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EIM 100
Enterprise Information Management
Solution Overview
Gerd Danner, VP Solution Management
October 2010
© 2010 SAP AG. All rights reserved. / Page 2
Disclaimer
This presentation outlines our general product direction and should not be relied on in making a
purchase decision. This presentation is not subject to your license agreement or any other
agreement with SAP. SAP has no obligation to pursue any course of business outlined in this
presentation or to develop or release any functionality mentioned in this presentation. This
presentation and SAP's strategy and possible future developments are subject to change and
may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied
warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP
assumes no responsibility for errors or omissions in this document, except if such damages
were caused by SAP intentionally or grossly negligent.
2
© 2010 SAP AG. All rights reserved. / Page 3
AGENDA
1. Key trends and issues
2. SAP solution overview
3. Why SAP? Top reasons
© 2010 SAP AG. All rights reserved. / Page 4
AGENDA
1. Key trends and issues
2. SAP solution overview
3. Why SAP? Top reasons
3
© 2010 SAP AG. All rights reserved. / Page 5
Trusted Information is Elusive
Key Problems in Managing Data
The volume of data within
enterprises is exploding
Application silos make it difficult for
people to collaborate
Users have little understanding of
the quality of available data
Excessive time is spent on
integration rather than innovation
IT is struggling to address rapidly
changing business requirements
© 2010 SAP AG. All rights reserved. / Page 6
90% of upper level management feel they don‟t have
the necessary information for critical business
decisions; 50% of them are afraid they are making
poor decisions because of it.”― Economist Intelligence Unit
Poorly Managed Information
Leads to Inefficiency and Risk
© SAP 2009
/ Page 6
Compliance
Failures
Lower Profits
Low
Productivity
50% to 70% of ERP implementations are reported as
“challenged” in part to data integrity and/or data
accuracy problems.”
― Adaptive Growth, Inc.
90% of all businesses still do not have
sufficient policies in place to meet data
governance regulations.”― IT Policy Compliance Group
“
“
“
4
© 2010 SAP AG. All rights reserved. / Page 7
Challenges to Effectively Managing Information
How Does This Impact IT?
Top issues
How do I empower all users with the information they
need to make better decisions?
How do I help people to work across enterprise
boundaries?
How do I provide applications with accurate data to
drive business operations?
How do I implement data governance to ensure
compliance and meet regulatory requirements?
How can I minimize cost and manage complexity?
© 2010 SAP AG. All rights reserved. / Page 8
Inconsistent Data Across Different Silos
Impacts Business Results and Increases Costs
Data Managed in Silos
Finance Sales
Plant
Departments create and store their own data
Data inconsistencies, redundancies, and errors impact business results and
increase costs
5
© 2010 SAP AG. All rights reserved. / Page 9
Manage Information as a Strategic Asset
Reduce Inefficiencies and Deliver Trusted Information
Enterprise Information Management
Finance Sales
Plant
Enterprise-Wide Reusable
Information
Each information asset is readily understood, available and trusted
Formal information architecture to identify, share and govern all data
© 2010 SAP AG. All rights reserved. / Page 10
AGENDA
1. Key trends and issues
2. SAP solution overview
3. Why SAP? Top reasons
6
© 2010 SAP AG. All rights reserved. / Page 11
Create Monitor
Enterprise Information Management
Executive
Sponsor
Line of
Business
Owners
IT
Data
Steward
Data Integration &
Quality
Management
Master Data
Management
Content &
Information
Life-Cycle
Management
Data Warehouse
Management
PR
OC
ES
SP
EO
PL
ET
EC
HN
OL
OG
Y
Cleanse Integrate Manage Govern Archive
SAP Provides A Complete Approach To EIM
Encompassing People, Process & Technology
© 2010 SAP AG. All rights reserved. / Page 12
SAP Provides Best-In-Class EIM Solutions
Deliver Information That Is Complete, Accurate, and Accessible
Data Integration & Quality Management:
SAP BusinessObjects Data Services
