Effective April 1, 2009 Sarah Milstein (@SarahM)

Effective

April 1, 2009Sarah Milstein (@SarahM)

Why Sarah Milstein?

Hashtag

#w2e

Today

• Twitter strategies

• Finding followers

• Listening techniques and tools

• Effective posting

• Smart integration• Q&A

Twitter strategies

?

What will be different in three months, six months or a year because we've engaged on Twitter?

$Photo: Sreejith_K, Flickr

Photo: lemoncat1, Flickr

With whom do we want to connect?Photos: Judith Wolfe

What kind of information isinteresting to these people?

What kind of information isinteresting to these people?

What kind of information isinteresting to these people?

What kinds of problemsmight a Twitter account raise?

Today

• Twitter strategies

• Finding followers

• Listening techniques and tools

• Effective posting

• Smart integration• Q&A

Search.twitter.com

Tweetbeep.com

Monitter.com

Twist.flaptor.com

Today

• Twitter strategies

• Finding followers

• Listening techniques and tools

• Effective posting

• Smart integration• Q&A

Who?

Pho

to: T

hom

as_H

awk, F

lickr

Multiple posters

What?

Hold conversations

Share links

Link to your sites

Amplify

Acknowledge problems

Hold promotions and contests

Effective postingPromotions and contests

Reveal yourself

When?

Today

• Twitter strategies

• Finding followers

• Listening techniques and tools

• Effective posting

• Smart integration• Q&A

Content, then search

Today

• Twitter strategies

• Finding followers

• Listening techniques and tools

• Effective posting

• Smart integration• Q&A

“Salesforce.com…has legitimized the tweet as a cry for help by incorporating Twitter into its system.” – The New York Times

“When you have a problem, your first instinct is not to call customer service because it’s going to be painful. People are sharing their problems on Twitter before contacting the call center.” –Alex Dayon, Salesforce SVP

Today

• Twitter strategies

• Finding followers

• Listening techniques and tools

• Effective posting

• Smart integration• Q&A

Contact me

Sarah Milstein

@SarahM@TweetReport

sarah.milstein@gmail.com

www.20slides.com