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e/m-Commerce:Driving Online Conversion
William Levaggi | Sr. Director | Visa Inc.
Wendy Martin | Executive Director | Visa Europe
Digital payments are evolving …
More and new POS needing payment credentials
All brand names and logos are the property of their respective owners are used for identification purposes only
02 | e/m-Commerce : Driving Online Conversion
Digital commerce keeps growing, mobile faster
2016 Projected Global Retail
Ecommerce sales including
online and mobile
2016 Projected US Retail
mcommerce sales
% of total retail
spending
2015-2016
Growth
Source: eMarketer May 2015 “US Mcommerce 2015: eMarketer’s Forecast and Trends”
8.6%$2.050 T
22.7%
% of total retail
sales
2015-2016
Growth
2%$98.61 B
28.4%
Source: eMarketer December 2015 “WorldWide Retail Ecommerce Sales”
03 | e/m-Commerce : Driving Online Conversion
Mobile moments revolve around discovery and research
Source: eMarketer May 2015 – US Mcommerce 2015
60%
40%
Time Spent Online
13%
Dollars Spent Online
87%
04 | e/m-Commerce : Driving Online Conversion
Mobile Desktop Mobile Desktop
Consumer shopping behavior is evolving …
Shopping permeates every aspect of our lives
By the numbers,
online shopping via mobile app happens here:
During Down
Time
Source: National Retail Federation (https://nrf.com/news/shopping-where). Percent of consumers responding that they have shopped online or via mobile app in each scenario.
05 | e/m-Commerce : Driving Online Conversion
24%26%37% 4%15%
At Work While
Multi-Tasking
At Mealtime In the
shower
Source: eMarketer May 2015 – US Mcommerce 2015Source: eMarket live Permormance index, October 2015
Digital checkout conversion lag
56%
Checkout conversion
38%
Checkout conversion
06 | e/m-Commerce : Driving Online Conversion
Make it easier to pay and be paid
07 | e/m-Commerce : Driving Online Conversion
Our foundation
eCommercemCommerce In-App Contactless Internet of Things
Tokenization Lifecycle
Management
Security Global Reach Core product
support
Push Payments
Visa Checkout drives conversion
1 comScore 2015 Visa Checkout Study, commissioned by Visa. Based on data from the comScore research panel of one million U.S. PC/laptop users, April-October 2015.
Visa Checkout enrolled customers
completed 86% of transactions from
the shopping cart.186% 30%
Visa Checkout conversion
PayPal Express Checkout conversion
Traditional Checkout conversion
10 | e/m-Commerce : Driving Online Conversion
Repeat usage through familiarity and utility
95% say Visa Checkout
sing-up was easy296% Feel secure making a
purchase with Visa Checkout2
…and Visa Checkout customers want to return for more shopping
• Growing acceptance
• CRM & email marketing
• Usage campaings
• Products satisfaction
• Issuer support
Are satisfied with their
experience and say they
are likely to continue
using Visa Checkout 2
9/10
(2) Milward Brown Visa Checkout Customer Experience, March 2015; commissioned by Visa. Based on data from an online survey of 1,241 U.S. consumers.
11 | e/m-Commerce : Driving Online Conversion
95% 96%
Checkout
without leaving
merchant’s site
Recognizable
card art &
dynamic
button
Supports cross-border
eCommerce
Strong
merchant
branding
Simplified
credentials for
easy login
Built for desktop,
mobile, in-app
Designed to increase conversion
12 | e/m-Commerce : Driving Online Conversion
Visa Checkout growth since July 2014
600+ Signed Issuers
11M+Enrollments to date
250,000+Global and 250 Top
Merchants
Source: (2) Milward Brown Visa Checkout Customer Experience, March 2015; commissioned by Visa. Based on data from an online survey of 1,241 U.S. consumers.
13 | e/m-Commerce : Driving Online Conversion
16Markets Live 22 by end of 2016
Key take-aways
Token: Replaces a traditional card account number with a unique payment token/digital identifier
Visa Checkout: Secure; easier; and friction-less checkout across-platforms
(ecom, mcom, and in-app)
Visa Checkout enrolled customers completed 86% of transactions from the shopping cart
Find out more about Visa Checkout
Consumer: https://Visacheckout.com
Business: https://visacheckout.com/business
Developer Center: https://developer.visa.com
Visit the MWC booth and contact Wendy Martin & William Levaggi
14 | e/m-Commerce : Driving Online Conversion
Thank You
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