– SAP BusinessObjects Data Integrator
– SAP BusinessObjects Data Quality Management
SAP BusinessObjects Data Federator
SAP BusinessObjects Metadata Management
SAP BusinessObjects Data Insight
SAP BusinessObjects Text Analysis
SAP Data Migration services
Master Data Management:
SAP NetWeaver Master Data Management
SAP Master Data Governance
EDW & Data Marts:
SAP NetWeaver Business Warehouse
SAP NetWeaver Business Warehouse Accelerator
SAP BusinessObjects Rapid Marts
Content & Information Lifecycle Management:
SAP NetWeaver Information Lifecycle Management
SAP Extended ECM by Open Text
SAP Document Access by Open Text
SAP Archiving by Open Text
SAP Digital Asset Management by Open Text
7
© 2010 SAP AG. All rights reserved. / Page 13
Provide all users with data
that is complete, accurate
and accessible
Improve business insight
and decision making
Provide high quality data to
all business processes
Increase operational
efficiency and reduce
costs
Enhance information
governance via policy-
based data management
Meet compliance and
regulatory requirements
Build an Information Driven Organization
© 2010 SAP AG. All rights reserved. / Page 14
Build a trusted data foundation for business intelligence
Improve Business Insight
SAP BusinessObjects Data Services
SAP BusinessObjects Data Federator
SAP NetWeaver Business Warehouse
SAP NetWeaver BW Accelerator
SAP BusinessObjects Rapid Marts
8
© 2010 SAP AG. All rights reserved. / Page 15
Integrate to provide access to all information
SAP BusinessObjects Data Services integrates and
ensures high quality data from any environment
SAP BusinessObjects Data Federator enables high
performance views into any data source
Build an information repository
SAP NetWeaver Business Warehouse enables
highly scalable enterprise data warehouses
SAP NetWeaver BW Accelerator provides access to
massive amounts of information at Google-like
response times
SAP BusinessObjects Rapid Marts jump starts data
mart deployments for popular SAP and Oracle
applications
Improve Business Insight
Ensure that Information is Complete and Accurate
© 2010 SAP AG. All rights reserved. / Page 16
Market-leading, unified solution for
enterprise-class data integration and
data quality
Single, easy-to-use user interface to build,
test and deploy projects
Connect, transform and make the information
available from virtually any sources
Comprehensive data quality solution for
cleansing and enriching all types of data
Embed data quality steps directly into the
ETL process to build a data warehouse
Having all this functionality as part of one application makes it easy to select
from the different data transforms provided the software and run data through
them quickly and efficiently.‖Richard West
President, Peachtree Data Inc.
“
SAP BusinessObjects Data Services
Integrate and Improve the Quality of All Data
9
© 2010 SAP AG. All rights reserved. / Page 17
Build „virtual‟ data warehouses and marts
without the physical movement of data
Database SAP
NetWeaver BW
OLAP
accessData Federator
BI
Universes Deploy business intelligence applications accessing
data from multiple systems
Optimized performance while joining together data
from multiple systems
Non invasive, safe technology – low impact on
source systems
Real-time access to distributed data
Wide source support - RDBMS, XML, SAS, Web
Services
SAP BusinessObjects Data Federator
Provide Quick, High-Performance Access to Distributed Data
© 2010 SAP AG. All rights reserved. / Page 18
SAP NetWeaver BW Accelerator
Accelerate Query Performance for Faster Decision Making
Reduce SAP NetWeaver BW maintenance
significantly, resulting in lower TCO
Increase user satisfaction and expand the reach of
BI with predicable response times and faster
results
Provide users with access to the full spectrum of
detailed information at Google-like response times
Accelerate massive data volumes to
achieve fast response times for more
timely decisions
Our query response time is phenomenal. One standard query that used to
take 2 or 3 minutes to run now fishes in just 7 seconds. It’s no surprise that we
are seeing dramatically increased performance across our user community‖
Philip Knight
Manager of Information Technology, Merit Energy
“
10
© 2010 SAP AG. All rights reserved. / Page 19
