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Nation Hahn (http://newkind.com/?page_id=1782#hahn) and Tom Rabon (http://newkind.com/?page_id=1782#rabon) delivered this economic development presentation to the NC Economic Developers Association. The North Carolina Economic Developers Association (NCEDA) is the statewide association for professional economic developers and their allies in North Carolina. For more than 40 years, NCEDA and its members have led efforts to promote North Carolina as an ideal destination for business investment. NCEDA members help recruit investment to the state as well as support the growth of existing businesses and entrepreneurial ventures. Economic developers using community building and social engagement in the social era can — and will — thrive.
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New Kind Tom Rabon, Chairman and PartnerNation Hahn, Director of Engagement
February 19, 2013
Economic development in the social era
Headquartered: Raleigh, North Carolina
Founded: February, 2009
We believe
> Open source principles work for more than software
> Communities working together can achieve bold purpose
> Social media is a tool to connect partners, build brand and tell stories which lead to action
Economic development experience
> RTP> RTRP> NCSU Centennial Campus
Key New Kind Facts
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
YOU ARE
promoting your part of North Carolina as a top destination for business and investment
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
YOU ARE
promoting your part of North Carolina as a top destination for business and investment
TODAY WE’LL DISCUSS HOW TO
manage and leverage forms of media
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
OUR GOAL FOR TODAY
OUR GOAL FOR TODAY
Discuss the best way to use social media as economic developers
OUR GOAL FOR TODAY
Discuss the best way to use social media as economic developers
so your organizations and our state can thrive in the social era
Economic development used to be...
SOURCE RTP.org; hhttp://online.wsj.com/article/SB123033369595836301.html
and success looked like this:
SOURCE RTP.org
“While many of its neighbors reel with every recession, the Raleigh-Durham region is now an oasis of relative prosperity.”
— The New Republic
North Carolina knew that success
SOURCE RTP.org
But today, economic development is...
SOURCE http://jasminhalim.com/2013/01/shanghai/http://community.simtropolis.com/topic/40301-what-is-your-favorite-train-station/
“Young workers want a different kind of work-life experience”
— Bob Geolas in TheNew Republic
SOURCE http://buyintoboulder.com/2010/07/downtownboulder/http://www.motherearthbrewing.com/blog.jsp?item=537http://www.maclife.com/article/news/apples_north_carolina_facility_hiring
Is this your world?
We live in the social era
We live in the social era
where groups of people can make the most
impact.
the first internet revolution — access
people find choice
INFORMATION
INFORMATION
INFORMATIONINFORMATION
INFORMATION
the second internet revolution — create
people find a voice
today’s internet revolution — connect
people find each other
In the social era —
social media is a branding tool
people use technology to make
In the social era —
social media is a branding tool
people use technology to make human connections
In the social era —
social media is a branding tool
people use technology to make human connections
people work with each other
In the social era —
social media is a branding tool
people use technology to make human connections
people work with each otherwhen they share a common passion
In the social era —
social media is a branding tool
people use technology to make human connections
people work with each otherwhen they share a common passion
people have greater power to
In the social era —
social media is a branding tool
people use technology to make human connections
people work with each otherwhen they share a common passion
people have greater power to amplify their message
In the social era —
social media is a branding tool
people use technology to make human connections
people work with each otherwhen they share a common passion
people have greater power to amplify their message
people share information
In the social era —
social media is a branding tool
people use technology to make human connections
people work with each otherwhen they share a common passion
people have greater power to amplify their message
people share informationto hold leaders accountable
In the social era —
social media is a branding tool
WE’RE AWESOME!
you suck
you suck
you suck
you suck
you suck
you suckyou suckyou suck
you suckyou suckyou suckyou suckyou suckyou suck
you suck you suck
you suck
Cory Booker MAYOR OF NEWARK, NEW JERSEYSOURCE https://twitter.com/CoryBooker
City of Austin AUSTIN, TEXASSOURCE http://pinterest.com/wholefoods/whyaustin/
Are you using digital media today?
How can you use social media?
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
How can you use social media?
AS A STRATEGIC TOOL
to promote your part of North Carolina as a top destination for business and investment
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
Social media isAN ARCHITECTURE OF PARTICIPATION
‣ Conversation‣ Connection‣ Relevance‣ Storytelling‣ Brand as reputation‣ Human‣ An invitation to connect
Social media is notTRADITIONAL COMMUNICATIONS
‣ “Just” social‣ One-way communication‣ A fad‣ Busy work‣ Private‣ In a vacuum‣ Dry‣ Young
Discover Create Connect
How can you use social media?
Discover
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
Who is your community?
‣ What value can you provide to each other?‣ How do you and your community relate to one
other? How do you engage in other words?
What is your brand?
‣ How does that brand look, act, and feel?‣ What can you celebrate?
Discover
Create
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
Craft your message
‣ Build a narrative around your brand and mission
Build a presence
‣ Use an editorial calendar for consistent updates‣ Tailor content to suit each platform’s culture
Tell stories
‣ Use multimedia‣ Share your stories and stories from the community‣ Tie each story to your brand message
Create
Suggested platforms
‣ Facebook — visual, human, holistic storytelling‣ Twitter — real-time updates, news and advice‣ LinkedIn — professional connections, share value‣ Tumblr — visual storytelling‣ Instagram — powerful images (connect to Facebook)‣ MindMixer — action-oriented community engagement‣ Email — content digests, invitation to connect
Create
Connect
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
Start conversations
‣ Share content that invites conversation‣ Ask your community for opinions, ideas, and stories‣ Listen and respond to your community
Amplify impact
‣ Be a microphone for the community’s successes‣ Create community heroes‣ Act as a catalyst for change
Learn, adjust, and repeat
‣ Note what works and what doesn’t‣ Take feedback into account
Connect
SOURCE source
SOURCE source
> Who is your community?
> What is your brand?
> Craft your message
> Build your presence
> Tell stories
> Use the right platforms
> Start conversations
> Amplify impact
> Learn, adjust and repeat
How can you use social media?
Discover Create Connect
OUR GOAL FOR TODAY
OUR GOAL FOR TODAY
Discuss the best way to use social media as economic developers
OUR GOAL FOR TODAY
Discuss the best way to use social media as economic developers
so your organizations and our state can thrive in the social era
Tom RabonChairman and partner@newkind
tom@newkind.com
Nation HahnDirector of Engagement@nationhahn
nation@newkind.com
Thank you!
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