Edgi investor pitch_v1

Everyday Genius InstituteAn Education Company

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Taryn Voget, Co-Founder & CEOtaryn@everydaygeniusinstitute.com • 415-676-1273

You’re in the bookstore….

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Would you rather get advice from an MBA, or step inside Warren’s mind?

What We Do

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We catalog the world’s great minds and present their strategies so that Everyday people can achieve extraordinary results.We catalog the world’s great minds and present their strategies so that Everyday people can achieve extraordinary results.

Think like a GeniusGolfer.

Think like a GeniusInnovator.

Think like a GeniusCancer Survivor.

Think like a GeniusTeacher.

Products, Services and Media

ProductsProducts Research & Training

Research & Training

MediaMedia

Catalog of Genius Strategies(Content will be repurposed in multiple formats.)

Catalog of Genius Strategies(Content will be repurposed in multiple formats.)

Physical ProductsDigital DownloadsSubscriptions

Physical ProductsDigital DownloadsSubscriptions

Classes / SeminarsLecture SeriesWebinarsResearch Projects

Classes / SeminarsLecture SeriesWebinarsResearch Projects

BlogTV ShowDocumentariesViral VideosArticlesPodcasts

BlogTV ShowDocumentariesViral VideosArticlesPodcasts

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Business Model

Distribution at major box store and online retailers:Distribution at major box store and online retailers:Distribution at major box store and online retailers:Distribution at major box store and online retailers:

.com

Direct-to-Consumer – products, training, subscriptions:Direct-to-Consumer – products, training, subscriptions:Direct-to-Consumer – products, training, subscriptions:Direct-to-Consumer – products, training, subscriptions:

Gross margin = Y%.

Gross margin = Y%.

Gross margin = X%.

Gross margin = X%.

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Underlying MagicWe use a cutting edge Behavioral Modeling Methodology to deconstruct how Geniuses are thinking.

Play Video

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Sales

•Box StoresBox Stores•Industry NichesIndustry Niches•InternationalInternational•SubscriptionsSubscriptions

Sales

•Box StoresBox Stores•Industry NichesIndustry Niches•InternationalInternational•SubscriptionsSubscriptions

Social MediaSocial Media

Marketing & Sales

Leverage PointsDistinctive brandRepeat sales Content repurposed in multiple formatsGeniuses promote at speaking events

Leverage PointsDistinctive brandRepeat sales Content repurposed in multiple formatsGeniuses promote at speaking events

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Viral Videos

Strategies of Genius Blog

Community

Advertising & PR

•SEO and SEM•Direct Response •PR

Advertising & PR

•SEO and SEM•Direct Response •PR

We will focus on:•Measurable results•High conversion rates•The 80/20 rule•Repeat sales

Competition

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Book Series

One-Off How-To Books &Information Products

How-To Websites & Videos

Management Team

ManagementTaryn Voget, Co-Founder & CEOTim Hallbom, Co-Founder and Behavioral Scientist (CSO)Tim Bush, Box Store Sales LeadProduct Development Lead, COO, & CMO, Open

ManagementTaryn Voget, Co-Founder & CEOTim Hallbom, Co-Founder and Behavioral Scientist (CSO)Tim Bush, Box Store Sales LeadProduct Development Lead, COO, & CMO, Open

Advisors

Mark Ahalt, Product & MktgZuher Ladak, Financial Advisor3-5 Open Spots

Advisors

Mark Ahalt, Product & MktgZuher Ladak, Financial Advisor3-5 Open Spots

Board of DirectorsTaryn VogetTim HallbomOpen

Board of DirectorsTaryn VogetTim HallbomOpen

Major InvestorsTaryn VogetYou

Major InvestorsTaryn VogetYou

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Financial Projections & Key Metrics

• COMING!!!

• Provide a five-year forecast containing not only dollars but also key metrics, such as number of customers and conversion rate.

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Accomplishments

51 Reviews 19 Reviews 24 Reviews 22 Reviews Coming Soon…

Launched website & 4 productsFrom May – Oct 2010

Launched strong, distinctive brand in 9 months with <$200K

Positive media coverage

Product being reviewed by 15+ box store retailers

$30K in revenue in first 6 mos with virtually no advertising

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Designed a profitable and rapidly scalable business

Use of Funds

Salaries for executivesSalaries for executives

Sales, advertising

& PR

Sales, advertising

& PR

Studio space &

equipment

Studio space &

equipment

Hire key employees to

create additional products

Hire key employees to

create additional products

Content management

system

Content management

system

SEO, SEM, & website

optimization

SEO, SEM, & website

optimization

New packaging

design

New packaging

design

Inventory & POP

displays for

retailers

Inventory & POP

displays for

retailers

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$1.5 Million Needed to Fund:$1.5 Million Needed to Fund:

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Thank You.

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