SAP BusinessObjects Rapid Marts
Jump Start Data Mart Implementations
Pre-packaged, subject area specific data marts
for SAP, Oracle, PeopleSoft and Siebel
applications
A relational data model tuned for BI
Mappings to load data from applications to the
target data mart
Sample reports and dashboards
Extensive business content documentation
Accelerate time and lower costs of
business intelligence deployments using
pre-packaged data marts
Geneva International Airport
Deploys SAP BusinessObjects Rapid Mart package
for Oracle E-Business Suite
Achieved considerable time savings using pre-packaged
ETL processes, data models, and sample reports
© 2010 SAP AG. All rights reserved. / Page 20
Provide high quality data for all business processes
Increase Operational Efficiency
SAP BusinessObjects Data Quality Management
SAP NetWeaver Master Data Management
SAP Master Data Governance for Financials
SAP Data Migration
11
© 2010 SAP AG. All rights reserved. / Page 21
Increase Operational Efficiency
Provide High Quality Data to Critical Business Processes
Measure and improve data quality
SAP BusinessObjects Data Quality
Management to profile, cleanse and improve data
Manage master data across the enterprise
SAP NetWeaver Master Data Management to
harmonize and centrally manage master data
SAP Master Data Governance for Financials to
consolidate chart of accounts across the
enterprise
Migrate data for SAP ERP implementations
SAP Data Migration services provides proven
mythologies to reduce risk in migration projects
© 2010 SAP AG. All rights reserved. / Page 22
SAP BusinessObjects Data Quality Management
Ensure High Quality Data in all Applications
Enforces data discipline directly within
CRM or ERP systems for customer,
vendor, and business partner data
Virtually undetectable presence within
the application – native look and feel
Extensive coverage for global postal
validation processes - over 230+
countries
Advanced record matching strategies for
duplicate prevention
Data
Quality
External
Systems
SAP
ERP/CRM
Human
Input
Prepackaged native integration of
data quality best practices within
SAP and 3rd party business
applications
SAP BusinessObjects Data Quality Management has reduced data duplication
in the customer database from 25% to less than 2%, and customer satisfaction
has increased by 93%.‖Michael Pratt
Data Integrity Manager, Business Link for London.
“
12
© 2010 SAP AG. All rights reserved. / Page 23
SAP NetWeaver Master Data Management
Deliver a Single View of Business Information
Deliver trusted product, customer, supplier master
data and global data synchronization
Pre-integrated with SAP BusinessObjects Data
Services for market leading data quality and data
integration
Pre-packaged IT and business usage scenarios
Compose cross-application processes in SOA with
consistent master data
Consolidate, harmonize, and centrally
manage master data of SAP and
heterogeneous environments
“ Prior to using SAP NetWeaver MDM and SAP BusinessObjects IM solutions, our
heterogeneous IT landscape made it difficult for us to view our total product line,
what our customers were buying, and how we could serve those customers better‖. Joe Young
Senior Manager, IT, Lexmark International, Inc.
© 2010 SAP AG. All rights reserved. / Page 24
SAP Master Data Governance for Financials
Centrally Govern Chart of Accounts Data Across the Enterprise
Eliminate manual maintenance of financial master
data in multiple systems
Enables of compliance and transparency through
Integrated approval process
Central audit trail
Versioning and time dependent hierarchy
support
Provide consistent definition,
authorization, and deployment of financial
dimensions and hierarchies to corporate
systems
13
© 2010 SAP AG. All rights reserved. / Page 25
1
ANALYSIS
2
EXTRACT CLEAN
5
LOAD
6
RECONCILEVALIDATE
Governance and Visualization
SAP
DATA MIGRATION
SAP BusinessObjects
technologyProven software and expertise in data
migration, data quality and data
integration and data warehousing
SAP ServicesProven functional expertise and
data loading into SAP ERP
43
80% of data migration projects in support of new or upgrade enterprise
applications run late or over budget.‖
Bloor Research on Data Migration
“
Pre-defined content for configuration extraction.
