Email Newsletters

The Art of the The Art of the AskAsk

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Today's AgendaToday's Agenda

Review effective email newsletter Review effective email newsletter compositioncomposition

Discuss the art of the “ask” in email Discuss the art of the “ask” in email newslettersnewsletters

How do you get folks engaged?

Most importantly, answer your Most importantly, answer your questionsquestions

Email CompositionEmail Composition

Design for Clear MessagingDesign for Clear MessagingKnow what you want your user to learn and do

Keep Tone Casual and PersonalKeep Tone Casual and PersonalModel as friend talking with a friend

Design for SkimmingDesign for SkimmingSubject line is critical

Information should be easily accessible

Know The Art of “The Ask”Know The Art of “The Ask”

Email ProcessEmail ProcessProcess, Process, Process, Process, ProcessProcess

Content Curation

Content Creation

Template Selection

Add Content

Images (Select/Resize)

Testing, Testing, Testing

(Premailer/Browser/EmailClients)

Revise

Edits from Team

Text Version

Test Schedule Send

Message CompositionMessage Composition

►NewsletterNewsletter Keep it well-sectioned

Always include a table of contents

Employ short introductions With links to full articles

Maintain regular delivery schedule Create expectations on the part of

recipients

Get Their DigitsGet Their Digits

Email AsksEmail Asks

Why would anyone read that? Why would anyone read that?

Create the AskCreate the Ask

AskPulled

The Ask

Be Specific with Your AskBe Specific with Your Ask

The Ask

Keep it CreativeKeep it Creative

The Ask

The Ask(buried)

The AskThe Ask

AskPulled

The Ask

in the text

The Ask

repeated

Brainstorm: The Art of the Brainstorm: The Art of the AskAsk

What are your “Asks”? How can What are your “Asks”? How can people get involved? people get involved?

Define how you want your supporters Define how you want your supporters to easily plug into what you are doingto easily plug into what you are doing

Build Your ListBuild Your ListModel as “friend asking friend

Create BIG and Small Asks

Brainstorm: The Art of the Brainstorm: The Art of the AskAsk

Example AsksExample AsksTell your Facebook friends about the Gala

Download the new curriculum for your classroom

Donate to the student fund to bring restorative justice to our school

Submit poetry for the annual youth contest

Help pass our flyers for the upcoming campaign

Sign the petition for the city council meeting

Table of ContentsTable of Contents

News ArchiveNews Archive

Appreciate Your PeopleAppreciate Your People

Magic Subject Lines?Magic Subject Lines?

Watch “The Fold”Watch “The Fold”

ImagesImages

Be careful with Be careful with how you use how you use imagesimages

Many of your subscribers will not load images

MobileMobile

PersonalAppeal

Ask Repeated

ClearAsk

In SummaryIn Summary

Why Would Anyone Read That? Why Would Anyone Read That?

Know the Art of the “Ask”Know the Art of the “Ask”How are you engaging your community?

Keep it friendly and personal

Design for SkimmingDesign for SkimmingUse a table of contents

Pull out asks and headers

Check your images

Thank You!Thank You!

Questions?Questions?

Comments?Comments?

Use, Modify & Attribute

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We encourage re-use, modification, and re-distribution in any situation where they may be useful.

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