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E Tu WhānauTe mana kaha o te whānau
The strength and power of the whānau
What is E Tu Whānau?Community action – inspiring change – creating a different future!
• A movement for positive change
• Designed, developed and led by Māori
• Positive action in communities that helps whānau thrive
A long-term vision and strategy
• Acknowledging that entrenched whānau
violence has evolved over generations, is
extremely complex and there is no ‘quick
fix’
• Involving a long-term approach with
realistic measures of success over time
“It is time to stare violence in the face; and say loud and clear - we are not afraid – we stand strong, together, to change our circumstance; to make right by all our families…it’s about integrity; it’s about legacy; it’s about whakapapa..”
Sir Mark Solomon, Ngai Tahu kaiwhakahaere
(Chairperson)
• Investing in getting the foundations right, including:
✓gaining traction and commitment from iwi leaders and
influencers
✓engaging grassroots whānau with effective messaging
✓gaining trust
• Enabling Māori aspirations and priorities to shape and
drive solutions
• Partnering with community and experts to develop
evaluation tools and measures that are meaningful
within this context
E Tu Whanau• Goal is to Eliminate Violence, stop the terror
• By using a socio ecological model that looks at real change only
happening when it is owned by a critical mass in the community.
• Accepts risk factors, but works to increase protective factors by
aligning traditional knowledge and practice with contemporary action
• Strengths based
• Uses Values as the basis for action
• Creates Hope
Our vision
Whānau are strong, safe and
prosperous, living with a clear sense of
identity and cultural integrity, and with
control over their destiny
– te mana kaha o te whānau!
Where did it come from?
Despite years of services & some success:
•ongoing issues of violence & negative stats for
whānau
•Māori not engaged with systems or support
•fresh approach needed – Māori ‘owned and
operated’
Then
Development of a framework for change (Programme of Action):
• Māori owned and led
• grounded in tikanga and traditional values
• clear responsibilities (Te Ao Māori, Government, shared)
• strengths-based
• building on success and fostering innovation
• underpinned by the Moemoea
Our approachE Tu Whānau nurtures & celebrates:
• those things that make us strong and proud – te mana
kaha o te whānau !
• kahukura – leaders that inspire positive change in
whānau and communities
• tikanga and traditional values – the foundation for
positive change
Aroha Expression of love, feeling loved
Whanāungatanga It’s about being connected
Whakapapa Knowing where you are from
Korero Awhi open communication, being supportive
Mana / Manaki Upholding people’s dignity, giving of yourself to others
TikangaDoing things the right way, according to our values
E Tu Whanau Model
Te Mana Kaha o te Whanau
Whanau
ngatanga
Korero / Awhi
Mana/ Manaki
Whakapapa
Tikanga
Aroha
Why are
values
important?They belong to us and speak to us as Māori
They helped whānau be strong and resilient in
the past
They provide a foundation for a bright future for
te Ao Māori
They give us a way to think of the future and
pou that can shape it
Protective Factors
Protective Factors
family stability
social support
social capital
parents’ knowledge about child
developmentfamily traits and practices, •incl. cohesion, belief
systems, coping strategies and communication patterns
cultural identity
community cohesion
early Learning
Our values align with protective factors
The E Tu Whānau values are strongly aligned
with these protective factors.
They tell us that people are more resistant to
harm and better able to bounce back from
adversity when they:
• feel like they belong
• are comfortable in their cultural identity
• feel like they have value as individuals
• feel they understand their place and role in the
world
• feel supported by whānau and friends in bad times
• are part of a wider group that values and accepts
them.
Ā Wairua
Spiritual Poverty – “Poverty is far more complex
than a lack of money. It includes poverty of
aspiration and opportunity, lack of control over
destiny, and cultural and spiritual poverty” –
Tariana Turia
Spiritual poverty is simply, to be deficient of an
inner spiritual awareness that gives us hope of a
brighter future.
Its insidious effects rob us of
self-belief, self-direction and self-motivation
Five-year Programme of Action guides ETW
Outcome priorities (2013-2018)
Strong, effective leadership• supported at different levels to model, insist on and inspire change
Changing the entrenched attitudes and behaviours • eliminating tolerance for violence, creating new non-violent expectations,
affirming non-violence
Developing community capability and adopting best practice• helping whānau, hapū, iwi and communities to understand, develop and grow
best practice that supports and sustains positive change
Community-led change• using ETW kaupapa, resources and support to develop their own solutions
in a way that works best locally
Why is it working?
• A commitment to develop an authentic kaupapa
Māori approach from the outset – it resonates with
Māori
• A positive, inclusive approach with universal
messages and broad appeal – it’s not a “programme”,
so anyone can get involved
• It’s cost effective – ETW has seen considerable
discretionary effort from the community and tribal
leaders
• Dedicated staff, MRG and community kahukura
(change agents) committed to lead and achieve real
change for Māori
“E Tū Whānau is an empowering, tikanga-based
kaupapa. It’s all about what we can do to live
great lives, not what we can’t.”
Crystal Edwards, NgātiKahungunu, Te Atianga a Mahaki
A reawakening of the spirit requires careful
pursuit of goodness, it is the essential pursuit of
all that is opposite, to that which oppresses us
etuwhanau.org
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