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This is a presentation about the investment and how we got there!
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A Story
I am a chef by trade
I cooked his 50th
414 Feet60 Crew2 ChoppersBasketball court
CEO
Limited Resources
Overheadss
4 Million Viewers
Momentum
400,000
600 New Videos
Food Bloggers
Watching The Pennies
How Do We Stand Out From The Crowd?
Advert in Major
publication costs
anywhere between 5
and 20k
Consumers are not listening anymore
Interruptive Marketing Has Seen It’s Day
Luckily there is an alternative.....
Build A Community
Word of mouth in 2009 is on steroids
Ad Revenue Is Drying Up
But if you are smart there are many ways to skin a cat
Crucial
I’m excited about 2009
www.lookandtaste.com
twitter.com/NiallHarbison
Niall.harbison@ifoods.tv +353 87 22 39 832
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