ehrm 2011 - Ricky Wheeler - Broadbean

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ARE SOCIAL AND MOBILE SOLUTIONS THE RECRUITING SILVER BULLET?Ricky Wheeler, Marketing DirectorBroadbean

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AGENDA

• Mobile recruiting

• Facebook recruiting

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QUICK HANDS UP POLL…

How many iPhones?

How many Blackberrys?

How many Androids?

WHAT MOBILES ARE IN THE ROOM?

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Within 3 years everyone in this room will be using Mobile Recruiting

Those that see it as a Recruiting Channel now will get biggest win

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In 2014 there will be more Mobile Internet usage than

desktop Internet usage

Now is time to act on Mobile

Source: Meeker

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MOBILE MANIA

• 10% of all google searches are made from a mobile device

• 23% (32 minutes) of time spent by accessing the web is on a mobile

• Smart phones users conduct 50% more searches than desktop users

• 1 in 3 searches is local

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IPHONE & ANDROID

Mobile Apps are not new, but iPhone and Android introduced easy discovery, easy download to the device and wide choice

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WE ARE AT THE START OF MOBILE RECRUITING ENGAGEMENT

Source: AllTheTopBananas.com

The mobile channel, mobile html & App, delivers leading job boards with more traffic than Yahoo and Bing combined!

Would you ignore Yahoo and Bing as candidate channels?

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WE ARE AT THE START OF MOBILE RECRUITING ENGAGEMENT

2010 saw Broadbean supplying the first Recruitment Agencies with Mobile Apps

This year we saw the first of many corporate mobile recruiting apps released.

2012 will see a flurry of major global brands extend to mobile Apps targeting iPhone and Android

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SO WHAT SHOULD THE MOBILE RECRUITING CHANNEL OFFER?You should use the Mobile Recruiting channel to support your business objectivesSuch as….

• Attracting Eyeballs • Acquiring Talent• Employer Branding• Candidate Engagement

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• Mobile usage is private making it ideal for jobseekers

• Jobseeking is time consuming and hard work, Mobile allows jobseekers to use their time better

• Push notifications are immediate and drive high levels of candidate engagement

MOBILE TRIPLE PLAYLocation x Relevancy x Immediacy = Mobile Triple Play

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WHAT ARE PUSH NOTIFICATIONS?

Jobseeker downloads

App

Jobseeker performs a

search

If a new job matches an alert is sent

Push notification is 1:1 targetedAlerts generate high levels of response

New Job Click to view

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BUILD A TALENT NETWORK…

Jobseekers leave apps unused on their phones

Push notifications turn a network of sometimes passive candidates into a powerful source for

recruiting

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TARGET PLATFORMS FOR RECRUITING APP

Mobile Recruiting on:

• Android• Motorola Droid• HTC Hero• Nexus • Plus many more

• Apple• iPhone 3G / 3GS• iPhone 4• iPad

Android and Apple platforms represent 70% of the worldwide App Market

Source: Morgan Stanley

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WATCH OUT FOR AND GET PLANNING…

iPad and similar Android Tablet devices

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LEADING MOBILE RECRUITING APP FEATURES

• Job Search – saved searches, favorite jobs

• Push notification – 1:1 customised job alerts

• Apply from mobile

• Send to a friend – email or tweet

• Jobs on a Map – see where companies are located

• Jobseeker advice – video and text

• Company information – news, blogs, video

• Twitter – direct engagement from the app

• Links to facebook

• Events, Graduate program, etc

• Support iPhone, iTouch, iPad, Android

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THE PEPSICO MOBILE RECRUITING APPLICATION

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BE IN ITUNES / APPSTORE AND MARKETPLACE

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IT’S NOT TOO LATE TO BE EARLY!

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GREAT DATA FOR SEGMENTATION AND TARGETING

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HOW MANY OF THE FOLLOWING ARE ON FACEBOOK IN HOLLAND?

1,884,780 people

10,120 people

2,000 people

840 people

Over 35:

CEO/MD’s:

Recruiters:

ING Staff :

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FACEBOOK IS SOCIAL NOT SEARCH

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DONE WELL

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WARNING: YOU ARE NOT NECESSARILY IN CONTROL

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WARNING: FACEBOOK CREATES COMPANY PAGES FOR YOU

FACEBOOK CAN BE USED FOR RECRUITMENT TO:

• Attract passive candidates• Generate sector and position

specific job applications

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CREATE A BRANDED DESTINATION

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BE CREATIVE

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IT’S NOT JUST ABOUT LIKES

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ADD DYNAMIC JOB CONTENT

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IT’S NOT A FAD

People you want and need to recruit will be on facebook. And they won’t be looking for jobs.

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SUMMARY

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Recruitment is now Online

How many CVs are faxed in?How many job applications are in the post?

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MARKETING HAS CHANGED

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A TYPICAL APPROACH

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TO TAKE AWAY

• Mobile is growing rapidly. The sooner you act, the better.

• Social networks offer a genuine opportunity to attract highly targeted passive candidates.

• Neither are a silver bullet.• Be clear. Be Reachable. Be found.