Extract rules from target system into SAP.
SAP Data Migration for SAP ERP
Complete Offering to Accelerate Data Migrations
© 2010 SAP AG. All rights reserved. / Page 26
Enhance information governance via policy-based data management
Meet Compliance and Regulatory
Requirements
SAP BusinessObjects Metadata Management
SAP Document Access by Open Text
SAP Document Archiving by Open Text
SAP Extended Content Management by Open Text
SAP NetWeaver Information Lifecycle
Management
14
© 2010 SAP AG. All rights reserved. / Page 27
Meet Compliance & Regulatory Requirements
Ensure Data Governance Based on Business Policies
Understand Data Context and Lineage
SAP BusinessObjects Metadata Management
to understand metadata associated with any
data system
Manage Enterprise Content
SAP Document Access by Open Text
provides a single point of access to SAP and
non-SAP data and documents
SAP Extended ECM by Open Text embeds
content management directly into business
processes
Policy-Based Data Management
SAP NetWeaver Information Lifecycle
Management to set business rules to govern
data retention
SAP Archiving by Open Text to reduce TCO
by archiving older data
© 2010 SAP AG. All rights reserved. / Page 28
SAP BusinessObjects Metadata Management
Meet Compliance Requirements with Transparency
View metadata associated with any
data system
Track what data sources provide
data for BI reports
Understand the impact of changes
to data sources on BI reports
Improve decision making and
regulatory compliance
BI Analysis
and
Reports
Business
Process
Applications
Data
IntegrationRelational
Sources
Impact Analysis
Data Lineage
SAP
BW
DW
―Where did this number come from?‖
―How will this change in the source impact my BI reports?‖
Information you can trust with
end-to-end metadata
management
“ A portion of information – survey results, demographics, and marketing data – was
located outside the company with third parties, and it was important to be able to
access and analyze this alongside all the other data we collect in-house‖.David La Rue
Senior Director of BI, SIRVA
15
© 2010 SAP AG. All rights reserved. / Page 29
Display data from SAP and non-SAP sources on
one screen to increase employee and process
productivity
Store data securely using cost-effective storage
Reduce risk and increase compliance by
managing content in a secure archive
Reduce TCO by archiving older data
Application-spanning content views,
integration of documents into processes,
and archiving
SAP allows us to be one of the leaders in our market…. The solution from
Open Text was essential for the AP department to identify issues and help
achieve our objectives.‖Fabio Negrao
Manager, Holcim US
“
SAP Document Access & SAP Archiving by Open Text
Improve Access to Data and Documents, Even When Archived
© 2010 SAP AG. All rights reserved. / Page 30
SAP
Business
Process
Platform
SAP Extended ECM by Open Text
Connect Unstructured Content to SAP Applications
Provide secure
native access for
users of
SAP and non-SAP
software
Empower teams
with internal and
external users to
collaborate efficiently
Define, control and
accelerate decision
processes
Consolidate repositories
and storage management
Automate filing
and indexing
Control the content
and reduce
compliance costs
Enable consistent
document handling
and Microsoft Office
integration
Leverage a business process
platform
for Enterprise Content Management
16
© 2010 SAP AG. All rights reserved. / Page 31
SAP NetWeaver Information Lifecycle Management
Archive Data Based on Retention Policies
File
SystemDatabase
Data
Objects
Application
Data
Data archiving
Non-SAP ContentDocumentsBusiness Objects
Manual Entry External Source
Retention
management
ILM-aware
storage integration
Legal case
management
§
© 2010 SAP AG. All rights reserved. / Page 32
AGENDA
1. Key trends and issues
2. SAP solution overview
3. Why SAP? Top reasons
17
© 2010 SAP AG. All rights reserved. / Page 33
Time to Value: Fast and cost-effective integration with
existing SAP and non-SAP systems
Proven Customer Value: Mature offering and large install
base of customers supporting critical business scenarios
Market Leadership: Analyst recognition and customer
implementation success
Comprehensive Solutions for EIM Strategy
One-stop for end-to-end information governance and
management
Why SAP?
