eduWeb Conference 2013: Social Media 101 Handout

Kayla PattersonGoMedia Coordinator, GoAbroad.com

kayla.patterson@goabroad.com@kaylapatt | @_GoMedia_

Best Practices for Facebook

• Profile Optimization• Profile & Cover photo should be visually pleasing and branded• About Box & App Thumbnails should be well optimized

• Content Types• Photos, videos, memes, quotes• Status Text: Open questions, quotes• Articles & Blogs• Events

• Formatting Posts• Status, link, and image• Status only • Link preview

• Quantity & Timing of Posts• 2-4 Posts per day• Mealtimes & Timezones

• Management Tools• HyperAlerts• Facebook scheduler

Best Practices for Twitter

• Profile Optimization• Profile photo, background, and header should all be visually pleasing and

branded• Description and URL

• Search & List Functions• Keyword Searches• Public vs. Private Lists

• Types of Tweets• ReTweets, Mentions/Replies, #FollowFriday, DMs

• Quantity & Timing• Average per day: 22• Optimal times: Tweriod

• Management Tools• HootSuite• JustUnfollow

Additional Resources• Mashable• Social Media Examiner• HubSpot Blog• GoMedia eBook & Blog