Easy peasy: Blogging & Microblogging for NonProfits

Easy Peasy.Easy Peasy.Using Blogs & Twitter To Build Your BrandUsing Blogs & Twitter To Build Your Brand

•What are these tools?How do they work?Why would I use these?How can I make them work for me?

•What are these tools?How do they work?Why would I use these?How can I make them work for me?

Blogging.Blogging.

def. (n)

a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer

def. (n)

a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer

via Webstervia Webster

““ ””

Tell a storyTell a story

ShareShare

Content is King.Content is King.

Frequency is Queen

Frequency is Queen

TitleTitle

LeadLead

PicturesPictures

QuotesQuotes

LISTSLISTS

•Seek link trafficSeek adviceEstablish thought leadershipPromote something interesting Link love to others

•Seek link trafficSeek adviceEstablish thought leadershipPromote something interesting Link love to others

via Chris Broganvia Chris Brogan

What’s Important?

What’s Important?

•TrafficCommentsLink BacksMonetising Improve online presence

•TrafficCommentsLink BacksMonetising Improve online presence

BloggerBlogger

WordpressWordpress

Microblogging.Microblogging.

140140

ConversationConversation

AudienceAudience

MEME

YOUYOU

TweetTweet

@@

Follow Follow

DMDM

RTRT

#Hashtag

#Hashtag

Short URL

Short URL

Why?Why?

GoalGoal

Branding & Message

Branding & Message

Feedback & Support

Feedback & Support

Call for ActionCall for Action

Connector v. BroadcasterConnector v. Broadcaster

GOALGOAL

ConnectorConnector

ActiveEqual RatioThank You’s

Not too many RT’s Not too many @’s

BroadcasterBroadcaster

• Static

• Strictly Message

• URL’s

• No interaction

• Static

• Strictly Message

• URL’s

• No interaction

Connector v. BroadcasterConnector v. Broadcaster

• 100% Content Sharing, 0% Engagement

• 75% Content Sharing, 25% Engagement

• 25% Content Sharing, 75% Engagement

• 0% Content Sharing, 100% Engagement

• 100% Content Sharing, 0% Engagement

• 75% Content Sharing, 25% Engagement

• 25% Content Sharing, 75% Engagement

• 0% Content Sharing, 100% Engagement

via Forrest W. Kobayashivia Forrest W. Kobayashi

How can I make it work for me?How can I make it work for me?

AnalyticsAnalytics

How can I make it work for me?How can I make it work for me?

Followers@’sRT’s

Hashtags Clicks

Web Traffic

What’s Important to YOU??What’s Important to YOU??

Twitter Toolkit for BeginnersTwitter Toolkit for Beginners

bit.lyseesmictwitpic

tweetstatstwinfluence

twittergrader

Questions?Questions?@kevinoshea

http://whoiskev.in@kevinoshea

http://whoiskev.in