The Best Choice for EIM
© 2010 SAP AG. All rights reserved. / Page 34
Time to Value
Fast, Cost-Effective Integration
SAP NetWeaver provided all the functionality
we were looking for and was open enough to
integrate easily with our other IT Solutions.
Esben Viskum, AAK
We achieved high quality visibility across the
enterprise with our upgrade to SAP NetWeaver
BI and the accelerator software. Best of all, the
implementation was fast and risk free.Kim Ki Jin, CJ CheilJedang
“
Our physicians and researchers must have
access to complete, accurate patient data.
Business Objects is the only organization able
to deliver a complete EIM solution that’s tightly
integrated.Ed Todd, Nemours
“
“
18
© 2010 SAP AG. All rights reserved. / Page 35
Proven Customer Value
Enterprise Information Management
Transformed Web site to drive incremental sales
Increased online sales of accessories and related products 40%
Reduced inbound customer service call volume by 4,000 calls per month
Decreased cost per order US$4.7
Retained strategic accounts worth US$20 million
―
The software enables flexibility in how we present
products to different market segments and users,
and lets us offer a level of product detail that other
systems cannot match. These are huge benefits.‖Steve Max, Director E-Business Marketing, Airgas, Inc.
“
© 2010 SAP AG. All rights reserved. / Page 36
Market Leadership
Analyst Recognition and Customer Success
Best rated solution by industry
analysts
Rated number one for ease of use to
accelerate time-to-delivery by Passionned
Research
Rated as a market leader in data quality and
data integration Gartner, Forrester, and TDWI
Gartner MDM Excellence Award
19
© 2010 SAP AG. All rights reserved. / Page 37
Comprehensive set of enterprise data management tools
Multi-domain master data management functionality
Supported corporate strategy to make information a
business asset
Leveraged technology to optimize processes and drive
cost savings
Improved data quality and speed of access across the
enterprise
Provided information needed to proactively manage the
business
Delivered over 100,000 master data records and 1.5
million non-master records to company’s SAP ERP
application environment
Comprehensive Solution
One Stop for Information Governance and Management
Prior to using SAP NetWeaver MDM and SAP
BusinessObjects solutions, our heterogeneous IT
landscape made it very difficult for us to view our total
product line, what our customers were buying, and how we
could serve those customers better.‖
Joe Young, Senior Manager, IT, Lexmark International Inc.
“
© 2010 SAP AG. All rights reserved. / Page 38
Further Information
Related Workshops/Lectures at SAP TechEd 2010
EIM101 SAP NetWeaver Master Data Management Overview
EIM102 Overview of SAP Master Data Governance
EIM200 Master Data Management: SAP's Strategy and Roadmap
EIM162 How to Jumpstart Your SAP NetWeaver MDM and SAP
NetWeaver BPM Projects with SAP NetWeaver MDM Quick
Starter Packages
Related SAP Education and Certification Opportunities
http://www.sap.com/education/
SAP Public Web
SAP Developer Network (SDN): https://www.sdn.sap.com/irj/sdn/nw-
informationmanagement
SAP BusinessObjects Community (BOC): boc.sap.com
SAP Website: www.sap.com/mdm
20
© 2010 SAP AG. All rights reserved. / Page 39
Further Information
Related Workshops/Lectures at SAP TechEd 2010
EIM163 Profile and Create Data Quality Scorecards to Understand
the Quality of Master Data
EIM260 Implementing and Using SAP Master Data Governance
EIM260 SAP NetWeaver MDM and SAP BusinessObjects Data
Services Integration
EIM303 Good to Know Topics for a Smooth SAP NetWeaver MDM
Implementation
DemoDEMO
21
ContactFeedback
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Be courteous — deposit your trash,
and do not take the handouts for the following session.
© 2010 SAP AG. All rights reserved. / Page 42
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