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Earth Blends. A seasonal, super food smoothie recipe collection. Earth Blends . A small independently owned company Dedicated to health and wellness Promotes local farming Believes delicious can be nutritious!. Mission Statement. - PowerPoint PPT Presentation
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Earth BlendsA seasonal, super food smoothie recipe collection
Earth Blends • A small independently
owned company• Dedicated to health and
wellness• Promotes local farming• Believes delicious can be
nutritious!
Mission Statement
“To create and market a delicious smoothie recipe book incorporating the freshest, seasonal super foods, in an easy to use format which will foster healthy eating habits, weight loss and meet nutritional needs while promoting business practices that are responsible and sustainable to local agriculture and farming."
Role in the Strategic Planning of the Company• Establish the company with its first product• Improve sales and increase company brand in future
endeavors• Help acquire the means to expand and develop new
products
The 7 P’s
A successful marketing mix utilizes the seven P’s
• Price• Product• Placement • Promotion• People• Packaging• Positioning
The 7 P’s cont.Price Product• $29.95 • Can foster healthy weight loss or
weight maintenance.• Can help you consume your RDA
for fruits and veggies. • Can aid in reversing MOST lifestyle
driven disease: Type 2 diabetes, heart disease, HBP, and obesity
• Is fast and easy to use for people on the go! Healthy fast food! NO cooking involved!
• Supports local farming and is sustainable.
The 7 P’s cont.Placement
• Amazon.com• Barnes & Noble• Costco• Nutribullet
Promotion• Farmers Markets• Costco• Fitness club open houses• Health and wellness expo• Facebook
The 7 P’s cont.People• Small startup-5 employees
Packaging• Simple layout• Full color glossy photos• Health benefit of the
ingredients
The 7 P’s cont.What differentiates our product from other
smoothie recipe books? Positioning
• Seasonal• Health section of the bookstore • Amazon• Nutribullet
Target and Market Segmentation• Demographic• Psychographic• Health Risk• Usage • Benefits
Goals and Objectives• Promote and sell our new
product• Pre-sell 1,000 copies before
our official launch in the fall
• Segment the market• Utilize social media• Amazon• Bookstores• Farmers markets• Advertising• Health and wellness fair
SWOT Analysis• Strengths • Weakness• Obesity at an all time
high• Change is being sought
out for improvement to health
• Support of local farmers• Relationship with
manufacturer
• Uncharted market• Fresh food being
introduced into a fast food world
Market Research • Inflammation reduced• Risk of cancer lowered• Risk of arthritis reduced• Immune system benefits• Economical/longer season in Northeast Florida
Branding• Relies heavily on grass roots effort• Customer service and knowledge of employees• Pictures of fresh food (example on brochure)
Identification of Staffing Needs
Process/Job Company/StaffBook Design/Creation Marketing TeamPrinting OutsourcedPublishing Self-publishedPromotion/Advertising Self-promotion by
marketing team-various mediums
Promotion/Advertising
MediumSocial media/Self-advertisement
YouTube
EBayFacebookTwitterPinterest
Physical Farmer’s Markets
Return on Investment (ROI): Basics
ROI Definition: An indicator of value received in exchange for marketing dollars invested.
Return on Investment: Marketing Dollars
Marketing Venue Dollars Spent Books Sold ROI%
Costco Demos $700.00 50 113.9
Amazon $2,700.00 600 565.6
Riverside Arts Market $600.00 100 399.2
Barnes and Noble $1,000.00 100 199.5
Return on Investment: Measuring Outcomes
Basic Calculation with Gross Profit %Year 1 Year 2 Diff New Bus.
Marketing Investment $0 $5,000.00 $5,000.00 Total Units Sold 100 850 750 Price Per Unit $29.95 $29.95 $29.95 Total Revenue $2,995.00 $25,457.50 $22,462.50 $22,462.50 Gross Profit % -0.17% 100.00% 100.00% Gross Profit -$5.00 $25,457.50 $22,462.50 ROI 0.00% 409% 349% Cost of Goods Sold Per Book $3.00 $3.00 Cost of Goods Sold $3,000.00 $0.00 No. Books Printed 1000
Conclusion
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