E-commerce - Fast Track to China/media/UM/Danish-site/Documents/Eksportraadet... · company. The...

E-commerce - Fast Track to China

With the Trade Council in

China’s e-commerce solution

you can test market

opportunities - in the fastest

growing e-commerce market in

the world - in a simple, hassle-

free and inexpensive way

China has an estimated

population of 1.35 billion.

With over 600 million people

with access to the internet in

2014 and online shopping

sales of over 450 billion USD

E-commerce provides the

perfect opportunity for Danish

companies to enter or expand

in the Chinese market

For more - Contact:

Head of E-Commerce Team in

China, Guangzhou

Allan Bjergvang

Mail: ALLBJE@UM.DK

Direct +86 (20) 2829 7315

Navigating the Challenges

There are challenges though. This couldbe everything from approvals andcertifications of products, to designing aChinese website or figuring out logisticsfrom Denmark to China and/or withinChina.

Furthermore, the Chinese e-commercemarket is enormous – which means anabundance of Chinese e-commerceplatforms and a plethora of on-linebrands. For a Danish company not yetwith an established brand in China, thiscomplicates the decision process andoften leads to squandered efforts and lostinvestments.

Solution – "The Danish e-Mall"

The Trade Council has identified some ofthe leading Chinese e-commerceplatforms and will enter into apartnership and build a “Danish e-Mall”within selected e-commerce platforms –i.e. a Danish branded area where Danishcompanies fast and hassle-free can getaccess and market their products.This has a number of advantages forDanish companies:

Fast track to market. No endless hagglingover trade conditions or the need to carryout time-consuming market research toestablish current trade conditions. Being agroup of Danish companies reduces therisk of being “unnoticed” from aconsumer and Chinese e-commerceplatform vendor perspective. Finally theofficial stamp of the Danish Governmentshows the consumers that the productsare authentic, thereby creatingtrustworthiness.

Additional services

The Trade Council can help Danishcompanies enter the Chinese e-commercemarket. The Trade Council in China haslongterm expertise and knowledge on thebelow.

• The Trade Council in China canefficiently get the right approvals andcertifications on behalf of the Danishcompany. The Trade Council in Chinahas long expertise in handling all IPRmatters.

• Designing a Chinese website andmaking it capable to interact with e-commerce platforms and Chinese so-cial media platforms is extremelyimportant.

• Logistics - there are two main issues.Firstly getting products from Denmarkto China. Secondly getting theproducts out to the Chinese custom-ers.The Trade Council in Chinaprovides access to lo-gistic partners

• Handling returned e-commerce goodsin an efficient way is crucial for moste-tailer’s profitability! We de-signreturn solutions in close cooperationwith the Danish company and ourpartners.

• Trustworthiness is an issue inChina.The Trade Council in Chinacan create a social media marketingstrategy in cooperation with theDanish Company.

• The Trade Council and our partnerscan handle all kinds of translation tasks

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