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2016 ©UPPSolutions
How to Articulate Your Value & Create a
Strategic Growth Plan
Effective Career Growth Strategies
2016 ©UPPSolutions
Erin Urban, LSSBB, CPDC
Certified Leadership CoachProfessional Development CoachCertified Facilitator, Trainer and SpeakerPublished: Thrive Global | Forbes
Urban Professional Performance Solutions
2016 ©UPPSolutions
Articulate your value proposition
for effective growth
Define & Communicate Your Impact
2016 ©UPPSolutions
Communicate Your Value
Your work doesn’t speak for itself
2016 ©UPPSolutions
TIPS TO REMEMBER:
• Quantify what you can, but not everything must be $$ and %.
• Doing your job well is impactful – you don’t need a managers title for it to matter!
• Stories are golden – giving examples through story-telling is more compelling.
• If you do project work – each project is an impact story.
Communicate Your Value
2016 ©UPPSolutions
Communicate Your Value
What makes YOU stand out?
2016 ©UPPSolutions
TELL YOUR IMPACT STORY
WHAT HAVE YOU DONE TO POSITIVELY IMPACT THE
ORGANIZATIONS YOU HAVE WORKED FOR?
Communicate Your Value
CREATE AN IMPACT INVENTORY
2016 ©UPPSolutions
DISCOVER YOUR VALUE:
• What are you most proud to have accomplished in this role?
• How have you saved your employer time or increased productivity?
• What have you done, to increase sales or revenue for your employer? How did you go about doing it? What tools, skills, knowledge or software did you utilize?
Communicate Your Value
2016 ©UPPSolutions
DISCOVER YOUR VALUE:
• What have you done (and how) to decreasecosts or expenses for your employer? Again, what tools, skills, knowledge or software did you utilize?
• How have your accomplishments in this role stacked up against others in your department, company or industry?
• Why is your employer better off because you were hired?
Communicate Your Value
2016 ©UPPSolutions
Communicate Your Value
Where to Start?
2016 ©UPPSolutions
ARTICULATE YOUR IMPACT
The Impact Story1. The Catalyst (what sparked a change) or an
Issue (that you needed to solve).
2. The Detail (what happened and what was your involvement).
3. The Impact (how did it affect the company or clients in a positive way)
Specifics are KEY. If you can speak in terms of % or numbers, that makes more of an impression.
Communicate Your Value
2016 ©UPPSolutions
Communicate Your Value
Your Attitude MATTERS
2016 ©UPPSolutions
UNDERSTANDING YOUR VALUE:
1. You will understand that you have more value than you realized (CONFIDENCE)
2. You now have amazing stories to tell in Networking conversations where it’s appropriate to do so (CONNECTION)
3. You can distill these into your resume and on LinkedIn as Accomplishments (STAND OUT)
4. You now have impact stories to talk about in Interviews (IMPACT)
Communicate Your Value
2016 ©UPPSolutions
Leverage the power of quantification to be explicit about your Impact
Quantifying Your Impact
2016 ©UPPSolutions
SHIFTING YOUR PERSPECTIVE
If you saved time by improving the way something was done – that equals $$.
EQUATION:
#People X #hr/min X how often = Total Time
Total Time X Avg. Salary = Impact $
Quantifying Your Impact
2016 ©UPPSolutions
Increased productivity by automating manual data gathering and reporting
processes...
How many people are impacted?
How often is the report run?
What is the average salary (estimate) for this group of people?
*Add fully loaded cost if you can!
Quantifying Your Impact
2016 ©UPPSolutions
5 people are engaged in the process
Report is run weekly (52 wk/yer)
Historically: 45 minutes to run report
Now it takes 5 minutes to run the report
Quantifying Your Impact
40 min x 5 people x 52 weeks = 173.3 hours per year x $34 hr avg = $5,892 per year savingsHow many years did you work there?
8 years = $47,137 to date
2016 ©UPPSolutions
Create an effective plan to market yourself
and grow your career
Career Transition Strategies
2016 ©UPPSolutions
Why Do You Want Change?
•Honest self-reflection.• Is it what you do or who you work for?•Don’t throw everything away – what
can you take with you?•Understand your roadblocks NOW.• Let go of that which does not serve
you.
Career Transitions
2016 ©UPPSolutions
Box-Trapping Assumptions
• I need to make $XXXXXX per year to live the way I’d like.• I haven’t kept up on trends, there’s no way
I’d compete.• I don’t have any special abilities or skills.• I’ve been doing XXXXX for way too long.• The grass isn’t always greener on the other
side of the fence.
Career Transitions
2016 ©UPPSolutions
Career Transitions
All true growth happens outside your comfort zone
2016 ©UPPSolutions
Your Career Journey is not
a Solo Event
Career Transitions
Connect with Others!
2016 ©UPPSolutions
Find Your Focus
• Make a list of your expertise, skills, abilities.• Make a list of what you love the most in what
you do.• Connect your skills that support what you love
to do.• Consider what industries or types of positions
can use these abilities in an area that you find exciting (and actively growing).
• Keep in mind: core values, commute, family time, work/life balance, financial demands.
Career Transitions
2016 ©UPPSolutions
Career Transitions
Perform your due diligence & job research!
2016 ©UPPSolutions
Build & Nurture Relationships
1. Network at work!2. Connect to Professional Organizations.3. Find common ground and build upon that.4. Don’t ever ask for a job – focus on
developing conversations.5. Show that you care: give your time when
you can and help others succeed.6. Volunteer with community events or at your
target organizations events.
Career Transitions
2016 ©UPPSolutions
Career Transitions
Always keep your network warm like good coffee
2016 ©UPPSolutions
Effective Career Strategies
2016 ©UPPSolutions
Questions?
Connect with me on LinkedIn or Facebook to receive the latest in career tips for social media, resumes, personal branding, interviewing skills and more!
linkedin.com/in/erinurban facebook.com/uppsolutions
eurban@uppsolutions.net
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