds of leads with a zero dollar marketing budget)

• What do I do now? (put your info in right over there and I’ll rush this free report to you)

Create Subject lines That Get Opened!

The Only Function Of The Subject Line Is To Get Your Email Opened

More On Subject Lines

Don’t give too much info in subject line

Example of bad subject line:

“First Name, here is the information on the $8,000 tax credit plan”

Example of good subject line:

“Here is the insider information that you need”

Samples

Secrets About Personalization

• Do not personalize emails just because you heard it has better pull rates

• Don’t use the first name just because you know how

Bad Example: “First name, the insider secrets that you need to know”

Secrets About Personalization

Good Example: Hey First name, check out these secrets that you need to know.

More On Subject Lines

• Write “Blind” subject lines.

Example: Here’s some insider info that will really help out.

Example of NOT Blind

This example is not blind and gives the secret away:

Here’s the information about the $8,000 tax credit for first time homebuyers

Subject Line Benefit Oriented

Whiff of the pie, not the whole pie

Example Subject Line

“How To Get $8,000 From The Government”

Ask A Question In Your Subject Line

Example:

Did you make this same mistake last time you bought a house?

Now That They Have Opened Your Email, How Do You Keep Them Interested?

Talk To Your Reader Like He Is A Buddy

Don’t Yell At Your Friends

Another Mistake

Talking too loud (writing with all capitals and using a ton of exclamation points)

Example:

Hey first name,

IT’S TIME TO REFI NOW. I CAN GET YOU THE BEST RATE!!!!!!!

Don’t Go Right Into The “Pitch”

Don’t Act Like You Are Talking To A Crowd

Fatal Mistakes In The Email Body

Mistake

Not understanding that your reader only cares about what’s in it for him

Example of “Too Much Info”

Gee, first name,

It’s me, Carl. I am so tired from pulling an all nighter last night locking in all the new clients that are wanting to refinance. I was going to take the family to dinner, but knew how important this was for all of my clients.

Other “No No’s”

• Don’t talk about what is going on in my personal life

• How many hours I work

• All the vacations that I am taking

• The fancy car I drive, etc…

Make Your Body Easy To Read

• Remember that most people will scan your message before they read them

• If it large paragraphs, it will look to hard and they wont read it

• Use 50 character lines of text

• Use Arial # 12 Font

The Key isThe Call To Action

• Call to action is:

What is the exact action I want my client to do..

Call me

Email me

Forward my message to their friends

Why Now????

You have to give them a reason to take action right now, or they will simply delay and forget.

How do you get them to act now?

Scarcity

• Time based

• Quantity based

Fire Sales

You are going to pay $500 of closing costs for the next 3 days, then $300 next 3 days, then $100 next 3 days.

Notes On “PS’s”

• Other than the headline, this is the most read part of an email

• They increase results

• Makes your message more interesting to read

• Comes across as more personal

Different Kinds Of “PS’s”

• Testimonial PS (social proof)

• Example: You don’t have to take my word for it, listen to what Sue and Bob Linker said about how they enjoy their new house…..

• Bonus PS• Example: --update: I just got off the phone with the real

estate agent, they are going to throw in a 1 year home warrantee..

More on PS’s

• The “Oops, I forgot something” PS• Example: I forgot to mention, the title company has

agreed to pay an additional $200 of your closing costs if you take action by Tuesday.

Most Common Email Mistakes

• Overuse of personalization• Making your email to formal (should sound

conversational)

• Making your email about too many things

• Not giving people a specific reason to act

• Talking about yourself too much